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Case Study: Whizz Kidz On Twitter

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Presentation I gave at the CharityComms seminar on 22 October 2009, on how Whizz-Kidz uses social media, particularly Twitter, to engage with supporters, fundraisers, beneficiaries, users, journalists and bloggers.

Veröffentlicht in: Business, Technologie, Design
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Case Study: Whizz Kidz On Twitter

  1. 1. Case study: Whizz-Kidz on Twitter <ul><li>  </li></ul>
  2. 2. Making those tentative first steps... <ul><li>  </li></ul>
  3. 3. The viral loop: Intergrate & cross reference with other social media - <ul><li>  </li></ul>
  4. 4. Link tweets to Flickr, Youtube, Facebook,       drive traffic + fans: <ul><li>  </li></ul>
  5. 5. Parents connecting to say &quot;thanks&quot;! <ul><li>  </li></ul>
  6. 6. ..and 'Kidz' all grown up and getting re-engaged <ul><li>  </li></ul><ul><li>  </li></ul>
  7. 7. W-K Ambassadors tweeting about their progress <ul><li>  </li></ul>
  8. 8. Fundraisers celebrating & getting excited?! <ul><li>  </li></ul>
  9. 9. Volunteers - telling their stories :) <ul><li>  </li></ul>
  10. 10. Engage: give thanks... <ul><li>  </li></ul>
  11. 11. Engage: inspire & wish well... <ul><li>  </li></ul>
  12. 12. twitcpic'ing - live engagement <ul><li>  </li></ul>
  13. 13. monitoring - and responding <ul><li>  </li></ul>
  14. 14. Magic FM become unofficial Marathon 'partner' because we tweeted them with pics and banter :) <ul><li>  </li></ul>
  15. 15. Getting others to share (& tweet) your activity <ul><li>Influencing </li></ul><ul><li>bloggers -  </li></ul><ul><li>by tweeting </li></ul><ul><li>our stories </li></ul><ul><li>& capturing </li></ul><ul><li>imagination </li></ul>
  16. 16. PR Blogger’s UK journalists on Twitter <ul><li>http://tinyurl.com/twitterjournos </li></ul><ul><li>  </li></ul><ul><li>E.g. </li></ul><ul><li>BBC </li></ul><ul><li>Tom van Aardt – http://twitter.com/tomVS             Richard Sambrook – http://twitter.com/sambrook Tania Teixeira – http://twitter.com/taniateix           Jon Fildes – http://twitter.com/jonfildes Declan Curry – http://twitter.com/declancurry      Dave Lee – http://twitter.com/davelee                    </li></ul><ul><li>Rory Cellan-Jones – http://twitter.com/ruskin147 Darren Waters - http://twitter.com/djwaters1 </li></ul><ul><li>The Guardian </li></ul><ul><li>Neil McIntosh - http://twitter.com/nmcintosh          Charles Arthur – http://twitter.com/charlesarthur Dave Hill – http://twitter.com/DaveHill                     Stephen Brook – http://twitter.com/SDBrook Cath Elliott – http://twitter.com/CathElliott               Bobbie Johnson – http://twitter.com/bobbiejohnson </li></ul><ul><li>Financial Times </li></ul><ul><li>Tim Bradshaw – http://twitter.com/tim                  Chris Nuttall – http://twitter.com/ftchris Kevin Allison – http://twitter.com/kevinallisonft       Peter Whitehead – http://twitter.com/peterwhitehead Kate Mackenzie – http://twitter.com/kmac             Richard Waters – http://twitter.com/richardwaters </li></ul>
  17. 17. Twitter testing: gauging opinion <ul><li>     to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE* </li></ul><ul><li>     twitter.com/jamandcheese </li></ul><ul><li>  </li></ul><ul><li>     Nice one. Will certainly get the attention of your target audience! </li></ul><ul><li>     twitter.com/rachelbeer </li></ul><ul><li>  </li></ul><ul><li>     RT @whizzkidz We've launched our new (sexed-up) poster </li></ul><ul><li>     campaign to promote the New York Marathon. http://bit.ly/SsivZ. </li></ul><ul><li>     What do you think? </li></ul><ul><li>     twitter.com/macmillancancer </li></ul><ul><li>  </li></ul><ul><li>     Great poster http://bit.ly/SsivZ. Could you do one for the ladies? </li></ul><ul><li>     Childsi, Child's i Foundation </li></ul><ul><li>  </li></ul><ul><li>     I like the NY marathon campaign. should get some interest. </li></ul><ul><li>     twitter.com/Emclaug </li></ul><ul><li>  </li></ul><ul><li>     ha ha, although I actually meant the *idea* and how you'd done it more than the image itself - honest! </li></ul><ul><li>     twitter.com/jon_bedford </li></ul><ul><li>  </li></ul><ul><li>     good, but it doesn't need the line of copy underneath new york marathon: just makes it look cluttered. and     why is she kneeling? </li></ul><ul><li>     twitter.com/Muzzwald </li></ul><ul><li>     ooh nice, I like! twitter.com/jon_bedford </li></ul><ul><li>234 views on Flickr (within 3 days) - spread via Twitter </li></ul>
  18. 18. Engaging communities: Congratulate & big-up...even 'competitors'.. <ul><li>  </li></ul>
  19. 19. Engage: Retweet unto others... <ul><li>  </li></ul>
  20. 20. Be interesting, don't just talk about yourself <ul><li>  </li></ul>
  21. 21. Be irreverent / silly sometimes ;) <ul><li>  </li></ul>
  22. 22. Social media ‘netiquette’ <ul><li>Try: </li></ul><ul><li>• answer questions </li></ul><ul><li>• ask questions </li></ul><ul><li>• post interesting related-links (not always just about us) </li></ul><ul><li>• </li></ul><ul><li>• invite people to attend events and join campaigns </li></ul><ul><li>• change updates regularly </li></ul><ul><li>• be helpful and signpost to different parts of the org, and website </li></ul><ul><li>• Blog / talk like a real person – not an automaton </li></ul><ul><li>• </li></ul><ul><li>•  </li></ul><ul><li>Try nots: </li></ul><ul><li>• delete messages you don’t like </li></ul><ul><li>• just link to press releases on the website </li></ul><ul><li>• criticise or dismiss anyone </li></ul><ul><li>• leave the profile stagnant </li></ul><ul><li>• be stuffy! </li></ul>
  23. 23. We're all still learning... :)

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