Cycle Pure in collaboration with Ripple Links was able to create awareness and increase the sales of ‘Sampoorna Lakshmi Pooja Packs’ at Pureprayer.com during Diwali season. Campaign Idea: Engage with the influential bloggers from Parenting, Beauty, Lifestyle, Travel, Fashion and Personal Categories to influence the purchasing decision of their readers with the brand’s own theme ‘Everyone has a reason to pray’. Execution: Over 300 Influential bloggers from categories including Beauty, Fashion, Lifestyle, Parenting & Travel across the country, were invited through social channels, e-mail & mobile to share their reasons to pray and tell how would they use the Sampoorna Lakshmi Pooja Pack to create unforgettable memories during Diwali. The bloggers were also asked include a backlink to ‘Pureprayer.com’. An exclusive landing page was created and placed at the website to collect the blog entries, in order to drive targeted traffic & collect captive audience Campaign Results: 81 Unique Stories, 80 Female Bloggers Engaged, 412 Consumer Engagement Stories, 567500 Web Reach, 18250 Social Reach, 254% Increase in Website’s Alexa Ranking. Release Date: 4th October 2013 Get in touch with us to know more: deepak@ripplelinks.com

1. INFLUENTIAL BLOGGERS ENGAGEMENT CASE STUDY
BY RIPPLE LINKS
Online services most likely to influence a purchase
AGREE OF INFLUENCERS BLOG
To create awareness & increase
the sales of 'Sampoorna Lakshmi
Pooja Packs' during Diwali Season.
To influence the purchasing
decision of the readers of these
bloggers with the value
proposition of the product with
the theme 'Everyone has a reason
to pray' and to increase the traffic
ttoo tthhee wweebbssiittee PPuurreepprraayyeerr..ccoomm
CAMPAIGN – APPROACH, THEME & PLACEMENT
APPROACH THEME & PLACEMENT
81
90%
25%
254%
RESULTS
Over 300 bloggers from Ripple
Links’ Panel across categories
including Parenting, Home &
Relationships, Beauty, Lifestyle,
Stories and Personal were
invited to participate in the
contest
Bloggers were asked to share
their reasons to pray and tell us
how they would use the
Lakshmi Pooja Pack to create
unforgettable mmeemmoorriieess tthhiiss
Diwali and also were asked to
include a backlink to
‘Pureprayer.com’
An exclusive landing page was
created to promote the contest.
The contest ran from 4th of
October till 27th of October
BRAND’S OBJECTIVES
To engage with influential bloggers
of parenting, beauty, lifestyle, travel,
fashion and personal categories
DISAGREE
Influence
Community Size
.Increase digital footprints & Share Of Voice