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My presentation for #smexex10 on Flickr

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My presentation for #smexex10 on Flickr

  1. 1. credit: http://dfckr.com/archives/img/featured/flickr-insp.jpg Flickr - storytelling through images Rob Dyson, PR & digital media, Whizz-Kidz & CharityComms
  2. 2. <ul><li>Flickr  is an image and video hosting and sharing platform - it's also an online community. </li></ul><ul><li>It was created by Ludicorp in 2004, and later acquired by Yahoo! </li></ul><ul><li>&quot;We want to  help people make their photos available to the people who matter to them . We want to  enable new ways of organizing photos and video&quot; . </li></ul><ul><li>In September 2010, Flickr reported that it was hosting more than 5 billion images </li></ul>
  3. 3. Coordination without planning <ul><li>Clay Shirky - ‘coordination without planning’ - not professional class, but crowdsourcing pictures: e.g Coney Island mermaid parade – only possible when Flickr introduced ‘tagging’: </li></ul>
  4. 4. Community <ul><li>Tag & annotate - people, search-terms, content </li></ul><ul><li>Locate – where was picture taken? </li></ul>
  5. 5. <ul><li>Annotate objects within pictures </li></ul><ul><li>Add url links </li></ul><ul><li>Tag people & add playful tags </li></ul>
  6. 6. <ul><li>Contacts & friends </li></ul><ul><li>Explore & galleries </li></ul><ul><li>Favourites </li></ul><ul><li>Stats </li></ul><ul><li>Comments </li></ul>Community
  7. 7. Community: group pools
  8. 8. Embed and share <ul><li>Embedding Flickr slideshows in your site makes hosting pictures accessible, professional looking and use friendly. It's also a no-brainer in terms of freeing up your server space.  </li></ul>
  9. 9. Polling opinion… <ul><li>“ to be truthful its very imaginative! </li></ul><ul><li>good thinking by the whizz-kidz team </li></ul><ul><li>*APPLAUSE*” </li></ul><ul><li>     twitter.com/jamandcheese </li></ul><ul><li>  </li></ul><ul><li>   “ Nice one. Will certainly get </li></ul><ul><li>the attention of your target audience!” </li></ul><ul><li>     twitter.com/rachelbeer </li></ul><ul><li>    </li></ul><ul><li>   “ Great poster </li></ul><ul><li>Could you do one for the ladies?” </li></ul><ul><li>     Childsi, Child's i Foundation </li></ul><ul><li>  </li></ul><ul><li>  234 views on Flickr - within 3 days - spread via Twitter </li></ul>
  10. 10. Sharing stories in Flickr Fin’s mum: “ If sharing Fin's story helps raise money and awareness then it is our way of saying thank you…  “ And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”
  11. 11. <ul><li>Host campaign materials, posters, user-work, press coverage: anything!  </li></ul>
  12. 12. Viral loop – signpost & share <ul><li>Add url links to Twitter & Facebook to encourage sharing amongst friends and followers. </li></ul>
  13. 13. Be innovative
  14. 14. Flickr on the move
  15. 15. Flickr is integrated
  16. 16. Sourcing & protecting images <ul><li>Creative commons licence </li></ul><ul><li>Creative Commons is a  nonprofit  corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. </li></ul><ul><li>They provide  free  licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof. </li></ul>
  17. 17. Thanks for listening Twitter: @robmdyson Robdysonpr.wordpress.com flickr.com/photos/robmdyson/