The main deliverable of Event 3 ("Decide") is a storyboard that would be subsequently used for prototyping the desired customer experience of pre-qualified customers. Before preparing a storyboard, however, the best conceptual solution (sketch) has to be selected and, if necessary, remixed with the best features of alternatives to produce an "ideal (strongest) solution." This presentation visually summarizes the required process while providing three case studies to facilitate understanding of the process of "Decide."

1. Decide
HYPOTHESES
3
Collect and organize the best generated ideas or
conceptual solu3ons, which are in the form of sketches.
Select the best conceptual solu3on (sketch) a<er briefly
presen3ng the trade-off of each alterna3ve.
Seamlessly integrate the best features of alterna3ves
with the selected solu3on in order to create an “ideal
(strongest) solu3on” which is to be subsequently
storyboarded, prototyped, and tested by pre-qualified
users.
Visual Templates for:
Understand
Problem
Diverge
Solu3on
Decide
Hypotheses
Prototype
Prototype
Validate
Valida3on
1
2
34
5
Build
Measure
Learn

3. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Design Sprint (DS) Loop
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
DESIGN SPRINT (DS) LOOP
Understand
Diverge
Decide Prototype
Validate
1
2
34
5

4. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Design Sprint (DS) Loop
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
DESIGN SPRINT (DS) LOOP
Understand
Problem
Diverge
Solu3on
Decide
Hypotheses
Prototype
Prototype
Validate
Valida3on
1
2
34
5

5. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Design Sprint (DS) Loop
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
DESIGN SPRINT (DS) LOOP
Understand
Problem
Diverge
Solu3on
Decide
Hypotheses
Prototype
Prototype
Validate
Valida3on
1
2
34
5
Build
Measure
Learn

6. Decide
HYPOTHESES
3

7. Pain/Delight (-/+): ….....
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

8. Pain/Delight (-/+): ….....
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
Event 3 – Decide
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

9. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Event 3 – Decide

10. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
q Customer Value Map:
q CompeTtors’ Products:
q CompeTtors’ Trade-offs:
q Craigslist:
q Day 3 (Wednesday)
q 10am – 5pm
q Decider:
q Rate with Heat Maps:
q Strongest SoluTon (Sketch):
q 3x5 Storyboard/Grid:
Event 3 – Decide Checklist
q Customer Story (Journey) Map:
q Most CriTcal Customer Experience:
q Internal Customer/CriTc:
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

11. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Design Sprint (DS) Charter Event 3 – Decide
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

12. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
q Customer Value Map:
q CompeTtors’ Products:
q CompeTtors’ Trade-offs:
q Craigslist:
q Day 3 (Wednesday)
q 10am – 5pm
q Decider:
q Rate with Heat Maps:
q Strongest SoluTon (Sketch):
q 3x5 Storyboard/Grid:
Event 3 – Decide Checklist
q Customer Story (Journey) Map:
q Most CriTcal Customer Experience:
q Internal Customer/CriTc:
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Design Sprint (DS) Charter
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

13. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
q Customer Value Map:
q CompeTtors’ Products:
q CompeTtors’ Trade-offs:
q Craigslist:
q Day 3 (Wednesday)
q 10am – 5pm
q Strongest SoluTon (Sketch):
q 3x5 Storyboard/Grid:
Event 3 – Decide Checklist
q Customer Story (Journey) Map:
q Most CriTcal Customer Experience:
q Internal Customer/CriTc:
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
q Desirability:
q Feasibility:
q Viability:
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Design Sprint (DS) Charter
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
q Decider:
q Rate with Heat Maps (Dot Vo3ng):

14. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Store:
$100 Gi<
Vouchers
* Problem;
Vision/Goal
* SelecTon
Criteria
* Customer
Story Map
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri3c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Strongest
Solu3on
* 3x5 Story-
board/Grid
* Team: <8;
Premortem
* Generate
ideas
* S3cky
Decision
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
q CompeTtors’ Products:
q CompeTtors’ Trade-offs:
q Craigslist:
q Day 3 (Wednesday)
q 10am – 5pm
q Decider:
q Rate with Heat Maps (Dot Vo3ng):
Event 3 – Decide Checklist
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
q Customer Story (Journey) Map:
q Most CriTcal Customer Experience:
q Internal Customer/CriTc:
q Customer Value Map:
q Strongest SoluTon (Sketch):
q 3x5 Storyboard/Grid:
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

15. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Store:
$100 Gi<
Vouchers
* Problem;
Vision/Goal
* SelecTon
Criteria
* Customer
Story Map
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri3c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Strongest
Solu3on
* 3x5 Story-
board/Grid
* Team: <8;
Premortem
* Generate
ideas
* S3cky
Decision
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 3 – Decide
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

16. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Store:
$100 Gi<
Vouchers
* Problem;
Vision/Goal
* SelecTon
Criteria
* Customer
Story Map
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri3c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Strongest
Solu3on
* 3x5 Story-
board/Grid
* Team: <8;
Premortem
* Generate
ideas
* S3cky
Decision
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 3 – Decide
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

17. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Store:
$100 Gi<
Vouchers
* Problem;
Vision/Goal
* SelecTon
Criteria
* Customer
Story Map
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri3c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Strongest
Solu3on
* 3x5 Story-
board/Grid
* Team: <8;
Premortem
* Generate
ideas
* S3cky
Decision
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
q OFFLINE SCENES: Newspaper; Store
(Shelf); Office; Hotel; School; Outdoor
q ONLINE SCENES: Web Search; Blog;
App Store; Facebook; Twi[er; LinkedIn
q OFFLINE/ONLINE SCENES: Magazine;
Newsle[er; Computer (Email Inbox)
Event 3 – Decide: Opening Scenes
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

18. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Store:
$100 Gi<
Vouchers
* Problem;
Vision/Goal
* SelecTon
Criteria
* Customer
Story Map
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri3c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Strongest
Solu3on
* 3x5 Story-
board/Grid
* Team: <8;
Premortem
* Generate
ideas
* S3cky
Decision
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 3 – Decide: Opening Scenes
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

19. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 3 – Decide
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
To Do
(Future)
Doing
(Present)
Done
(Past)
Design Sprint (DS) Charter
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

20. VALUE ENGINE MAP
Rapidly Test Big Ideas and Achieve Big Goals
HIGH DIFFERENTIATION
Strategy
(Business Model)
BLUE OCEAN
Strategy
(Business Model)
RED OCEAN
Strategy
(Business Model)
LOW PAIN
Strategy
(Business Model)
STUCK-IN-MIDDLE
Strategy
(Business Model)
PAIN (-)
Low High
DELIGHT (+)
Low
High
1
10
10
Customer (Segment): …................................................................................................................
Challenge/Job To Get Done (JTGD): ............................................................................................
Tool (Product/Service): ...............................................................................................................
Pain (-): ..................................................... Delight/Pleasure (+): ...........................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Event 3 – Decide

21. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
3x3 Storyboard: Ver^cal
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

22. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
3x3 Storyboard: Horizontal
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

23. HMW
HMW
HMW
HMW
HMW
HMW
HMW
HMW
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
How Might We (HMW)-Storyboard: Notes
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....
HMW

24. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
3x3 Storyboard: Act 1
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

25. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
3x3 Storyboard: Act 2
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

26. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
3x3 Storyboard: Act 3
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

27. Case Study 1
Savioke

28. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

29. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

30. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Store:
$100 Gi<
Vouchers
* Problem;
Vision/Goal
* SelecTon
Criteria
* Customer
Story Map
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri3c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Strongest
Solu3on
* 3x5 Story-
board/Grid
* Team: <8;
Premortem
* Generate
ideas
* S3cky
Decision
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 3 – Decide
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

31. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

32. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beqer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili^es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

33. TARGETED CUSTOMER (Archetype)
q Hotel Guest
Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
REALISTIC PROTOTYPE(S)
q Relay Robot
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beqer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili^es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Product User TesTng (PUT) Map
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

34. TARGETED CUSTOMER (Archetype)
q Hotel Guest: Trade-offs (-/+)
Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
REALISTIC PROTOTYPE(S)
q Relay Robot: Trade-offs (-/+)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beqer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili^es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Product User TesTng (PUT) Map
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

35. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Customer Habit Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Hotel
guest
wants …
small
item
Hotel
guest
receives
small
item
Guest
calls
Recept-
ionist
Recept-
ionist
puts
item in
Robot
Robot
takes
item to
guest
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beqer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili^es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

36. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Compe^-
tor 1
Compe^-
tor 2
Compe^-
tor 3
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beqer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili^es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Compe,tors’ Map
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

37. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu3ons
Idea/
QuesTon
Sketch
(Mock up)
Moment of
Delivery
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beqer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili^es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

38. HMW
HMW
HMW
HMW
HMW
HMW
HMW
HMW
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
HMW
Savioke’s How Might We (HMW)-Storyboard: Notes
Rapidly Test Big Ideas and Achieve Big Goals

39. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Savioke’s How Might We (HMW)-Storyboard: Ver^cal
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

40. Savioke’s VALUE ENGINE MAP: Selec3on of Best Conceptual Solu3on (Sketch)
Rapidly Test Big Ideas and Achieve Big Goals
HIGH DIFFERENTIATION
Strategy
(Business Model)
BLUE OCEAN
Strategy
(Business Model)
RED OCEAN
Strategy
(Business Model)
LOW PAIN
Strategy
(Business Model)
STUCK-IN-MIDDLE
Strategy
(Business Model)
PAIN (-)
Low High
DELIGHT (+)
Low
High
1
10
10
Customer (Segment): …................................................................................................................
Challenge/Job To Get Done (JTGD): ............................................................................................
Tool (Product/Service): ...............................................................................................................
Pain (-): ..................................................... Delight/Pleasure (+): ...........................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Event 3 – Decide

41. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beqer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili^es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Event 3 – Decide
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

42. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Savioke’s Storyboard of Customer Journey: Act 1
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

43. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Savioke’s Storyboard of Customer Journey: Act 2
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

44. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Savioke’s Storyboard of Customer Journey: Act 3
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

45. Case Study 2
FlaTron Health

46. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaTron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

47. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaTron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

48. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Map
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
FlaTron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Store:
$100 Gi<
Vouchers
* Problem;
Vision/Goal
* SelecTon
Criteria
* Customer
Story Map
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri3c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Strongest
Solu3on
* 3x5 Story-
board/Grid
* Team: <8;
Premortem
* Generate
ideas
* S3cky
Decision
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables

49. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaTron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organiza^on
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa3ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(soeware)?

50. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaTron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
TARGETED CUSTOMER (Archetype)
q Cancer Pa3ent
REALISTIC PROTOTYPE(S)
q Pa3ent-Therapy Matching
Service
Product User TesTng (PUT) Map
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organiza^on
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa3ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(soeware)?

51. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Customer Habit Map
FlaTron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Pa3ent
wants …
therapy
PaTent
starts
therapy
Pa3ent
makes
appoint-
ment to
see
doctor
Doctor/
Coordin.
searches
for
matching
trials
Doctor
discusses
trial with
pa3ent
Pa3ent
enrolls
for
therapy
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organiza^on
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa3ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(soeware)?

52. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Compe^-
tor 1
Compe^-
tor 2
Compe^-
tor 3
FlaTron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organiza^on
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa3ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(soeware)?
Compe,tors’ Map
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

53. Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE
(HMW)
Idea/
QuesTon
Sketch
(Mock up)
HOW? Informa^on
required to screen
pa^ents is hard to
find in their
medical records
q Structure
key
informa-
3on for
screening
pa3ents?
HOW?
Filling in missing
informa^on
requires a lot of
^me and effort
q Streamline
discussion
with
outside
doctors?
HOW?
The number of
pa^ents, trials,
and requirements
is overwhelming
q Make
reviewing
electronic
medical
records
faster?
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organiza^on
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa3ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(soeware)?
FlaTron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

54. HMW
Streamline discussion
with outside doctors?
HMW
Make reviewing
electronic medical
records faster?
HMW
HMW
HMW
HMW
HMW
HMW
Structure key informa-
3on for screening
pa3ents?
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
HMW
FlaTron Health’s How Might We (HMW)-Storyboard: Notes
Rapidly Test Big Ideas and Achieve Big Goals

55. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
FlaTron Health’s How Might We (HMW)-Storyboard: Ver^cal
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

56. FlaTron Health’s VALUE ENGINE MAP: Selec3on of Best Conceptual Solu3on (Sketch)
Rapidly Test Big Ideas and Achieve Big Goals
HIGH DIFFERENTIATION
Strategy
(Business Model)
BLUE OCEAN
Strategy
(Business Model)
RED OCEAN
Strategy
(Business Model)
LOW PAIN
Strategy
(Business Model)
STUCK-IN-MIDDLE
Strategy
(Business Model)
PAIN (-)
Low High
DELIGHT (+)
Low
High
1
10
10
Customer (Segment): …................................................................................................................
Challenge/Job To Get Done (JTGD): ............................................................................................
Tool (Product/Service): ...............................................................................................................
Pain (-): ..................................................... Delight/Pleasure (+): ...........................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Event 3 – Decide

57. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 3 – Decide
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
FlaTron Health’s Design Sprint (DS) Map: Conceptual Solu3on (Sketch)
Rapidly Test Big Ideas and Achieve Big Goals
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organiza^on
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa3ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(soeware)?
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

58. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
FlaTron Health’s Storyboard of Customer Journey: Act 1
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

59. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
FlaTron Health’s Storyboard of Customer Journey: Act 2
Rapidly Test Big Ideas and Achieve Big Goals

60. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
FlaTron Health’s Storyboard of Customer Journey: Act 3
Rapidly Test Big Ideas and Achieve Big Goals

61. Case Study 3
Blue Bogle Coffee

62. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Bogle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

63. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Bogle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

64. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Map
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Store:
$100 Gi<
Vouchers
* Problem;
Vision/Goal
* SelecTon
Criteria
* Customer
Story Map
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri3c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Strongest
Solu3on
* 3x5 Story-
board/Grid
* Team: <8;
Premortem
* Generate
ideas
* S3cky
Decision
Blue Bogle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables

65. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Bogle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

66. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
TARGETED CUSTOMER (Archetype)
q Café Visitor (Coffee Drinker)
REALISTIC PROTOTYPE(S)
q Online Website
Product User TesTng (PUT) Map
Blue Bogle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

67. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Customer Habit Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Custom-
er gets/
reads
Press
story
Custom-
er visits
website
Custom-
er com-
pares
coffee
retailers
Custom-
er
chooses/
buys
beans
Custom-
er wants
… cup of
coffee
Custom-
er gets
cup of
coffee
Custom-
er visits
cafe
Custom-
er orders
coffee
Barista
serves
coffee to
customer
Custom-
er pays
for cup
of coffee
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Bogle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

68. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Compe^-
tor 1
Compe^-
tor 2
Compe^-
tor 3
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Compe,tors’ Map
Blue Bogle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Design Sprint (DS) Charter
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

69. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch for Prototype
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu3ons
Idea/
QuesTon
Sketch
(Mock up)
Make web
experience
q a delight?
q a place
you’d like
to visit?
Make web
experience
like a friendly
barista’s?
Ground the
experience/
story in the
café?
Problem
SoluTon
Hypotheses
Prototype
ValidaTon
1 2
Understand Diverge Decide Prototype Validate
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
3 4 5
Blue Bogle Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Sheet
1 of 3

70. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch for Prototype
Problem
SoluTon
Hypotheses
Prototype
ValidaTon
1 2
Understand Diverge Decide Prototype Validate
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
3 4 5
Blue Bogle Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Sheet
2 of 3
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu3ons
Idea/
QuesTon
Sketch
(Mock up)
Use imagery
to tell our
story?
Make you
feel like a
“regular” on
the site?
Help people
realize that
they can buy
coffee
online?

71. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch for Prototype
Problem
SoluTon
Hypotheses
Prototype
ValidaTon
1 2
Understand Diverge Decide Prototype Validate
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
3 4 5
Blue Bogle Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Sheet
3 of 3
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu3ons
Idea/
QuesTon
Sketch
(Mock up)
Communi-
cate values
of Blue Boqle
Coffee?
Recreate
“Serah” on
the web?
Ensure that
no customer,
who loves us
in the store,
is unaware of
website?

72. HMW
Make web experience
like a friendly barista’s?
HMW
Ground the experience/
story in the café?
HMW
Use imagery to tell our
story?
HMW
Help people realize that
they can buy coffee
online?
HMW
Communicate values of
Blue Boqle Coffee?
HMW
Ensure that no
customer, who loves us
in the store, is unaware
of website?
HMW
Recreate “Serah” on the
web?
HMW
Make web experience
q a delight?
q a place you’d like to
visit?
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
HMW
Make you feel like a
“regular” on the site?
Blue Bogle Coffee’s How Might We (HMW)-Storyboard: Notes
Rapidly Test Big Ideas and Achieve Big Goals

73. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Blue Bogle Coffee’s How Might We (HMW)-Storyboard: Ver^cal
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

74. Blue Bogle Coffee’s VALUE ENGINE MAP: Selec3on of Best Conceptual Solu3on (Sketch)
Rapidly Test Big Ideas and Achieve Big Goals
HIGH DIFFERENTIATION
Strategy
(Business Model)
BLUE OCEAN
Strategy
(Business Model)
RED OCEAN
Strategy
(Business Model)
LOW PAIN
Strategy
(Business Model)
STUCK-IN-MIDDLE
Strategy
(Business Model)
PAIN (-)
Low High
DELIGHT (+)
Low
High
1
10
10
Customer (Segment): …................................................................................................................
Challenge/Job To Get Done (JTGD): ............................................................................................
Tool (Product/Service): ...............................................................................................................
Pain (-): ..................................................... Delight/Pleasure (+): ...........................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Event 3 – Decide

75. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluTon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
Event 3 – Decide
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Bogle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

76. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch for Prototype
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu3ons
Idea/
QuesTon
Sketch
(Mock up)
“The Mind
Reader”
Website
Organize
online store
the same
way a barista
might talk
with a
customer
Webpages
q Welcome
to Blue
Bo[le
q How do
you
prepare
your
coffee?
q How to
select
coffee
Problem
SoluTon
Hypotheses
Prototype
ValidaTon
1 2
Understand Diverge Decide Prototype Validate
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
3 4 5
Blue Bogle Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

77. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Blue Bogle Coffee’s Storyboard of Customer Journey: Act 1
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

78. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Blue Bogle Coffee’s Storyboard of Customer Journey: Act 2
Rapidly Test Big Ideas and Achieve Big Goals

79. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Blue Bogle Coffee’s Storyboard of Customer Journey: Act 3
Rapidly Test Big Ideas and Achieve Big Goals