Within this series you will find short presentations that explain the main tools used by Forbes 500 companies to gamify their processes, apps, web sites and marketing campaigns. The presentation is created to be engaging for people new to Gamification as well as people with an already strong base of knowledge on gamification using the Octalysis framework created by Yukai Chou. For more information on Octalysis please visit www.octalysis.com or connect with me on Linkedin.

1. Gamify like
this
CD5, CD6, CD7
Discovery phase
Gamify like
this
Good Gamification = Meaningful choice
or
CD2, CD6, CD8 Game Technique Visual Story
telling (CD7)

2. Meaningful Choice
A good gamified design allows the user
to choose their own goals within a set of
meaningful choices.
The choices should all serve a clear
purpose and help to guide the player to
the win-state/ business objective.
Giving the user control over their own
strategy within the created environment
is one of the techniques you can use to
create an engaging experience.
On boarding phase
Game technique: Glowing Choice (CD7)CD2, CD3

3. As an example, an often used technique
in games is the “General Carrot”
technique.
!
Current systems use the old Carrot on
a stick method in which both goals and
strategy are enforced from outside the
user’s control.
!
Within the General Carrot technique
the user is instead told about what
needs to be achieved but left to find out
by themselves on how to get the carrot.
Scaffolding phase
Game technique: Visual Story telling (CD7)CD2, CD3, CD7

4. That covers the gamification element of
Meaningful Choice which is one of the
game techniques under Octalysis Core
Drive 2 - Empowerment of creativity and
feedback.
End Game phase
Within this same presentation we used
several Octalysis drivers, Octalysis
phases as well as specific game
techniques, they are hidden in the
presentation, can you find and
recognise them all?
!
We showed:
3 out of 90 Game Techniques
4 out of 4 Game Phases
6 out of 8 Octalysis Drivers (CD’s)

5. Brought to you by Robin Brouwer
Levels to Mastery Rewards, SAPSFeedback loops
Narrative and
Purpose
The 4 Phases
of games