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Whizz-Kidz case study slides inspired by media140 third sector panel

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I thought I'd upload some slides of case studies that I referenced during the panel 'Finding a voice...' at the Media140 third sector event on 4 Feb 2010. I've listened to some audioboos that talked about the benefits of sharing practical application (rather than talking about theory), so I hope this helps some orgs. Great event! Rob

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Whizz-Kidz case study slides inspired by media140 third sector panel

  1. 1. Slides inspired by the ‘Finding a voice’ panel Case studies from Whizz-Kidz from Rob Dyson @robmdyson, PR Manager @whizzkidz “ Using real-time social media in third sector) charities & not-for-profit”, London, 4 Feb 2010
  2. 2. Establishing ourselves...building & growing platforms <ul><li>ADD INTRO </li></ul>
  3. 3. Once we had a presence – people gravitated…
  4. 4. The viral loop: c ross-promoting all of our sites
  5. 5. Facebook is now as valid a place for advice as our helpline
  6. 6. Creating conversations in Twitter
  7. 7. … and creating an appetite for our own work…
  8. 8. Spreading conversations across networks
  9. 9. <ul><li>Creating a space for peer to peer advice & debate </li></ul>
  10. 10. Ask a simple question, get a simple answer…
  11. 11. Sharing stories directly on Twitter <ul><li>Fin’s mum: </li></ul><ul><li>“ If sharing Fin's story helps raise money and awareness then it is our way of saying thank you…  </li></ul><ul><li>“ And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”   </li></ul>
  12. 12. Making friends with helpful people…
  13. 13. And getting a little help from our (influential) friends