information presented at the KOTESOL Organizational Partners Meeting of July 1, 2016

1. KOTESOL’s Organizational Partners
How can we help you
Maximize
your marketing resources
through KoreaTESOL?
2016.07.01

2. Back to the Future (comfort zone)
• Return to Sookmyung Gemma Hall area
– No more COEX costs!
– Simple displays (or more?)
• Your Challenge -
– More independent materials development,
online resources, and Dogme approaches
– Increasing professional development

3. The Displays Floor

4. Our Expanding KOTESOL
Marketing Streams
Website Advertising (Webverts) Email/Webhosted KOTESOL News
(General)
Marketing
Info

5. • Current membership 669
• Active Website
– 2,416 registered users*
• (email) KOTESOL News
– 1,658 subscribers
– 28.9% opens
– average click rate of 7.6%
KOTESOL Publicity Statistics

6. • GREAT email lists
• First-hand contact with schools
& universities
• Website and Events
• Paid advertising
Our Partners’
Marketing Streams

7. KOTESOL International Conference
+
Organizational
Partners
=
Dynamic Opportunities
Partnership – not charity

8. Displays
Customize, or use our economical Table Model
http://koreatesol.org/content/conference-displays

9. Displays, Sessions, and Memberships
• Membership Dues
– PPA (includes total 6 tables, priorities) 5,000,000w
– GPA (includes 1 “free” table) 1,200,000w
– TEA (includes 1 “free” table) 700,000w
• Additional simple table/space 400,000w
(2m x 2m floor with tables 180cm x 90cm
• Promotional Sessions: 350,000w
• Dedicated Room (13 hours) 3,500,000w

10. Invited Speakers
• Tracey Tokuhama-Espinosa
• Todd Beuckens (ELLLO.org)
• Kara MacDonald
• Willy A. Renandya (National
Institute of Education, Singapore)
• Burcu Tezcan Unal (IATEFL
TTEd-SIG)
• Thomas S.C. Farrell
• William Littlewood
• Lynda Yates
• Robert S. Murphy
• Chuck Sandy
• Boyoung Lee ( 이보영 )
(sponsored speakers are still invited)

11. Promotional Sessions
& Dedicated Rooms
• 350,000 원 per session
• Company logo next to session summaries
(this is our plan)
• Your free-standing banner in your session
• You control your Dedicated Rooms –
1 day option

12. Promotional Sessions Registration
Online form for Promotional Sessions
•You should Login to register a session
•You must Create an account to Login
– “Join” (not pay an individual membership)
– Click confirmation notice (email)
– Sometimes Hanmail/Naver does not work
http://koreatesol.org/content/promotional-session-application

13. • Conference Bags
• Volunteer T-shirts (University of Birmingham)
• Sponsor a Speaker
• Co-Promote Events
• Beverages/Snacks for Speakers
• “Be Our Guest” Conference Pass (min 20)
Additional Marketing Opportunities

14. • Host - Saturday night Reception
– (currently members-only, but could be open to
all conference attendees)
• Host - Friday night Reception
– (limited to invited guests, 50-75)
• Branding Nametags, other
Additional Marketing Opportunities .2

15. New – MEDIA WALL
• New Social
Media Campaign
• Photo-spot
• Corporate Logos
– max 5
• A4 size (21 x 30)

16. Stickers and Incentives
• Encouraging time
in the Displays
• Prizes from OPs
and KOTESOL
– Books
– Memberships
– Discounts

17. Preliminary Conference Sessions Timetable
• Subject to change
• 15 minute breaks
between sessions
• Probably 13
concurrent sessions
• No sold sessions
early morning

18. Contact:
Rob Dickey
KOTESOL OPs Liaison
010-2272-0968 (Kakao OK!)
opliaison@koreatesol.org