1. Robert Salerno
1013Huntcliff Village Court ∙ Sandy Springs, GA 30350 ∙ (770)-891-3373
RobertSalerno11@gmail.com
OBJECTIVE
To obtain a public relations or marketing job with a well-respected firm with the opportunity to gain
knowledge and experience in the public relations or marketing field.
SUMMARYOF QUALIFICATIONS
High-performance communications student with experience in public relations, research and marketing.
Strong interpersonal, written and verbal communication skills with the ability to lead teams to reach
goals. Creative and innovative. Meets challenges head-on and completes multiple assignments or tasks
effectively.
EDUCATION
Georgia State University
Graduated: December, 2015
Bachelor ofArts and Sciences
Major: Journalism
Concentration: Public Relations
Minor: Marketing
• Relevant Coursework- Public Relations Techniques, Public Relations Research,Public
Relations Campaigns, Public Relations Writing, Marketing Management, Buyer Behavior, Advertising,
Social Media Marketing, Professional Sales, Microeconomics and Macroeconomics
EXPERIENCE
Ceviche Taqueria and Margarita Bar Alpharetta, GA
2016
Marketing Manager/FOH Manager
In charge of social media accounts with daily updates for event coverage and daily activities.
Coordinate with local newspapers and magazines to have Ceviche Taqueria and Margarita Bar
featured in their content. Work with local charities to team with to have percentages of sales
benefit charities to positively affect the community.
In charge of the front of the house operations. Responsibilities include staffing, customer
relations, hiring entertainment, managing the floor in daily shifts, pacing the restaurant,booking
reservations, submitting the daily batch and closing the restaurant.
2. Sketchworks Comedy Atlanta, GA
2015
Worked with Sketchworks Comedy helping with social media and canvasing the neighborhood
with promotional material for upcoming comedy shows. Since moving to Sketchworks’ new
location at The Village Theater, performing a new SWOT analysis for the business was needed to
properly evaluate how to market to the new target audiences to develop an effective marketing
plan.
The Law Firm of Attorney Althea-Debarr Johnson Atlanta, GA
2015
• Created a public relations plan through a group project for the law firm of Althea-Debarr
Johnson to implement a public relations plan to rebrand the image of the firm to increase the volume of
business in probate law. Research was done through means of a survey to obtain the demographics of the
target audience and the audience’s level of understanding of probate law in hopes to increase action
among the millennial generation.
Mission Escape: Atlanta Atlanta,GA
2015
• Part of a teamthat developedamarketingplanforMissionEscape:Atlantawithgoalsto
increase salesandfurtherdevelopandcreate more exposure tothe brandthathas plansto expandwith
otherlocationsnationwide.Marketresearchwasdone tounderstandMissionEscape:Atlanta’s
strengths,weaknesses,opportunitiesandthreatstofurtherdevelopastrategicmarketingplanthatfits
the needsof such a unique marketthe companyisin.
RE/MAXParamount Properties Alpharetta,GA
2015
• Collaborate onmarketing projectsformultiple teamsto marketnew listingthroughonline
mediumstoreachthe desiredtargetaudiences.Developingandexecutingshort- andlongtermstrategic
marketingandcommunicationscampaigns supportingbusinessgrowthandclientbaseddevelopment.
Createdanddevelopedrebrandingstrategiesforfuture growthof RE/MAXParamountProperties.