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VISUAL BRANDING GUIDE
Updated 12/10/20

2. STYLES
There are two different created fresh Logos. The default Logo
used should ALWAYS be the Stacked Logo in PMS Green and
Black (see Color page).
When a variation is needed the Horizontal Logo may be used
in PMS Green and Black as well. Examples for use of the
Horizontal Logo include mainly packaging.
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Stacked Logo
Horizontal Logo

3. REVERSE LOGO
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When needed the Stacked Logo (or Horizontal Logo) can be
reversed out in White on a Black background or on the created
fresh Green background (PMS 375C). See Color next page.
Uses that may require a Reversed White Logo include
specifically Video Watermarks and other digital uses.
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Black
PMS 375C

4. COLOR
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Our primary Logo is in PMS, and uses 2 colors (Black and
Green PMS 375C). The Logo should ALWAYS be kept in
PMS Black and Green when possible.
There is another lighter PMS Green (PMS 7485C 30%) that
can be used as a design accent. Uses for the lighter PMS
Green include mainly packaging.
Black:
RGB: 0, 0 , 0
HEX: #00000
CMYK: 0, 0, 0, 100
PMS: Black C
Green:
RGB: 151, 215, 0
HEX: #97D700
CMYK: 40, 0, 98, 0
PMS: 375C
Light Green:
RGB: 208, 222, 187
HEX: #D0DEBB
CMYK: 16, 0, 25, 0
PMS: 7485C
PMS 375C
Black
PMS 7485C
30%

5. SIZE
Full-size
When possible always use the created fresh Logo at Full or
One-half size, or scaled in between.
One-third size may be used for social media and other smaller
applications, but should be the SMALLEST size used. Any size
smaller than One-third size risks user readability and brand
recognition.
If larger than Full-size is needed (truck wraps for example),
please request .EPS file for those large format purposes.
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3.5” wide
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One-half size
1.75” wide
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One-third size
1.25” wide

6. CLEARING SPACE
The minimum clearance space around the created
fresh Logo should be NO LESS than 0.25 inches.
Anything smaller risks user readability and brand
recognition.
This includes both uses for the created fresh
Stacked Logo and the created fresh Horizontal Logo.
0.25” clearance
Horizontal Logo
0.25" clearance
Stacked Logo
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7. FONTS
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There is one font used in the created fresh Logo.
Pulp Display Bold:
The minimum font size when using Pulp Display Bold is 7 pts.
Pulp Display Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789=!@#$%&*()_-+,./?
Other variations of Pulp Display may be used in Marketing
Materials. The minimum font size for these is 7 pts. as well.
Italics is available for all weights.
Pulp Display Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789=!@#$%&*()_-+,./?
Pulp Display Medium
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789=!@#$%&*()_-+,./?
Pulp Display Semi Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789=!@#$%&*()_-+,./?
Pulp Display Bold
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8. LOGO ON COLOR
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PMS 7485C 30% 25% Black (Gray)
White
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50% Black (Gray)
When using the created fresh
Logo on color stick to Light
Green (PMS 7485C 30%), Gray or
White when possible.
Standard Grays to use include
25% Black and 50% Black.
Other shades of Gray may be
used, but NOTHING DARKER than
50% Gray may be used. Anything
darker risks user readability and
brand recognition.

9. THINGS TO AVOID
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Stretching the created
Fresh Stacked Logo.
Adding shadows to the
created fresh Stacked Logo.
Tilting the created
fresh Stacked Logo.
Using the created fresh
Stacked Logo in a sentence.
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Using the created Fresh Stacked
Logo on busy backgrounds.
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Here at
we strive for excellence.
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Using the created fresh Stacked
Logo on a light background.

10. LEAVES
Leaf Art is used as a design accent in Marketing
Materials. The art should ALWAYS be PMS 375 C
with a 25% (or less) Screen.
Typical locations of the Leaf Art include the
bottom right hand corner of the page. It is OK
to CROP the leaves. It is also OK for Text to be
placed OVER the art. Size variations are
acceptable as well.
salads
Chef Salad with Smoked
Ham & Chicken
12.8 oz. UPC#846709004754
#19851/4-pack #19852/6-pack #19853/12-pack
Romaine lettuce, egg, tomato, diced ham and chicken,
and shredded cheddar jack cheese with buttermilk ranch.
Chicken Caesar Salad
10.8 oz. UPC#846709004761
#19854/4-pack #19855/6-pack #19872/12-pack
Romaine lettuce, diced chicken, shaved parmesan
cheese, and croutons with caesar dressing.
Chicken Taco Salad
13 oz. UPC#846709004778
#19873/4-pack #19874/6-pack #19875/12-pack
Romaine lettuce, tomato, diced chicken, corn, black
beans, diced anaheim and mixed peppers, shredded
cheddar cheese, and tortilla strips with chipotle ranch.
wraps
Chicken Caesar Wrap
9.3 oz. UPC#846709005119
#19752/4-pack #19753/6-pack #19754/12-pack
Grilled chicken, shaved parmesan, shredded romaine, bell
pepper with caesar dressing in white flour tortilla.
Honey Mustard Chicken Wrap
9.7 oz. UPC#846709005126
#19756/4-pack #19757/6-pack #19758/12-pack
Diced chicken, shredded romaine, and tomato with dijon
honey mustard in white flour tortilla.
Chicken Parmesan Wrap
8 oz. UPC#846709005133
19759#/4-pack #19761/6-pack #19762/12-pack
Diced chicken, dried currants, and minced celery with
parmesan peppercorn dressing on whole wheat tortilla.
Greek Veggie Wrap
7.2 oz. UPC#846709005140
#19763/4-pack #19764/6-pack #19766/12-pack
Garbanzo beans, green onions, sliced pepperocini,
slivered green pepper, shredded romaine, tomato, sour
cream, and feta crumbles with greek vinaigrette in
spinach tortilla.
power pack
Cheese & Grape Power Pack
4.9 oz. UPC#846709005027
#19967/4-pack #19968/6-pack #19969/12-pack
Sliced swiss and cheddar cheeses with red grapes and
crackers.
Salami & Cheese Power Pack
3.8 oz. UPC#846709005034
#19996/4-pack #19997/6-pack #19998/12-pack
Sliced salami with cheddar cheese, crackers, and red
grapes.
Fruit & Trail Mix Power Pack
8 oz. UPC#846709005041
#18437/4-pack #18438/6-pack #18439/12-pack
Egg, lettuce, sliced cheddar cheese, red grapes, apple
wedges, and almond trail mix.
Egg Salad & Pita Power Pack
6.3 oz. UPC#846709005058
#18440/4-pack #18441/6-pack #18442/12-pack
Egg salad, cucumber, and tomato with pita bread.
Eggs 2 CT Power Pack
3.5 oz. UPC#846709005065
#19982/6-pack #19983/12-pack
Two hard boiled eggs with romaine lettuce.
Egg, Cheese & Grape
Power Pack
6.75 oz. UPC#846709005072
#19976/4-pack #19977/6-pack #19978/12-pack
Cubed cheddar cheese, egg, and red and green grapes.
Pasta Supreme Power Pack
6.3 oz. UPC#846709005089
#18443/6-pack #18444/12-pack
Pasta salad, romaine lettuce, shredded parmesan cheese,
and diced peppers.
Carrot, Celery Stick & Hummus
6.5 oz. UPC#846709005096
#19984/4-pack #19985/6-pack #19986/12-pack
Carrots, celery sticks, and hummus with pita bread.
Chicken, Almond, Grape
& Celery
7.9 oz. UPC#846709005102
#18445/4-pack #18446/6-pack #18447/12-pack
Diced chicken, red grapes, celery sticks, and almond
trail mix.
chef inspired grab and go
Cobb Salad
13 oz. UPC#846709004785
#19876/4-pack #19877/6-pack #19878/12-pack
Romaine lettuce, diced chicken, tomato, egg, blue
cheese crumbles, and diced bacon with balsamic vinaigrette.
Garden Salad
12.2 oz. UPC#846709004792
#19882/4-pack #19883/6-pack #19884/12-pack
Romaine lettuce, shredded cheddar cheese, carrot,
cucumber, tomato, and red onion with buttermilk ranch.
Greek Salad
11.3 oz. UPC#846709004808
#19885/4-pack #19886/6-pack #19887/12-pack
Romaine lettuce, tomato, feta cheese, cucumber, sliced
kalamata olives, and pepperoncini with greek vinaigrette.
Italian Wrap
9 oz. UPC#846709005157
#19767/4-pack #19768/6-pack #19769/12-pack
Sliced ham, sliced salami, sliced provolone cheese,
roasted red pepper, shredded romaine, sliced pepperoni,
with italian dressing in white flour tortilla.
Roast Beef Wrap
8.9 oz. UPC#846709005164
#19771/4-pack #19772/6-pack #19773/12-pack
Sliced roast beef, sliced pepper jack cheese, slivered
green pepper, slivered red onion, and shredded romaine
with chipotle ranch in white flour tortilla.
Turkey Bacon Club Wrap
8.9 oz. UPC#846709005171
#19774/4-pack #19776/6-pack #19777/12-pack
Sliced turkey, cooked bacon, sliced swiss and brie
cheeses, diced tomato, and shredded romaine with
mayonnaise in white flour tortilla.
Tuna Salad Wrap
6.5 oz. UPC#846709005188
#18448/4-pack #18449/6-pack #18453/12-pack
Tuna salad and romaine lettuce in tomato basil tortilla.
3060 Centerville Road
Little Canada, MN 55117
651-487-8000 • bixproduce.com
For questions, nutritional information
or additional support please contact
your BIX Sales Rep. or Customer Service
Leaf Art

11. MARBLE
The Marble background is used on all
Marketing Materials (excluding packaging)
with a 50% Screen and a 3 inch Directional
Feather.
The direction of the feather should be from
the top and the bottom of the page towards
the middle of the page.
The middle of the page should show as white
when feathered correctly.
3”
feather
Top of Page
Bottom of Page
3”
feather

12. PRODUCT PHOTOS
ALL created fresh product has been photographed for
use in Marketing Materials. The default photos used
should ALWAYS be in the packaging when possible.
The exception applies for sandwiches and wraps
which can be shown outside of the packaging to
better illustrate the inside of the sandwich
and/or wrap.
When using created fresh product photos a 1 pt.
rectangle rule in PMS 375C must ALWAYS be used.
Product should never appear as if it is “floating.”
Product photos should NEVER be stretched, rotated
or given shadows. ALWAYS fill the image frame
proportionally with the product image, but also allow
some breathing room. Image content should NEVER
touch the green border.
The coloring, including brightness, should NEVER
be adjusted either. All product photos have already
been color corrected and adjusted for optimal
viewing and quality.
Sandwich outside
of packaging
Wrap outside
of packaging
Salad in packaging
Fruit Cup in packaging
Parfait in packaging
Power Pack
in packaging

13. Please contact the Marketing Team with
any questions about our brand.
Anthony Wickner
VP Sales and Marketing
awickner@bixproduce.com
Steve Pagel
Sales Director
spagel@bixproduce.com
Robert Gaul
Marketing and Communications Specialist
rgaul@bixproduce.com
FURTHER CLARIFICATION

14. 3060 Centerville Road
Little Canada, MN 55117
651-487-8000 • bixproduce.com
/BixProduce
@bixproduce /company/bix-produce
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