Conference for US Embassy employees about Linkedin for business by Rodolfo Salazar, @rokensa.

1. www.ideaworks.la

2. (USEMB) Embajada de estados
unidos en El Salvador
LinkedIn for Business
Conference for U.S. Embassy
in El Salvador
Rodolfo Salazar – CEO Ideaworks
New Technologies - Mobile Marketing
Digital Media Strategy and Reputation

3. Less Than1% of people have a personal
branding strategy
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

4. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

5. Water
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

6. Differentiation?
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

7. COFFEE
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

8. Permanent
Differentiation?
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

9. EVIAN
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

10. STARBUCKS
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

11. Job Market
or Business
opportunity
+ High Visibility
=
What’s Missing?
NEW
JOB/BUSINESS!!!

12. + High Visibility
=
+ STRONG
MESSAGE
Job Market
or Business
opportunity
NEW
JOB/BUSINESS!!!

13. Who I am
• Vision
• Mission
• Values
What I do
• Studies
• Experience
• Competencies
How I act
• Tone and Manner
• Behaviors
• Attitudes
Where I go
• Contact Network
• Communities
• Facets
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

14. Benefits of a Strong Personal Brand
Self understanding
Visibility & presence
Differentiation
Control
Wealth
Continuity
Achievement
Fulfillment

15. Why LinkedIn?
• 5 billion yearly searches on the LinkedIn network
• Over 200 million users
• 274% more effective for lead generation than leading
social networks
• 2.74 lead to conversion rate on compared to Facebook
(.77)

16. LinkedIn Strategy
Be interesting
and relevant
Be useful –
Nurture
Make it easy
to connect

17. LinkedIn tactics
Profile Optimization
• 100% Complete
• Keyword research
• Connections
Profile Engagement
• Content creation
• Group participation
• Keeping in touch
• Be curious, use
advance search

18. All Star Profile
• Aim for 100% Profile Completion
• Create a narrative for a personal
brand
• Showcase who you are along
with your goals
• Have a personal voice
• Create a strong “call to action”
• Be a resource

19. Compelling Kw Headline
Appropriate
Category
Current & at least
2 past positions
Personalized URL
Professional image

20. Keyword based to build Credibility and
support Summary

21. Your summary
Talk about how you can help your
client with your background vs.
just about yourself. 3rd or 1st
person is ok.

22. Skills, endorsements and recommendations
• Use target market focused
Kw & with strategic
customer focus
• Reciprocity!!!
• Recommendations – best
way to get some is to give
some! (3 or more for
complete profile)

23. Rank your profile with Keywords
Study two-three
top competitors
in your field
Type in target
market keywords
[personal injury
lawyer] & review
profiles that are
2/3rd degree
connections
Build a list of
keywords you
want to target

24. Build Connections
• Your own personal network via
email contacts
• Leverage your existing network
• Browse your networks connections
• Ask for an intro OR Send InMail
• Use “Connect” button
• Connect with everyone that you
think could help extend your reach
• Include your LinkedIn URL
everywhere (offline)
• If you have no pathway to a
potential contact…
• Search for “retail owner” – ask for an
intro or send InMail
• Join Groups of your target markets
• Save “People Searches” for a
weekly email alert
• Pay attention to network updates and
comment

25. Status Updates
• Original, professional oriented content that
speaks to your talents, abilities, and knowledge
• Always make each update public
• Aim for at least 2 updates weekly
• Share news about your company, your
achievements, colleagues, clients, relevant
articles
• Share tips that are relevant to your potential
clients and your business
• Try not to paste links, photos, infographics
without comments
• Don’t over-promote your company

26. Groups
• Create your own industry specific of
topic focused group
• Identify the top groups you want to
be part of
• Two schools of thought:
• Be a member of many groups
• Be a member of select groups (target
3-5; 2-3x weekly)
• Target most popular discussions / or
start your own (after spending
some time researching/being with
the group)
• Always add value, content, and
answer/help others with questions,
resources to get the most out of
each group
• Like other posts, interact, leave
fresh comments & thoughts

27. Keeping in touch

28. Be curious; use Advanced Search
Opportunity generation
• Search for key decision makers by “title” or “company”
• Search “open link” – members that are open to
receiving messages
• Slice your searches in any way, location, industry,
company, etc.
Meeting Preparation
• Search for key decision makers by “title” or “company”
• Gain a detailed perspective in to you clients or PR pitch

29. Questions?

30. Contact me!
Rodolfo Salazar
rodolfosalazar.com
rodolfo@ideaworks.la