Infographic on trends and best practices in Social Media

1. SOURCES:
• http://www.vocus.com/blog/smb-social-media-influence/
• https://www.globalwebindex.net/
• http://www.experian.com/blogs/marketing-forward/2013/04/18/for-every-hour-online-americans-spend-
16-minutes-on-social-networks/
• http://go.experian.com/forms/experian-digital-marketer-2012
• http://smallbusiness.yahoo.com/advisor/15-social-media-statistics-every-business-needs-know-001509118.html
• http://www.ziftsolutions.com/resources/infographic-social-media-for-channel-partners/#sthash.7wGRSIIt.5vgYzKvd.dpbs
• http://socialmediatoday.com/stevepyoung/1656466/24-must-see-social-media-statistitcs-2013?utm_source=Webbiquity
• http://www.smallbusinesscan.com/8-fascinating-social-media-statistics/
in association with
zipcar.com/business.
Presented by SCORE.org
Make ’Em ClickWithYour Business!
Social MediaTrends:
87%
of small business say
Social Media helps
their businesses
91% of online adults access
Social Media at least
once a month
at least
40%
Say it boosts
word of
mouth
referrals
50%
of shoppers
purchased
due to
posts or
feedback
64%
ofTwitter
users (and
51% of
Facebook
users) are
more likely
to be loyal
to brands
they follow
Give it 5 hours
per week...
And focus on your
target market!
The Google+ button is used 5B times/day
Google+ is rising fast!
70% of brands have a Google+ presence
Focus on quality content
such as FAQs,tips,how to
and other expert advice!
92%
of re-tweets are
news,instructional
or other useful
conent
52%
stop following when
content is boring
or repetitive
x
of consumers see Social Media active
companies as more approachable59%
of Social Media users want
companies to use it to
answer their questions64%
Customers follow companies based on content:
The Fastest Growing
Social Networks?
(Q2 2012 - Q2 2013)
Oh Snap! 5 Million
images are uploaded
to Pinterest daily
of online time
is spent on
Social Media
27%
Timing matters:post during
the lunch hour,evenings or
when your audience is online
Tip: Be sure your
website and email
marketing are
mobile-friendly
Optimize your look
for all devices,from
phones to laptops