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My presentation for #smexex10 on audioBoo

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My presentation for #smexex10 on audioBoo

  1. 1. The Power of audioBoo <ul><li>Rob Dyson, PR & digital media, Whizz-Kidz & CharityComms </li></ul>
  2. 2. Philosophy <ul><li>AudioBoo as a social voice. </li></ul><ul><li>“ Twitter does text really well but the idea of an answerphone message for the world to hear and respond to is still our goal. </li></ul><ul><li>“ Going forward, that voice may be heard by one person, a group of friends or everyone who wants to.” </li></ul><ul><li>  </li></ul><ul><li>Pic: http:// www.flickr.com/photos/piterart / </li></ul>
  3. 3. Recording a Boo <ul><li>Via iphone / android app. </li></ul><ul><li>With mic plugged into usb. </li></ul><ul><li>Upload a sound file </li></ul><ul><li>from computer. </li></ul><ul><li>Pic: http:// www.flickr.com/photos/ourmaninside / [Documentally] </li></ul>
  4. 4. Benefits of audio-blogging <ul><li>Fast to produce. </li></ul><ul><li>No editing. </li></ul><ul><li>Subscription via RSS feed or iTunes </li></ul><ul><li>Versatility: can be created while driving (or doing anything!) – much like talking on the phone </li></ul><ul><li>Link to Twitter / Facebook / embed player in blogs and websites. </li></ul><ul><li>Rich area for creativity – not a lot of orgs harnessing audio-blogging yet. </li></ul>
  5. 5. What can we use it for? <ul><li>Depends on your imagination! </li></ul><ul><li>Comment and opinion – </li></ul><ul><li>‘ spoken’ articles. </li></ul><ul><li>Citizen journalism – live witness from events, fundraisers, projects, demonstrations. </li></ul><ul><li>Ambience – taking a neutral position, and just capture sound without comment. </li></ul><ul><li>Pic: http:// www.flickr.com/photos/leoville / </li></ul>
  6. 6. Setting up <ul><li>Add your picture, basic info and a website url. </li></ul><ul><li>Include searchable tags in each boo (and add a location) </li></ul><ul><li>Push it out: you can set to autopublish Boos to Twitter, Facebook, posterous, tumblr or friendfeed  https:// audioboo.fm /account/sites </li></ul>
  7. 7. <ul><li>Detail & website </li></ul>Share the Boo,& grab the code to embed on a blog Relevant pic Where in the world? Title & tags
  8. 8. Campaigning
  9. 10. Giving voice to charities <ul><li>Radio 4 Appeal </li></ul>
  10. 11. Embed a Boo in blogs / websites
  11. 12. Doing it well: top uses of audioboo <ul><li>As you might expect Stephen Fry, </li></ul><ul><li>but also photographer </li></ul><ul><li>& self-styled tech journalist; </li></ul><ul><li>Documentally. </li></ul>
  12. 13. Further listening Thisamericanlife.org BBC Radio 4’s ‘Thinking Allowed’ ‘You and Yours’ & ‘The Archers’?? It’s about storytelling. Thisamericanlife.org BBC Radio 4’s ‘Thinking Allowed’ ‘You and Yours’ & ‘The Archers’?? It’s about storytelling.
  13. 14. Thanks for listening Twitter: @robmdyson Robdysonpr.wordpress.com http://audioboo.fm/RobDyson

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