GoogleAds - How to Get Lower CPAs on High CPC Keywords

•

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Using the "Bait and Boost" technique you can get cheaper CPCs on your PPC campaigns. This step by step guide contains the eight steps involved in setting this up. Full Blog Post: https://www.thisistheunit.com/how-to-reduce-generic-cpa-on-google-ads/

Marketing

this is the unit.com
PPC TIP
How to Get Cheaper
Generic Conversions
(Bait and Boost Technique)

this is the unit.com
We call this the “Bait
and Boost” technique.

this is the unit.com
Use content as bait to
build a cookie pool for
RLSAs.

this is the unit.com
Appear top position
when people on the
list search for your
generic term.

this is the unit.com
Your Ads will perform
better and your CPA
will be lower.

this is the unit.com
So, what are the
steps?

this is the unit.com
Like
Ebook
Embedded Video
YouTube Video
Blog Post
Embedded deck
Q&A Session
Online Seminar
Step by Step Guide
Embedded Podcast
etc.

this is the unit.com
2. Set up a new
audience list in Google
Analytics

this is the unit.com
3. Trigger a goal or
page view when the
content is consumed

this is the unit.com
4. Import the list from
GA to Google Ads.

this is the unit.com
5. Push
the
content
● YouTube
● LinkedIn
● Twitter
● Facebook
● Slideshare
● Scribd
● Medium
● Reddit
● LinkedIn Groups
● Facebook Groups
● Instagram
● Email
● Browser Pushes

this is the unit.com
6. Drop >1000
cookies.

this is the unit.com
7. Bid adjust upwards
for the audience list.

this is the unit.com
8. Appear top position
on search for your
audience list.

this is the unit.com
CTR
Conversion
Rate

this is the unit.com
“We have lots of ways to help you
get better performance on PPC.
Hit me up on LinkedIn to find out
more.” Paddy Casey, Co-Founder,
The Unit.
Drop us a line

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GoogleAds - How to Get Lower CPAs on High CPC Keywords

1. this is the unit.com PPC TIP How to Get Cheaper Generic Conversions (Bait and Boost Technique)

2. this is the unit.com We call this the “Bait and Boost” technique.

3. this is the unit.com Use content as bait to build a cookie pool for RLSAs.

4. this is the unit.com Appear top position when people on the list search for your generic term.

5. this is the unit.com Your Ads will perform better and your CPA will be lower.

6. this is the unit.com So, what are the steps?

7. this is the unit.com 1. Create Content

8. this is the unit.com Like Ebook Embedded Video YouTube Video Blog Post Embedded deck Q&A Session Online Seminar Step by Step Guide Embedded Podcast etc.

9. this is the unit.com 2. Set up a new audience list in Google Analytics

10. this is the unit.com 3. Trigger a goal or page view when the content is consumed

11. this is the unit.com 4. Import the list from GA to Google Ads.

12. this is the unit.com 5. Push the content ● YouTube ● LinkedIn ● Twitter ● Facebook ● Slideshare ● Scribd ● Medium ● Reddit ● LinkedIn Groups ● Facebook Groups ● Instagram ● Email ● Browser Pushes

13. this is the unit.com 6. Drop >1000 cookies.

14. this is the unit.com 7. Bid adjust upwards for the audience list.

15. this is the unit.com 8. Appear top position on search for your audience list.

16. this is the unit.com CTR Conversion Rate

17. this is the unit.com CPA

18. this is the unit.com “We have lots of ways to help you get better performance on PPC. Hit me up on LinkedIn to find out more.” Paddy Casey, Co-Founder, The Unit. Drop us a line

GoogleAds - How to Get Lower CPAs on High CPC Keywords

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