The document presents a framework called the Red Ocean Disruption (ROD) Storyboard. The ROD Storyboard is a tool for rapidly visualizing, prototyping, and testing a business plot, strategy story, value proposition, and business model. It consists of four main sections - Environment, Strategy, Current Ecosystem, and Future Ecosystem. The framework is intended to help strategize how to best change an industry or market and create a new future ecosystem.

1. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
ENVIRONMENT
STRATEGY
CURRENT
ECOSYSTEM
FUTURE
ECOSYSTEM

2. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
ENVIRONMENT
0
STRATEGY
CURRENT
ECOSYSTEM
FUTURE
ECOSYSTEM

3. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
ENVIRONMENT
QUESTION
0
STRATEGY
QUESTION
CURRENT
ECOSYSTEM
QUESTION
FUTURE
ECOSYSTEM
QUESTION

4. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

5. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
DOING
TO
DO
DONE
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

6. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
DOING
TO
DO
DONE
Domain/Industry/Market
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

7. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
DOING
TO
DO
DONE
Domain/Industry/Market
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

8. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
DOING
TO
DO
DONE
Domain/Industry/Market
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

9. For
Brand
Disruptors

10. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
DISRUPTION
1 3 2
CONVENTION
VISION
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

11. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
DISRUPTION
1 3 2
CONVENTION
VISION
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

12. For
Lean
Startups

13. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3 2
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Universal
Goal
Achievement
(UGA)
Template
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

14. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
OTHER
Loop
Red
Ocean
Disrup<on
(ROD)
Storyboard
for
Lean
Startup
Movies
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
Product
(Current
Business
Model
Trade-­‐off)
Vision
(Future
Business
Model
Trade-­‐off)
(Build-­‐Measure-­‐Learn
Loop)
DOING
TO
DO
DONE
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
(How
best
to
change
&
win?)
Strategy
Milestones
(Key
Metrics)

15. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
OTHER
Loop
Red
Ocean
Disrup<on
(ROD)
Storyboard
for
Lean
Startup
Movies
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
Product
(Current
Business
Model
Trade-­‐off)
Vision
(Future
Business
Model
Trade-­‐off)
(Build-­‐Measure-­‐Learn
Loop)
DOING
TO
DO
DONE
Eliminate
Reduce
Create
Increase
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
(How
best
to
change
&
win?)
Strategy
Milestones
(Key
Metrics)

16. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
OTHER
Loop
a b c d
Red
Ocean
Disrup<on
(ROD)
Storyboard
for
Lean
Startup
Movies
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
Legend:
Problem-­‐Solu^on
Fit
Product-­‐Market
Fit
Business
Model
Fit
Scaling
a b c d
Product
(Current
Business
Model
Trade-­‐off)
Vision
(Future
Business
Model
Trade-­‐off)
(Build-­‐Measure-­‐Learn
Loop)
DOING
TO
DO
DONE
Eliminate
Reduce
Create
Increase
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
(How
best
to
change
&
win?)
Strategy
Milestones
(Key
Metrics)

17. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Domain/Industry/Market
(Job
To
Get
Done):
Travel
from
one
place
to
another
…
quickly
and
safely
1 3 2
OTHER
Loop
Red
Ocean
Disrup<on
(ROD)
Storyboard
for
Lean
Startup
Movies
How
Apple/Steve
Jobs
Simply
Created
a
Business
Model
Movie
That
Disrupted
the
Music
Industry
Example
TO
DO
DONE
DOING
a b c d
Product
(Current
Business
Model
Trade-­‐off)
Vision
(Future
Business
Model
Trade-­‐off)
Eliminate
Reduce
Create
Increase
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
(How
best
to
change
&
win?)
Strategy

18. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
for
Lean
Startup
Movies
How
Apple/Steve
Jobs
Simply
Created
a
Business
Model
Movie
That
Disrupted
the
Music
Industry
Domain/Industry/Market
(Job
To
Get
Done):
Listen
to
music
(song
collec^on/library)
…
everywhere
1 3 2
Example
OTHER
Loop
DOING
TO
DO
DONE
Product
(Current
Business
Model
Trade-­‐off)
Vision
(Future
Business
Model
Trade-­‐off)
a b c d
Eliminate
Reduce
Create
Increase
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
(How
best
to
change
&
win?)
Strategy

19. For
Designers
&
Problem
Solvers

20. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3 2
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Universal
Goal
Achievement
(UGA)
Template
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

21. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3 2
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Universal
Goal
Achievement
(UGA)
Template
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

22. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
1 3 2
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Universal
Goal
Achievement
(UGA)
Template
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

23. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3 2
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
OTHER
Loop
Red
Ocean
Disrup<on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea<ng
and
Edi<ng
Game-­‐changing
Movies
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

24. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3 2
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/AWribute)
Ideal
Game
(Habit/AWribute)
Red
Ocean
Disrup<on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea<ng
and
Edi<ng
Game-­‐changing
Movies
Pain
OTHER
Loop
Eliminate
Reduce
Create
Increase
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION

25. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3 2
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/AWribute)
Ideal
Game
(Habit/AWribute)
Red
Ocean
Disrup<on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea<ng
and
Edi<ng
Game-­‐changing
Movies
Pain
OTHER
Loop
CURRENT
Job
To
Get
Done
NEW
Job
To
Get
Done
Eliminate
Reduce
Create
Increase
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION

26. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3 2
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/AWribute)
Ideal
Game
(Habit/AWribute)
Red
Ocean
Disrup<on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea<ng
and
Edi<ng
Game-­‐changing
Movies
Pain
OTHER
Loop
PROBLEM
(Trade-­‐off)
IDEAL
SOLUTION
(Zero
Trade-­‐off)
Eliminate
Reduce
Create
Increase
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION

27. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3 2
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/AWribute)
Ideal
Game
(Habit/AWribute)
Red
Ocean
Disrup<on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea<ng
and
Edi<ng
Game-­‐changing
Movies
Pain
OTHER
Loop
C I R EPROBLEM
(Trade-­‐off)
IDEAL
SOLUTION
(Zero
Trade-­‐off)
Eliminate
Reduce
Create
Increase
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION

28. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3 2
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/AWribute)
Ideal
Game
(Habit/AWribute)
Red
Ocean
Disrup<on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea<ng
and
Edi<ng
Game-­‐changing
Movies
Pain
OTHER
Loop
C I R EPROBLEM
(Trade-­‐off)
IDEAL
SOLUTION
(Zero
Trade-­‐off)
Eliminate
Reduce
Create
Increase
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION

29. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3 2
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/AWribute)
Ideal
Game
(Habit/AWribute)
Red
Ocean
Disrup<on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea<ng
and
Edi<ng
Game-­‐changing
Movies
Pain
OTHER
Loop
C I R EPROBLEM
(Trade-­‐off)
IDEAL
SOLUTION
(Zero
Trade-­‐off)
Stuck/trapped
in
a
small
world
(“dis/comfort
zone”)
Endless
PossibiliSes!!!
(Sense
of
purpose/freedom)
Eliminate
Reduce
Create
Increase
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION

30. For
Strategists

31. Use
A
Red
Ocean
Disrup<on
(ROD)
Storyboard
To
Rapidly
Solve
Any
Problem
While
Visually
Crea^ng,
Edi^ng,
and
Managing
Business
Model
Movies,
Stories,
and
Plans
Benefit
of
a
Red
Ocean
Disrup<on
(ROD)
Storyboard

32. A
Red
Ocean
Disrup<on
(ROD)
Storyboard
Is
Dynamic
Visual
Template
That
Answers
4
Fundamental
Ques<ons
Of
A
Change
Management
Project
Current
Ecosystem
(Business
Model)
Ques^on:
What
to
Change?
Future
Ecosystem
(Business
Model)
Ques^on:
To
What
to
Change?
Strategy
Ques^on:
How
Best
to
Change
&
Win?
What
Really
is
a
Red
Ocean
Disrup<on
(ROD)
Storyboard?
1
3
2
Environment
Ques^on:
Why
Change?
0

33. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
ENVIRONMENT
QUESTION
0
STRATEGY
QUESTION
CURRENT
ECOSYSTEM
QUESTION
FUTURE
ECOSYSTEM
QUESTION

34. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

35. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
Note
OTHER
is
an
acronym
for
Observe;
Think;
Hypothesize;
Experiment;
Reflect.
The
OTHER
Loop
is
a
generic
tac^c
for
itera^vely
achieving
goals,
objec^ves,
strategies,
and
targets.
OTHER
Loop
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
Milestones
(Key
Metrics)

36. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
OTHER
Loop
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
Milestones
(Key
Metrics)

37. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
OTHER
Loop
Domain/Industry/Market
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
Milestones
(Key
Metrics)

38. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
OTHER
Loop
Domain/Industry/Market
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
RED
OCEAN
IDEAL
OCEAN
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
Milestones
(Key
Metrics)

39. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
OTHER
Loop
Domain/Industry/Market
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
Milestones
(Key
Metrics)

40. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
OTHER
Loop
Domain/Industry/Market
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
Eliminate
Reduce
Create
Increase
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
Milestones
(Key
Metrics)

41. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
1 3 2
OTHER
Loop
Domain/Industry/Market
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
Eliminate
Reduce
Create
Increase
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
Milestones
(Key
Metrics)

42. Present
(“As
Is”)
Future
(“To
Be”)
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

43. Present
(“As
Is”)
Future
(“To
Be”)
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

44. Present
(“As
Is”)
Future
(“To
Be”)
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

45. Present
(“As
Is”)
Future
(“To
Be”)
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

46. Present
(“As
Is”)
Future
(“To
Be”)
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

47. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Infancy
Birth
Growth
Chasm
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
Maturity
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

48. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Infancy
(Shaping
Strategy)
Birth
(AdapSve
Strategy)
Growth
(Visionary
Strategy)
Maturity
(Classic
Strategy)
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?
Chasm

49. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

50. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

51. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

52. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

53. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Prototype
Pretotype
Pilot
Full-­‐scale
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

54. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Customer
Valida<on
(Startup)
Customer
Discovery
(Startup)
Company
Crea<on
Company
Building
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?
Chasm

55. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Problem-­‐Solu<on
Fit
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?
Chasm

56. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Product-­‐Market
Fit
Problem-­‐Solu<on
Fit
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?
Chasm

57. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Product-­‐Market
Fit
Problem-­‐Solu<on
Fit
Business
Model
Fit
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?
Chasm

58. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Product-­‐Market
Fit
Problem-­‐Solu<on
Fit
Business
Model
Fit
Scaling
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?
Chasm

59. Present
(“As
Is”)
Future
(“To
Be”)
Examples
of
Red
Ocean
Disrup^on
(ROD)
aka
Blue
Ocean
Strategy
(BOS)
Stories
Ringling
Brothers
vs.
Cirque
du
Soleil;
Tradi<onal
Long-­‐haul
Airlines
vs.
Southwest
Airlines;
Tradi<onal
Wine
vs.
Yellow
Tail;
Walkman
vs.
iPod;
Borders
vs.
Amazon;
Blockbuster
vs.
Nealix;
Encyclopedia
Britannica
vs.
Wikipedia;
Tradi<onal
Hotels
vs.
Airbnb
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

60. Present
(“As
Is”)
Future
(“To
Be”)
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?

61. Present
(“As
Is”)
Future
(“To
Be”)
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?
q Reality/Facts
(External
&
Internal
Trade-­‐offs)

62. Present
(“As
Is”)
Future
(“To
Be”)
Business
Model
Resources/
Value
Factors
&
Trade-­‐offs
q S:
Strengths
(1-­‐10)
q W:
Weaknesses
(1-­‐10)
q O:
Opportuni<es
(1-­‐10)
q T:
Threats
(1-­‐10)
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?
q Reality/Facts
(External
&
Internal
Trade-­‐offs)

63. Present
(“As
Is”)
Future
(“To
Be”)
q Core
Purpose/Mission
q Vision
q Core
Values
q Goal
q Objec<ves/“Jobs”
(Physical/Intellectual/
Emo^onal/Spiritual)
Business
Model
Resources/
Value
Factors
&
Trade-­‐offs
q S:
Strengths
(1-­‐10)
q W:
Weaknesses
(1-­‐10)
q O:
Opportuni<es
(1-­‐10)
q T:
Threats
(1-­‐10)
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?
q Reality/Facts
(External
&
Internal
Trade-­‐offs)

64. Present
(“As
Is”)
Future
(“To
Be”)
q Core
Purpose/Mission
q Vision
q Core
Values
q Goal
q Objec<ves/“Jobs”
(Physical/Intellectual/
Emo^onal/Spiritual)
q ROD
Strategy/Tac<cs/Targets
-­‐ Minimize
Weaknesses/Threats/
Pain/Risks/Disadvantages
-­‐ Maximize
Strengths/Opportuni<es/
Delight/Rewards/Advantages
-­‐ Rapidly
Experiment
&
Learn
(4
Heuris^cs):
• OTHER:
Observe;
Think;
Hypothesize;
Experiment;
Reflect
• OODA:
Observe
SWOT;
Orient;
Decide;
Act
• BML:
Build-­‐Measure-­‐Learn
Loop
• ERIC
(R.O.D.
Disrup<on):
Eliminate;
Reduce;
Increase;
Create
Business
Model
Resources/
Value
Factors
&
Trade-­‐offs
q S:
Strengths
(1-­‐10)
q W:
Weaknesses
(1-­‐10)
q O:
Opportuni<es
(1-­‐10)
q T:
Threats
(1-­‐10)
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
RED
OCEAN
IDEAL
OCEAN
What
to
change?
To
what
to
change?
How
best
to
change
&
win?
q Reality/Facts
(External
&
Internal
Trade-­‐offs)

65. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
CURRENT
ECOSYSTEM
(“As
Is”)
FUTURE
ECOSYSTEM
(“To
Be”)

66. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
Red
Ocean
Business
Model
Ideal/Blue
Ocean
Business
Model
CURRENT
ECOSYSTEM
(“As
Is”)
FUTURE
ECOSYSTEM
(“To
Be”)

67. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
Red
Ocean
Business
Model
Ideal/Blue
Ocean
Business
Model
A
Red
Ocean
Disrup<on
(ROD)
Story
Hardly
Plays
Out
As
Planned
or
WriWen
in
Detail
CURRENT
ECOSYSTEM
(“As
Is”)
FUTURE
ECOSYSTEM
(“To
Be”)

68. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Product/Service
OTHER
Loop
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Rapidly
Visualize
Your
Red
Ocean
Disrup<on
(ROD)
Story
Red
Ocean
Disrup<on
(ROD)
Storyboard
Rapidly
Visualize,
Prototype,
and
Test
Your
Business
Plot,
Strategy
Story,
Value
Proposi<on,
and
Business
Model
Does
Any
Planned
Blue
Ocean
Business
Model
Survive
First
Contact
With
Customers?
Red
Ocean
Business
Model
Ideal/Blue
Ocean
Business
Model
CURRENT
ECOSYSTEM
(“As
Is”)
FUTURE
ECOSYSTEM
(“To
Be”)

69. VALUE
MAP
BLUE
OCEAN
RED
OCEAN
(+):
DELIGHT
Low
(1)
High
(10)
Low:
(1)
High:
(10)
SWEET
SPOT
LUXURY
SPOT
DISRUPTION
SPOT
(-­‐):
PAIN
Job
To
Be
Done
(Market/Goal):
……………………………………………………………………………………………………………….…………….
Big
Urgent
Market
Problem
(BUMP):
……………………………………………………………………………………………………………………..

70. VALUE
MAP
BLUE
OCEAN
RED
OCEAN
(+):
DELIGHT:
Differen<a<on
Low
(1)
High
(10)
Low:
(1)
High:
(10)
SWEET
SPOT
LUXURY
SPOT
DISRUPTION
SPOT
(-­‐):
PAIN:
Cost
Job
To
Be
Done
(Market/Goal):
……………………………………………………………………………………………………………….…………….
Big
Urgent
Market
Problem
(BUMP):
……………………………………………………………………………………………………………………..