3. HISTORY
& CULTURE
VISION
Through all human history real estate
has had tremendous power over our own
development.
Before we had speech pre-historic man
saw value in land so as to settle on it.
That was the seeds to our own society.
It’s tremendous cost was derived from
it’s power to separate between those that
had the ability to own it, and those that
did not.
It is telling that, as a fundamental human
need, real estate is celebrated when it
fellow man.
Our vision is to
change the way
real estate is
invested in, built
and financed in
the Philippines;
to democratize
the ownership
and construction
of real estate; to
break down
barriers to
transparency in
real estate
development; to
be the leader in
sustainable
community
driven
development in
the Philippines.
MISSION
"Open,
safe, and
affordable
community
driven
real estate
for
everyone
by
anyone."
But real estate does not generate value
on it’s own. It’s value is created by us and
so it can be changed by us.
Nothing changes the very basic human
need for real estate, but we can give
everyone the opportunity to obtain it,
and in that way, we can give everyone the
means to a wealthier future, and a more open
and sustainable Philippines.
RET.asia is a real estate crowdfunding
platform that was founded by a team of
Australians and Filipinos in 2015 with the
intention of changing the way real estate
Philippines.
Democratizing real estate. Together.
4. VALUES
We believe Filipinos are tremendously
innovative and entrepreneurial if given
the chance. From the towering
skyscrapers of Makati to the bustling
public markets below, the urban
landscape demonstrates a rapidly growing
economic hive of activity.
Community also plays a central role in
Filipino societies. There are few places in
the world where the family unit bonds as
strongly, and interaction with others is
valued as highly.
Investment practices have typically
followed these values in a word of mouth
fashion. At RET.asia we recognize the
unique cultural characteristics of Filipino
investors and rather than seeking to
change behaviour, we simply seek to
make the existing more accessible and
efficient. Community, safety,
affordability and transparency are all
central values we implement in real
terms on our real estate crowdfunding
platform.
SAFETY
Through a rigorous three stage due
investors can feel safe in knowing the
highest quality, and developers can feel
secure in knowing they are talking to the
right people with capital backing.
COMMUNITY
RET.asia stresses community based
learning. As an investor, you are
encouraged to invest safely by following
the investment decisions of others.
Through a system of
time as they develop wealth. As a
developer the real estate crowdfunding
community is a valuable resource to test
ideas with, and understand the wants and
needs of your target market.
TRANSPARENCY
AFFORDABILITY
of platform members. Investors will
know those investing alongside are real
people and the project they are investing
in is legitimate and documented,
developers will know the track record of
the service providers they employ, and
the investors funding their project.
91% of the Filipino population cannot
afford to invest in the ground that they
stand on. RET.asia seeks to change this
reality by dividing real estate into
manageable and affordable pieces
through crowdfunding, All Filipinos can
realistically own a piece of real estate or
afford to diversify their investment
portfolio and mitigate risk. Based on our
calculations the entry point would be the
cost of an average smart phone.
6. THE
DEAL
PIPELINE
Proposal Submission
OPPORTUNITy IDEnTIFICATION
DEVELOPER CONSULTATION
PROJECT INVESTMENT CREDENTIALS
TEST ASSUMPTIONs
Company audit
SUBMISSION OF COMPANY DOCUMENTATION
SUBMISSION OF LATEST COMPANY AUDIT
IDENTIFYING FINANCIAL CAPABILITY
IDENTIFYING ORGANisATIONAL makeup & RISKS
offered to follow-on investors
Project is funded & Development commences*
project and risk management*
investment oversight / distribution of yield dividend
exit event / distribution of returns
Presented to Qualified lead investors
IDENTIFY AND BRIEF QUALIFIED LEAD INVESTORS
FACILITATE DIRECT DEVeLOPER / QUALIFIED LEAD INVESTORS MEETING
SEEK FINAL APPROVAL BY MAJORITY
PLATFORM PRELISTING
Project subject to underwriting*
MARKET RESEARCH*
COMPREHENSIVE 18 factor RISK ANALYSIS*
PROJECT APPRAISAL*
STRUCTURING OF FINANCE
CONNECTING TO QUALITY SERVICE PROVIDERS
SETUP of CORPORATE VEHICLE and Legal Structure
*May be provided by a third-party
7. HOW WE WORK
Whether you are a developer, an
investor, or someone interested in
becoming either of those, we will work
closely with you to realise your project
goals, or your investment dreams.
We put transparency at the forefront of
all our interactions with a 3 stage due
diligence process unique in the world to
assure only high quality offerings.
support agents provide face to face, real
time support when you need it,
combining the power of local knowledge
with the reach of an international
platform.
As a developer our platform connects
you to the right people to realise your
project. We verify the track record every
service provider that lists with us. Our
platform gives you the insights to make
We also assist in getting together the
funding in a timely manner, in a
structure that best suits your
requirements.
As an investor we recognize that
everyone has a unique capacity to invest
and a unique appetite for risk. Through
graduated hands on investment,
investors make safe and affordable
choices based on their needs, while
creating wealth immediately. At a high
level investors are empowered to lead
the rest of the community by having a
meaningful say in the investment
This is true community based risk
assessment and practical development of
Filipino financial literacy.
8. THE
INVESTMENT
PROCESS
SIGNUPIDENTITYVERIFICATION
DETERMININGINVESTMENTexit
Sign up at RET.asia. For
developers and service
providers additional
information will be
requested.
One of our client support
agents will contact you to
verify your details, and
determine your
experience. If you qualify
for and accept lead
investor status further
details shall be required.
Browse projects 24 hours 7
days a week. Select projects
for investment based on
your eligibility.
You will be provided a
form to deposit the
required funds at a
nationally accredited
bank. All funds will be
safely stored in an escrow
account on behalf of
investors and developers.
RET.asia will never
directly handle investment
funds.
Upon successfully reaching
its funding goal, funds will
be disbursed to the project
on a predetermined stage
by stage basis. RET.asia
will maintain oversight
and provide periodic
updates over the active
lifetime of the investment.
Once the investment
reaches maturity RET.asia
assists in executing the
predetermined exit event,
and all the returns net of
fees, charges and proper
taxes, shall be returned to
investors.
10. OUR
EXPERTISE
DOMAIN EXPERTISE
DIVERSE INDUSTRY EXPERIENCE
EXTENSIVE NETWORK
DIVERSE & COLLABORATIVE
EXECUTIVE
TEAM
RET.asia is not only a
powerful idea, but it
has the experienced
team to realise it.
With over 36
combined years of
experience in real
estate investment,
property development
and the IT sector, the
executive team
assembled has the
kind of expertise in
business development,
development and
practical knowledge to
make a complex
platform in a
challenging emerging
market environment
thrive.
“Ideas are a dime a dozen. People who
implement them are priceless.”
Mary Kay Ash
Our diverse range of
opinions and
backgrounds is a
sounding board for the
most efficient and
innovative solutions.
We fearlessly strive for
excellence and hold
each other to the same
standards.
11. ROBERT LI
COFOUNDER & CEO
JONATHAN “JOJO” YBANEZ
COFOUNDER & CDO
EXECUTIVE
TEAM
real estate investment in 2007 as a retail investor before expanding overseas. He has
experience in media & communications in academia and as a practitioner, and in
international trade with challenging regulatory environments throughout Australia,
New Zealand, China and Hong Kong. He previously worked for Shanghai YG
International Trading, and Alannie Trading.
Indonesia and the Philippines, and in the securities trading market. For the last three
years Jojo has also been engaged in property development. His past companies
include Aerfuego, Techproject Hive, Smooth Corporate, PT Finroll and i-Movers
Innovation.
JASON HUNGERFORD
COFOUNDER & CTO
worked in the IT sector and in digital marketing for the last 11 years in Australia and
the Philippines. For the last two years Jason has been the CEO of Cloud Marketeers
providing web development, and marketing services to SMEs globally. He’s
previously worked for Utilibill, Remba Imaging, Crowd Metric Solutions, and runs
successful locally focused jobs and lifestyle web platforms in Cebu.
"Two Filipinos, an Australian and a Chinese
walk into a startup..."
PAUL LLIDEAU
COFOUNDER & CBO
risk analyst for the World Bank and trained in Disney experience based branding
techniques, Paul has vast, diverse knowledge and experience having been involved in
start-ups operationally, as an advisor and in academia since the 1990s.
13. THE
MARKET
OPPORTUNITY
Real estate crowdfunding is an evolution in real
estate investment that looks to democratize real
estate. At its very essence, crowdfunding involves
the pooling of funds from a highly disperse and
large number of investors (referred to as the
“crowd”) to directly fund a project, in this case, a
real estate development, purchase, or restoration.
It has proven to be popular with early adopter
investors in the US, the UK and the Middle East,
particularly within the retail investor segment that
has traditionally been locked out of real estate
investment. In 2015 alone, the industry grew by
156% (Massolution RECF Report, 2015) to over
USD1 billion. It is the fastest growing segment
within the crowdfunding industry, and is projected
to reach USD2.5 billion globally by 2016.
Using methodology developed by the Fung
Institute of UC Berkeley (2013) and factoring in
the demographic and wealth distribution factors,
we estimate that the Philippine securities market
could potentially be worth P280
Billion, of which real estate
crowdfunding is a part of.
It is clear that real estate ownership
is a universal aspiration for all
Filipinos, however, 91% of the
population cannot access it.
RET.asia’ s vision is to eventually
give the opportunity to invest in real
estate to a further 40% of the
Filipino population, through the
crowdfunded division of real estate
into affordable and manageable
pieces. Based on our calculations
entry points could be as low as
P24,000 - the average smartphone.
Our current target market is active
self-managing retirees, workers and
business owners in the social classes
of B to the lower A, as well as the
Filipino diaspora in the US, Canada,
the UK, Australia, and Singapore,
who have already had exposure to
this type of investment product and
are increasingly investing in real
estate already.
This means, immediately, we have
a total obtainable market of 321,960
out of a total addressable 44.9
Million. As the platform matures,
the middle class inevitably expands
and financial literacy and
aspirations take hold we see
RET.asia being adopted by the
entire addressable market.
In the 3Q of 2015, 32974 property
developments were registered
with HLURB valued at P79 Billion.
In the same period there were
3600 property developers
registered mostly in the Tiers B, C,
and D (sub-P100 Million in paid-
up capitalization).
Sourcing capital was cited as an
issue for the majority of
developers in these tiers, which
would be considered as small to
mid-sized firms.
Universally, developers that were
interviewed in our market
research, however, stated that they
would use RET.asia as not only
another source of funding, but
also as a platform to launch
projects, and market test
development proposals.
Based on our estimates, our total
obtainable market is roughly 1200
developers, which gives us access
to potentially P28.75 Billion in
development projects.
Also to be factored in is the
emerging nature of the
Philippines real estate market,
having only just eclipsed 1997
base.
44.9 Million
Total Addressable Market
321,960
Customers
1,200
Developers
P28.75 Billion
Addressable Projects
14.
15. LOCATION & CONTACT
Room 6, Level 4, Don Gil Garcia, Capitol
Cebu City
6000
RET.asia
@ret_asia
Cebu, Philippines
Website
Facebook
Group
Twitter
Mobile +63 916 548 4295
Telephone +63 32 254 4319
Email info@RET.asia
We are located in the heart of the gateway city to the south of the
Philippines and a leading global technological outsourcing hub,
