Robert Hempsall

Blackburn United Kingdom

Information Designer

Design

I design and write information so that people understand it, making it simple to use and more effective at its job. Giving language clarity and a suitable tone-of-voice; delivering information in more user-friendly formats; giving structure and clear navigation to increase information's usability – just a few ways to make information easier to understand. Whatever the kind of information, I use its context – who will be using it, their needs and the situation they will use it in – to develop language and design that users can fully understand and act on effectively. Information that is used correctly is more successful in achieving its aims from a business perspective, for exam...