Singapore Check-in Service Experiment

1. Glimpse of Check-in Service Usage in Singapore June 2011 incitez

2. This study analyzes check-in usage at 11 Starbucks Stores in Orchard Area in SG at Foursquare & Facebook. incitez

3. incitez

4. 75 days March 23 - June 5 incitez

5. Total 2,910 Check-ins incitez

6. Total 2,780 Check-ins via Foursquare incitez

7. 1,040 Check-ins (35.74%) from The Cathay store incitez

8. Daily 37 Check-ins 3 Check-ins per store incitez

9. More Check-ins on Weekends incitez

10. Peak between 4pm-9pm incitez

11. Majority (82.7%) are new users incitez

12. More female users used check-in services incitez

13. For more about Foursquare, check out: http://www.incitez.com/blog/foursquare-marketing incitez

14. Contact Us for a custom social media strategy! rockyfu@incitez.com incitez

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