Introduction to Social Media

1. Social Media
Submitted To:
Ma’am Haleema
Ghaffar
Submitted By :
Usama Tahir Khan - 089
Talha Farooq - 080
Hashaam Mushtaq - 059
Syed Farukh Kamal - 079

2. Contents
• What is social media ?
• Tools of social media.
• Founders of popular social media websites.
• Statistics of popular social media platforms.
• Social media users statics 2016.
• Mobile platforms
• Usage facts
• Negative Effects
• Positive Effects
• References
• Questions

3. What is Social Media ?
• Social media refers to interaction among people in which they
create, share, and/or exchange information and ideas in virtual
communities and networks.[1]
• “Social” – refers to instinctual needs humans have to connect
with other humans
• “Media” – what we use to make connections with other
humans
• “Social Media” – Media used for social interaction

4. Popular Social Media
Tools And Websites
• Whatsapp
• Twitter
• Facebook
• Instagram
• Youtube
• Google+
• Pinterest
• Blogging Platforms [Tumblr, Blogger]

5. Founders of Popular
Social Media websties.
• Facebook. (Mark Zuckerberg)
• Google. (Larry Page & Sergey Brin)
• Whatsapp. (Jan Koum & Brian Acton)
• Instagram. (Kevin Systrom & Mike Krieger)
• Youtube. (Chad Hurley , Steve Chen & Jawed Karim)
• Twitter. (Evan Williams , Jack Dorsey , Noah Glass & Biz Stone)

6. Statics of popular Social
Media Platforms

7. Social Media Users
• Facebook 1.6 Billion
• Youtube 1 Billion
• Google+ 440 Million
• Instagram 430 Million
• Linkedin 429 Million
• Twitter 325 Million
• Tumblr 230 Million
• Pinterest 110 Million
Statics 2016

8. Mobile Platform
• More than half of Pakistan’s 19 crore population is under 35
years of age and is at the forefront of mobile
phone revolution.
• More than 50% of youth in Pakistan prefers Whatsapp/WeChat
over SMS.
• Increased irrational use, prank calls, unwanted
message/interaction.

9. Some Facts
• Pakistan has 30 million Internet users, on an average, Pakistani
web users spend 26 minutes online each day.
• 15 million users experience Internet on their smart phones and
this number is expected to grow to 45 million by 2020.
• Age group of 15-24 are the highest number of social media
users, on an average Facebook is visited atleast thrice a day.
• 67 percent of the teenagers are friends with strangers!!
• Cases of Cyber bullying, Fake Profiles are increased in a huge
number.
• Thoughts of the youth are being manipulated with increase in
use of websites.

10. Negative Effects
• Teens who use Facebook more may have psychological
disorders, including antisocial behaviors, mania and aggressive
tendencies.
• Can be Distractive. People check Facebook/Whatsapp very
frequently.
• The Desire to Compare: We compare ourselves to others in
terms of looks, travelled destinations, shopping sprees, friends
and so on.
• Radiation: Phone calls, internet over phone, even idle phone
has a lot of radiation around it.
• Eye Problems: Prolonged use of display screens may weaken
eye sight.

11. Negative Effects
Addiction: Internet shopping, online chatting can be
addictive.
Effect on health: Sitting all day in front of
laptops/computers may disturb body metabolism.
Reduction in physical activities.
(CONTINUED)

12. Positive Effects
• Helps in conversation around the world.
• Data, information can be exchanged easily.
• Money over SMS can be saved by using whatsapp.
• Information can be directly sent to large number of people
easily.
• Helps in avoiding boredom.
• A local businessperson may expand his business over websites.

13. Positive Effects
• Helps in making friends and meeting new people.
• Helps in seeking new job offers.
(CONTINUED)

14. References
1. Reference 1 : www.internetlivestats.com
2. Reference 2 : www.tribune.com.pk
3. Reference 3 : www.twittistaan.com
4. Reference 4 : www.techjuice.pk

15. Questions…???
Any

16. ThankYou.