1.
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Gamstop -
How it will affect your
Marketing Channels

2.
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A Watershed
Moment -
iGaming
Marketing
Gamstop -
Online multi-operator
self-exclusion scheme

3.
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Your Marketing KPIs are
going to take a wobble…
In the SHORT TERM.

4.
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But in the LONG TERM
your business will be
better off

5.
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So what do you mean by
“take a wobble”

6.
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Affiliates
Customers not
getting past
KYC
Monthly
Actives
Customer
Acquisition
(Paid placements/tenancies and
homepage takeovers will be
affected the most)

7.
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Conversion
Rates
PPCCPA
Monthly
Actives
(CPC, Target CPA and Target ROAS
will need to be adjusted)

8.
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CRM
Active Days
Customer
Lists
Churn Rate
(Database for marketable
customers will shrink. Customer
segmentation may need to be
adjusted.)

9.
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Brand
Awareness
among
RECREATIONAL
punters will
become the
most important
marketing
metric!
Brand (ATL)
(Megaphoning your brand identity
is key in the post Gamstop age)

10.
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Social
(You custom audiences should be
pruned in line with your CRM lists.)
Your CUSTOM
AUDIENCES
should be
updated. Also,
RETARGETING
(cookied) and
LOOKALIKE
campaigns will
see a drop in
performance

11.
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LONG TERM BENEFITS
> Less drop off after month 1 - better churn rates
> Overall a more sustainable customer base
> Can adjust channel strategies with a more
consistent customer cohort
> Better retention rates in the long term
> Less problem gambling

12.
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HOW TO DEAL WITH
SHORT TERM WOBBLE
> Keep an eye on paid placements and CPC/CPM
channels (Display/PPC) - Maybe hold back and
recalculate targets based on new data.
> Move your Homepage takeovers back a few weeks.
Don’t be a guinea pig.

13.
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HOW TO DEAL WITH
SHORT TERM WOBBLE
> Call a board meeting with the CEO and CFO and
explain the possible impact on your marketing
budget.
>Adjust your marketing budget/targets if needed.

14.
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“If you want to have a chat about how
Gamstop may affect your marketing targets.
Give us a shout. We can can help with
Affiliates, PPC, Social, CRM and
Programmatic” Paddy Casey, Co-Founder, The
Unit.
Drop us a line