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DaBrandaFriend:
Cinque Nuovi Trend Che Rivoluzionano
il Modo Attuale di Fare Marketing Online
Marzo 2013
Cosa ha contraddistinto il
nostro modo di fare marketing
fino ad oggi?
1.
Urlare
Sparare
Interrompere
Farsibelli
Parlare
Riassumo: Il vecchio modo di fare marketing
Riassumo: Il vecchio modo di fare marketing
1.  Urlare il più forte possibile
Riassumo: Il vecchio modo di fare marketing
1.  Urlare il più forte possibile
2.  Sparare dove poter colpire di più
Riassumo: Il vecchio modo di fare marketing
1.  Urlare il più forte possibile
2.  Sparare dove poter colpire di più
3.  In...
Riassumo: Il vecchio modo di fare marketing
1.  Urlare il più forte possibile
2.  Sparare dove poter colpire di più
3.  In...
Riassumo: Il vecchio modo di fare marketing
1.  Urlare il più forte possibile
2.  Sparare dove poter colpire di più
3.  In...
Il “brand”
rompiscatole
Come scelgono le persone
nell’era di Internet?
2.
DUE sono le strade
a) Le persone scelgono cercando online
oppure...
b) scelgono chiedendo ai loro amici
Photo credit: Glamour.com
b) scelgono chiedendo ai loro amici
sui loro social network
(eoraGoogleeBingstannodandoti
deirisultati“basati”suquello
cheituoiamicipreferiscono)
3.
I 5 Nuovi Trend
che rivoluzionano il modo
di fare marketing online
Intercetta
Intercetta
Intercetta
Educa
Educa
http://www.mailup.it/newsletter-esempi-tutorial.htm
Educa
http://www.magnews.it/it/risorse/best-practice-tecniche-email-marketing
Educa
http://www-05.ibm.com/it/clientcenter/webcast-academy.html
Condividi
Condividi
http://facebook.com/Alitalia
Condividi
http://facebook.com/NomadiDigitali
Condividi
http://cmo.com/
Ascolta
Ascolta
http://www.facebook.com/IntesaSanpaoloServizioClienti
Ascolta
http://facebook.com/Alitalia
Personalizza
Personalizza
Personalizza
http://store.nike.com/it/
Personalizza
http://mustseemap.klm.com
da “brand”
rompiscatole
a “vero”
amico-partner
Ricapitolo
Approcci a confronto
dddddddd
Nuovo MarketingVecchio Marketing
Approcci a confronto
Urlare
dddddddd
Nuovo MarketingVecchio Marketing
Approcci a confronto
Urlare
dddddddd
Targetizzare
Nuovo MarketingVecchio Marketing
Approcci a confronto
Urlare
dddddddd
Targetizzare
Interruttivo,Distraente
Nuovo MarketingVecchio Marketing
Approcci a confronto
Urlare
Auto-referenziale
dddddddd
Targetizzare
Interruttivo,Distraente
Nuovo MarketingVecchio Marketi...
Approcci a confronto
Urlare
Auto-referenziale
dddddddd
Targetizzare
Interruttivo,Distraente
Nuovo Marketing
OrientatoaParl...
Approcci a confronto
Urlare
Auto-referenziale
dddddddd
Targetizzare
Interruttivo,Distraente
Nuovo Marketing
IntercettareIn...
Approcci a confronto
Urlare
Auto-referenziale
dddddddd
Targetizzare
Interruttivo,Distraente
Nuovo Marketing
Intercettare
I...
Approcci a confronto
Urlare
Auto-referenziale
dddddddd
Targetizzare
Interruttivo,Distraente
Nuovo Marketing
Intercettare
I...
Approcci a confronto
Urlare
Auto-referenziale
dddddddd
Targetizzare
Interruttivo,Distraente
Vecchio Marketing Nuovo Market...
Approcci a confronto
Urlare
Auto-referenziale
dddddddd
Targetizzare
Interruttivo,Distraente
Nuovo Marketing
Intercettare
I...
Approcci a confronto
Urlare
Auto-referenziale
dddddddd
Targetizzare
Interruttivo,Distraente
Nuovo Marketing
Intercettare
I...
www.MasterNewMedia.org
POP.robingood.it
Twitter.com/RobinGood
Facebook.com/RobinGood
Youtube.com/RobinGood
www.MasterNewMe...
Photo credits: Shutterstock.com
Da Brand a Friend - Web Marketing Evolution 2013
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I cinque nuovi trend che rivoluzionano il modo attuale di fare marketing online.

Presentazione tenuta da Robin Good nell'ambito del convegno Web Marketing Evolution 2013, organizzato a Milano da Business International.

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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Da Brand a Friend - Web Marketing Evolution 2013

  1. 1. DaBrandaFriend: Cinque Nuovi Trend Che Rivoluzionano il Modo Attuale di Fare Marketing Online Marzo 2013
  2. 2. Cosa ha contraddistinto il nostro modo di fare marketing fino ad oggi? 1.
  3. 3. Urlare
  4. 4. Sparare
  5. 5. Interrompere
  6. 6. Farsibelli
  7. 7. Parlare
  8. 8. Riassumo: Il vecchio modo di fare marketing
  9. 9. Riassumo: Il vecchio modo di fare marketing 1.  Urlare il più forte possibile
  10. 10. Riassumo: Il vecchio modo di fare marketing 1.  Urlare il più forte possibile 2.  Sparare dove poter colpire di più
  11. 11. Riassumo: Il vecchio modo di fare marketing 1.  Urlare il più forte possibile 2.  Sparare dove poter colpire di più 3.  Interrompere a pié sospinto
  12. 12. Riassumo: Il vecchio modo di fare marketing 1.  Urlare il più forte possibile 2.  Sparare dove poter colpire di più 3.  Interrompere a pié sospinto 4.  Farsibellia tutti i costi
  13. 13. Riassumo: Il vecchio modo di fare marketing 1.  Urlare il più forte possibile 2.  Sparare dove poter colpire di più 3.  Interrompere a pié sospinto 4.  Farsibellia tutti i costi 5.  Parlare e far parlare di noi
  14. 14. Il “brand” rompiscatole
  15. 15. Come scelgono le persone nell’era di Internet? 2.
  16. 16. DUE sono le strade
  17. 17. a) Le persone scelgono cercando online
  18. 18. oppure...
  19. 19. b) scelgono chiedendo ai loro amici Photo credit: Glamour.com
  20. 20. b) scelgono chiedendo ai loro amici sui loro social network
  21. 21. (eoraGoogleeBingstannodandoti deirisultati“basati”suquello cheituoiamicipreferiscono)
  22. 22. 3. I 5 Nuovi Trend che rivoluzionano il modo di fare marketing online
  23. 23. Intercetta
  24. 24. Intercetta
  25. 25. Intercetta
  26. 26. Educa
  27. 27. Educa http://www.mailup.it/newsletter-esempi-tutorial.htm
  28. 28. Educa http://www.magnews.it/it/risorse/best-practice-tecniche-email-marketing
  29. 29. Educa http://www-05.ibm.com/it/clientcenter/webcast-academy.html
  30. 30. Condividi
  31. 31. Condividi http://facebook.com/Alitalia
  32. 32. Condividi http://facebook.com/NomadiDigitali
  33. 33. Condividi http://cmo.com/
  34. 34. Ascolta
  35. 35. Ascolta http://www.facebook.com/IntesaSanpaoloServizioClienti
  36. 36. Ascolta http://facebook.com/Alitalia
  37. 37. Personalizza
  38. 38. Personalizza
  39. 39. Personalizza http://store.nike.com/it/
  40. 40. Personalizza http://mustseemap.klm.com
  41. 41. da “brand” rompiscatole
  42. 42. a “vero” amico-partner
  43. 43. Ricapitolo
  44. 44. Approcci a confronto dddddddd Nuovo MarketingVecchio Marketing
  45. 45. Approcci a confronto Urlare dddddddd Nuovo MarketingVecchio Marketing
  46. 46. Approcci a confronto Urlare dddddddd Targetizzare Nuovo MarketingVecchio Marketing
  47. 47. Approcci a confronto Urlare dddddddd Targetizzare Interruttivo,Distraente Nuovo MarketingVecchio Marketing
  48. 48. Approcci a confronto Urlare Auto-referenziale dddddddd Targetizzare Interruttivo,Distraente Nuovo MarketingVecchio Marketing
  49. 49. Approcci a confronto Urlare Auto-referenziale dddddddd Targetizzare Interruttivo,Distraente Nuovo Marketing OrientatoaParlare Vecchio Marketing
  50. 50. Approcci a confronto Urlare Auto-referenziale dddddddd Targetizzare Interruttivo,Distraente Nuovo Marketing IntercettareIntercettare OrientatoaParlare Vecchio Marketing
  51. 51. Approcci a confronto Urlare Auto-referenziale dddddddd Targetizzare Interruttivo,Distraente Nuovo Marketing Intercettare IndividuareTribù Intercettare IndividuareTribù OrientatoaParlare Vecchio Marketing
  52. 52. Approcci a confronto Urlare Auto-referenziale dddddddd Targetizzare Interruttivo,Distraente Nuovo Marketing Intercettare IndividuareTribù Intercettare IndividuareTribù Contestuale,Rilevante OrientatoaParlare Vecchio Marketing
  53. 53. Approcci a confronto Urlare Auto-referenziale dddddddd Targetizzare Interruttivo,Distraente Vecchio Marketing Nuovo Marketing Intercettare IndividuareTribù Intercettare IndividuareTribù Contestuale,Rilevante Educativo-Informativo OrientatoaParlare
  54. 54. Approcci a confronto Urlare Auto-referenziale dddddddd Targetizzare Interruttivo,Distraente Nuovo Marketing Intercettare IndividuareTribù Intercettare IndividuareTribù Contestuale,Rilevante Educativo-Informativo OrientatoaParlare OrientatoadAscoltare Vecchio Marketing
  55. 55. Approcci a confronto Urlare Auto-referenziale dddddddd Targetizzare Interruttivo,Distraente Nuovo Marketing Intercettare IndividuareTribù Intercettare IndividuareTribù Contestuale,Rilevante Educativo-Informativo OrientatoaParlare OrientatoadAscoltare Vecchio Marketing
  56. 56. www.MasterNewMedia.org POP.robingood.it Twitter.com/RobinGood Facebook.com/RobinGood Youtube.com/RobinGood www.MasterNewMedia.it Youtube.com/RobinGood_ITA Facebook.com/RobinGoodItalia Twitter.com/RobinGood_IT Bit.ly/POPCampus
  57. 57. Photo credits: Shutterstock.com

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