This is the motivational talk on Social Media, given by Michael Clark to the California Tan EU distributors on November 23rd 2009

1. How to Thrive in an
Economic Crisis!
Michael Clark

2. 1st Session
What to do in a Time of Crisis
• Current Market Conditions
• How is that affecting you?
• Mindset = Outcome
• Law of Challenge & Support
• Reaching new Heights through Challenge

3. What you can Expect from Today
1st Session
What to do in a Time of Crisis
• Current Market Conditions
• How is that affecting you?
• Mindset = Outcome
• Law of Challenge & Support
• Reaching new Heights through Challenge

4. 2nd Session
Useful tools to Increase YOUR Business
• What new Opportunities are now available?
• Tools to increase your sales in the new
market
• What is Social Media?
• Useful Strategies to gain Market Dominance

5. What you can Expect from Today
2nd Session
Useful tools to Increase YOUR Business
• What new Opportunities are now available?
• Tools to increase your sales in the new
market
• What is Social Media?
• Useful Strategies to gain Market Dominance

6. Who am I &
Why am I here?

7. Who am I &
Why am I here?
Triumphant Events hosts events to
business owners from 50 - 2000
people

8. “Specialize in the promotion of inspiring
entrepreneurs, authors, speakers and leading-edge
thinkers to the growing community of small and
medium business owners throughout the UK”

9. Who am I &
Why am I here?
>50,000 bookings in 3 years
I have dealt with 1000’s of
businesses to help them get
results!
I am responsible for Sales & Revenue generation

10. Who am I &
Why am I here?
Prior to Triumphant Events in the UK
✓ 2005, I helped create Australia’s fastest growing
franchise business. From $1million to $11million
turnover in 12 months
✓ Social Media & Affiliate Marketing are our primary
marketing tools

11. Why am I here?

12. Why am I here?
✓ Inspire you of what is possible

13. Why am I here?
✓ Inspire you of what is possible
✓ Provide some external perspective of your situation

14. Why am I here?
✓ Inspire you of what is possible
✓ Provide some external perspective of your situation
✓ Inform & Educate you of Productive ways of
Thinking and Acting

15. Why am I here?
✓ Inspire you of what is possible
✓ Provide some external perspective of your situation
✓ Inform & Educate you of Productive ways of
Thinking and Acting
✓ Add value so you go out and take actions that get
you the results you want

16. Why am I here?
✓ Inspire you of what is possible
✓ Provide some external perspective of your situation
✓ Inform & Educate you of Productive ways of
Thinking and Acting
✓ Add value so you go out and take actions that get
you the results you want
✓ To have some FUN

17. What would you like to get out of my
presentation today?

18. Current Market Conditions
What are the biggest challenges
you’re facing right now?

19. Current Market Conditions
What are the biggest challenges
you’re facing right now?
Awareness & Acceptance is the 1st Step...

20. Current Market Conditions

21. Current Market Conditions
• Average spend of clients is decreasing

22. Current Market Conditions
• Average spend is decreasing
• Less Salons, smaller market place

23. Current Market Conditions

24. Current Market Conditions
• Average spend is decreasing
• Less Salons, smaller market place
• More competition from cheaper brands

25. Current Market Conditions
• Average spend is decreasing
• Less Salons, smaller market place
• More competition from cheaper brands
• Legal changes

26. Current Market Conditions
• Average spend is decreasing
• Less Salons, smaller market place
• More competition from cheaper brands
• Legal changes
• Economic Downturn

27. Current Market Conditions
• Average spend is decreasing
• Less Salons, smaller market place
• More competition from cheaper brands
• Legal changes
• Economic Downturn
• Advancements of Internet (Social Media)

28. Current Market Conditions
• Average spend is decreasing
• Less Salons, smaller market place
• More competition from cheaper brands
• Legal changes
• Economic Downturn
• Advancements of Internet (Social Media)
• Businesses are either ‘Struggling’ or ‘Booming’

29. How does that Affect YOU?
What will
happen if you
buy into the
excuses?

30. Your Mindset Determines
Your Outcome

31. Mindset = Outcome
Nothing has meaning
except the meaning
you give it!

32. Mindset = Outcome
Nothing has meaning
except the meaning
you give it!
“Whether you think you can or you think
you can’t, either way you’re right”
(Henry Ford)

33. Mindset = Outcome
Quality of your Questions Determines
Quality of your Life

34. Quality Question...
Why is it that certain
people are Successful
and Others are not?

35. Quality Answer...

36. Quality Answer...
Love what you Do
and Do what you
love!

37. Quality Answer...
Love what you Do
and Do what you
love!
Live your Passion & Unlock your Genius!

38. Quality Concept

39. Quality Concept
Nothing Works Unless YOU Work it!

40. Powerful Mindsets
Barack Hussein Obama
How did he become President..?

41. The Law of
Challenge & Support
We live in a world of
Positive & Negative.
One can not exist without the other

42. The Law of
Challenge & Support
We reach our greatest Heights as
a result of being pushed to our
limits...

43. The Law of
Challenge & Support
You can not reach your best
results unless you are challenged
to your limit

44. The Law of
Challenge & Support
You can not reach your best
results unless you are challenged
to your limit
This Creates YOUR Greatness

45. Competition = New Levels of
Achievement

46. Competition = New Levels of
Achievement
The Greatest sporting matches
are the ones with the greatest
competition...

47. Apple vs IBM
Apple Pushed IBM to reach new heights

48. Virgin Atlantic vs British Airways
Virgin learned how to build a global Airline & Brand as a
result of their battle with British Airways

49. The Great Depression of the 1930’s

50. The Great Depression of the 1930’s
More Millionaires were
created during this
period than in any other
period in History...

51. With the person next to you discuss...
In general, how do you use
challenges to your advantage?

52. How do you use challenges
to your advantage?

53. How do you use challenges
to your advantage?
✓Acceptance
✓Understanding (learn the lesson)
✓Adapting to the new changes (apply the lesson)

54. Lunch
Discussion over lunch...
✓ How will the current challenges make you a
stronger and smarter business person?

55. Question Time...

56. Quick Sharing
What insights have
you gained so far?

57. You Know What you need to do to
become leaders in this changing market!

58. You Know What you need to do to
become leaders in this changing market!
Lets discuss what ideas
you have to take your
business to the next level!

59. Please get into groups of 3

60. Group Discussion
What Lessons are you
being taught now, that
will make your business
stronger?

61. Group Discussion
What advantages do you have
over your competitors that will
allow you to increase your
market share now?

62. Your Advantage
• Established credibility

63. Your Advantage
• Established credibility
• Been in the market for longer than most

64. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried, Proven and Tested

65. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried, Proven and Tested
• Higher Price = Higher Quality

66. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried, Proven and Tested
• Higher Price = Higher Quality
• Great Distribution Networks

67. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried, Proven and Tested
• Higher Price = Higher Quality
• Great Distribution Networks
• Large, Loyal client base- Testimonials

68. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried proven and tested
• Higher price = Higher quality
• Greater distribution networks
• Large, Loyal client base - Testimonials
• You can collaborate & share best practice

69. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried proven and tested
• Higher price = Higher quality
• Greater distribution networks
• Clients to provide testimonies
• You can collaborate & share best practice
• Create MasterMind groups

70. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried proven and tested
• Higher price = Higher quality
• Greater distribution networks
• Clients to provide testimonies
• You can collaborate & share best practice
• Create MasterMind groups
• Use new marketing methods.... Social Media

71. We never lack resources, we only lack
resourcefulness

72. Assert your Dominance
NOW is the time to find new ways to prove
your dominance!

73. Assert your Dominance
Tech Boom of the early
2000’s allowed
established, credible
companies to Dominate

74. Assert your Dominance
Tech Boom of the early
2000’s allowed
established, credible
companies to Dominate

75. Assert your Dominance
Tech Boom of the early
2000’s allowed
established, credible
companies to Dominate

76. Assert your Dominance
Tech Boom of the early
2000’s allowed
established, credible
companies to Dominate

77. Assert your Dominance
Tech Boom of the early
2000’s allowed
established, credible
companies to Dominate

78. Tools to increase your Dominance
in the new market
• http://www.youtube.com/watch?
v=sIFYPQjYhv8

79. What is Social Media?

80. Who is Successfully using
Social Media?

81. Are you using Social Media?
Who is currently using Social
Media Tools to market or
communicate to your clients?
What results are you getting..?

82. Benefits of Social Media

83. Benefits of Social Media
1. It’s Free!

84. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates

85. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market

86. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
4. Highly targeted marketing

87. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
4. Highly targeted marketing
5. Build brand loyalty

88. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
4. Highly targeted marketing
5. Build brand loyalty
6. Get clarity on exactly what your clients want

89. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
4. Highly targeted marketing
5. Build brand loyalty
6. Get clarity on exactly what your clients want
7. You can add value to that your clients will Love

90. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
4. Highly targeted marketing
5. Build brand loyalty
6. Get clarity on exactly what your clients want
7. You can add value to that your clients will Love
8. Engage your clients and build a relationship with them

91. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
4. Highly targeted marketing
5. Build brand loyalty
6. Get clarity on exactly what your clients want
7. You can add value to that your clients will Love
8. Engage your clients and build a relationship with them
9. Special offers and competitions to generate revenue

93. Useful Strategies

94. Useful Strategies
✓ Find people who already have a big following and
get them to promote your product

95. Useful Strategies
✓ Find people who already have a big following and
get them to promote your product
✓ Face Book groups & fan clubs. Connect with your
clients

96. Useful Strategies
✓ Find people who already have a big following and
get them to promote your product
✓ Face Book groups & fan clubs. Connect with your
clients
✓ Capture testimonies of people who love your product

97. Useful Strategies
✓ Find people who already have a big following and
get them to promote your product
✓ Face Book groups & fan clubs. Connect with your
clients
✓ Capture testimonies of people who love your product
✓ Get Salons to capture client details and add them to
your Social Media groups

98. Useful Strategies
✓ Find people who already have a big following and
get them to promote your product
✓ Face Book groups & fan clubs. Connect with your
clients
✓ Capture testimonies of people who love your product
✓ Get Salons to capture client details and add them to
your Social Media groups

99. Useful Strategies

100. Useful Strategies

101. Useful Strategies
✓ Create videos that educate people about Tanning

102. Useful Strategies
✓ Create videos that educate people about Tanning
✓ Create ‘Tanning Tips’ through Social Media mediums

103. Useful Strategies
✓ Create videos that educate people about Tanning
✓ Create ‘Tanning Tips’ through Social Media mediums
✓ Create stories of the benefits of using Tanning
Products

104. Useful Strategies
✓ Create videos that educate people about Tanning
✓ Create ‘Tanning Tips’ through Social Media mediums
✓ Create stories of the benefits of using Tanning
Products
✓ Add value to clients,without offering them rebates

105. Useful Strategies

106. Useful Strategies

107. Useful Strategies
✓ Give them discounts for signing up to your SM
accounts

108. Useful Strategies
✓ Give them discounts for signing up to your SM
accounts
✓ Work collaboratively together, get your distributors
to work together

109. Useful Strategies
✓ Give them discounts for signing up to your SM
accounts
✓ Work collaboratively together, get your distributors
to work together
✓ Create loyalty programs for your top clients

110. Useful Strategies

111. Useful Strategies

112. Useful Strategies
✓ Stay on top of feedback about your products

113. Useful Strategies
✓ Stay on top of feedback about your products
✓ Create rewards for referring a friend

114. Useful Strategies
✓ Stay on top of feedback about your products
✓ Create rewards for referring a friend
✓ Organize “Tanning” parties

115. Useful Strategies
✓ Stay on top of feedback about your products
✓ Create rewards for referring a friend
✓ Organize “Tanning” parties
✓ Build 2 way communication with your clients

116. Action Time
1.What 3 Actions do
you commit to
taking?
2.What will you be
doing differently
tomorrow?

117. Contact Mike
michael@triumphantevents.co.uk
+44 776 763 0400
www.twitter.com/mikeclark03
www.facebook.com/triumphantmike