Digi Fast Marketing Strategy

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Digi Fast Marketing Strategy Robert Melcher Phoenix University Com 140

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Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Demographic projection

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Owning the service ,[object Object],[object Object],[object Object],[object Object],[object Object]

Bottom line profits ,[object Object],[object Object],[object Object],[object Object],[object Object]

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I would like to start this post with a sentence from an enlightened spiritual maestro “This world was not built with random bricks of chance A blind god is not destiny's architect; A conscious power has drawn the plan of life, There is a meaning in each curve and line”. Success in establishing any business including Medical Practice/Clinic is not a random brick of chance, a conscious process and planning is required to achieve what we call a business success story. Marketing Plan is an essential element of any business including Medical Practices (or) Multi-Specialty Clinics (or) Out-patient Diagnostic and Surgery Centers. 4 P’s of marketing plan comprises of PRODUCT, PRICE, PLACE and PROMOTION Let’s see how to approach each of the four classic Marketing Fundamentals. PRODUCT Healthcare is a services industry. In a services industry, the production and consumption of the product are simultaneous and the product is intangible, diverse and perishable. The nature of this ‘product’ allows for on the spot customization. This also means that the point at which this activity is occurring becomes very important. Ideally, to ensure repeat experiences of similar quality and a consistently good user experience, most service providers aim to give some customization within an overall standardized mode of delivery. In a nutshell ‘product’ in healthcare is an assurance of good care (or) clinical decision making that patients’ get from providers towards their health issues. Providers’ ultimate goal is to reduce or eliminate health concerns from patients. It is essential that Providers’ maintain their experiential and evidence based knowledge base to an extent that they can customize and deliver this product (clinical decision making) with required expectations from customers (patients). PRICE The amount paid in exchange for the product (or) value received. Price is one of the Marketing Elements that is less leveraged in a Medical Practice. Invariably payment towards healthcare services rendered is controlled by Insurance Companies’ through a terminology called “Approved Amount” or “Contracted Amount”. This applies to most Medical Practices that are participating with various Health Insurance Plans. A practice may participate in various incentive programs from insurance companies or quality initiatives to curtail overall cost of care for patients. This may lead towards an additional financial reward from various Insurance Companies’. A practice has a choice to stay out-of-network with Insurance Companies’ and define their own price based on “Quality of Care”, “Experience”, “Ambience” and “Overhead”. This may require an excessive scrutiny of patients’ benefits with their Health Insurance. It is essential that Health Insurance covers care provided by out-of-network providers. Patient may have to contribute a portion of this cost towards co-insurance or deductible. In a nutshell, the pr

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1. Digi Fast Marketing Strategy Robert Melcher Phoenix University Com 140

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Editor's Notes

A quick rundown of the topics to be discussed.
Discuss background in depth if necessary.
Explain with some detail each topic.
How the current plan works and how it can be made stronger. Discuss word of mouth marketing.
How to think out of the box when creating a bigger client base.
Not having the available information I made an educated guess on last years under developed clients and projected out over the year how I can grow this valuable resource.
Show how this service will benefit in all aspects of the business.
Discuss the benefits gained by owning the service.
Discuss how a more aggressive strategy will increase flow through profit.