I recently had the privilege of speaking with an audience of hundreds of dealers at the Massachusetts State Automobile Dealers Association Annual Meeting. I've attached an amended version of the Keynote for those that have requested it. Special thanks to Robert O’Koniewsk, ESQ; Scott Dube, President; and Chris Connolley Jr., Vice President for the invitation. I am incredibly grateful for the opportunity to represent Ethos Group!

1. Robert SneedDevelopment Consultant
Ethos Group

2. HOW DO WE DEFINE
|SUCCESS

3. STATUS
AUTHORITY
RECOGNICIAN
POSSESSIONS
INCOME

4. STATUS
AUTHORITY
RECOGNICIAN
POSSESSIONS
INCOME

5. THEN WHAT IS IT
WORKING FOR
THAT WE ARE
REALLY

6. Thomas Jefferson
“There is a natural
aristocracy among men,
the grounds of which is
virtue and talent.”

7. VIRTUE
TALENT

8. CHARACTER
SKILLS

9. INTEGRITY
DETERMINATION
COMMITMENT
INITIATIVE
PERSERVERANCE

10. Without character,
the success achieved with
skills is unsustainable.

11. ETHOS
PATHOS
LOGOS

12. ETHOSthe distinguishing character, sentiment,
moral nature, or guiding belief of a
person, group, or an institution

13. TRUST

14. It’s more about
WHO WE ARE
WHAT WE DO

15. PEOPLE
PRODUCT
PROCESS

16. Is your leadership leading?
PEOPLE
Do they share your vision?
Are they committed?

17. Is there pride in who you are
and what you sell?
PRODUCT
Do your products deliver on
your commitment?

18. Does your process serve
the purpose?
PROCESS
Does it develop resources?
Is it executed consistently?

19. WHAT GOT YOU HERE
GET YOU THERE

20. It’s about
THE VISION