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Using Udemy to build your brand, get leads & make money

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I've made over $100,000 in the last year selling video courses online. The market for Self-Paced E-Learning should reach some $51.5 billion by 2016.

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Using Udemy to build your brand, get leads & make money

  1. 1. Using Udemy to build your brand, get leads & make money
  2. 2. why should you listen to me? why should you listen to me?
  3. 3. 2011 $1000+ 2012 $7,000+ 2013 $15,000+ 2014 $50,000+ 2015 q1+2+3 $52,000+ robcubbon.com/income-reports
  4. 4. “The worldwide market for Self-Paced E-Learning reached $35.6 billion in 2011. The five-year compound annual growth rate is estimated at around 7.6% so revenues should reach some $51.5 billion by 2016.” E-Learning Market Trends and Forecast 2014-2016, a Docebo report
  5. 5. Why should you do video courses? • Great way to show how software works • Shows you as an expert and an authority • Takes less time to make than writing e-books • Is more profitable than writing e-books • Is long form “intimate” content
  6. 6. Video is “intimate”
  7. 7. 30,000 courses on Udemy 400,000,000 blogs Video courses
  8. 8. what you do on other platforms what you're good at (experience) career skills "new" skills (eg. Instagram ads) providing value
  9. 9. Improve yourYouTube channel YouTube Secrets: How I Make $2,000 A Month - And No Filming!
  10. 10. The anatomy of the video • Five minute long tutorial or “slideshow” videos • HD 16:9 format • branded intro & outro • don’t mention the course title, lecture number, or platform (Udemy, Skillshare, etc.) • make sure every video stands alone • edit the bejesus out of it
  11. 11. The anatomy of the course • 1-3 hours of video in total • Split the course into sections (2-5) • Begin each section with a “to-camera” video • End each section with a “to-camera” video and a quiz • Provide downloads (PDFs, XLSs, Word Docs, etc.) • Enjoy creating it!
  12. 12. How you should you do video To-cameraScreencasting • Decent microphone (Yeti) • ScreenFlow or Camtasia Mac: ScreenFlow for $100 PC: Camtasia for $300 • Practice • Smartphone/DSLR • Lapel mic • Tripod • Lighting • Practice
  13. 13. YouTube is a great research tool for what does well on video
  14. 14. Put 20% - 30% of your premium video content on YouTube
  15. 15. cost: $0.75 price: $1 profit: $0.25
  16. 16. 30 minutes FREE 1 hour $49-$99 2 hour + $99-$199 3 hour + $99-$299 Udemy course pricing
  17. 17. Which is better ? selling one course at $1,000 or selling 1,000 courses at $1
  18. 18. get sales early on get reviews from those buyers
  19. 19. Lead magnet / offer Email consistently email marketing
  20. 20. 301 Redirect the Squeeze Page robcubbon.com/free
  21. 21. other platforms = $$$
  22. 22. Remember: the email list is the best sales tool most Udemy courses are sold at a discount Promo Announcements (x2 a month) sell courses Educational Announcements get leads
  23. 23. Consistent quality products & free content Build your email list Have multiple income streams Foster win-win relationships Enjoy
  24. 24. Thank you! Please feel free to download my free e-books How to Market Yourself Online and Starting An Online Business, MP3s and resources list. Say hello! Site: RobCubbon.com rob@robcubbon.com Twitter Facebook Google+ YouTube RobCubbon.com/free RobCubbon.com/freecourses

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