upscale

1. Agricultural Technology
Up scaling
Lecture 3 & 4:
Screening Methods and Suitability
of Agriculture Technology
FPE 3203FPE 3203

2. FARMING SYSTEMFARMING SYSTEM
Package technology adoptionPackage technology adoption
AGRO-TECHNOLOGYAGRO-TECHNOLOGY
VERIFICATIONVERIFICATION
AdaptabilityAdaptability
Component technologyComponent technology
UP-SCALINGUP-SCALING
Farmer-participation refinementFarmer-participation refinement
Package technologyPackage technology
1. Idea
-Idea generation
-idea screening
2. Screening Method
-Market
-Operation
-Economic
-Technical
-Institutional management
-Technology adaptibility
-Development of effective and
efficient technology
3. Commercial launch

3. Screening Methods
a.Market suitability: market analysis
b.Operations suitability: strategic analysis of technology's
potential
c.Economic suitability: an analysis of costs and
benefits, capital return
d.Technical Suitability: logistics requirements, location,
labour and planting materials
e.Suitability of institutional and management: risk analysis
f.Technology adaptability
g.Development of effective and efficient technology

4. a. Market suitability: market analysis
Objective:
provide a real-world, in-market exposure for evaluating
the technology and its marketing programme.
- evaluating technology in a smaller, less
expensive situation.
- determine whether or not the potential profit
opportunity outweighs the potential risks

5. Test marketing
Cont’d

6. Industrial marketsCont’d

7. Ideal Market
Testing
what
response
Cont’d

8. Benefits of Market Testing
Cont’d

9. b. Operations suitability: strategic analysis
of technology's potential
Complexity
Compatibility
Relative
advantage
Ease of communication

10. Cont’d Relative advantage

11. Cont’d Compatibility

12. Cont’d Complexity

13. Cont’d Ease of communication

14. c. Economic suitability: an analysis of
costs and benefits, capital return
Business Analysis
*should be carried out before a physical product has been manufactured
or otherwise produced

15. Cont’d Business Analysis
* crude estimates of sales and profits for the specific product might be made

16. d. Technical Suitability: logistics
requirements, location, labour and
planting materials
Location
• Land: signed and registered
documentation.
•Strategic

17. Cont’d
Labour
• Incentives e.g.
accommodation, healthcare,
profit sharing?
• Increased mechanization?

18. Cont’d
Logistics
• manual and motorised
tractors, planters,
cultivators.

19. Cont’d
Planting materials
• High yielding certified
seeds
• Disease free‐
planting materials
•Drought resistant varieties

20. e. Suitability of institutional and
management: risk analysis

21. f. Technology adaptability
- Reduce crop/
livestock yields
- Increase pest,
diseases,
weeds
Adaptation is an adjustment made to a human,
ecological or physical system in response to a
perceived vulnerability

22. g. Development of effective and efficient
technology

23. THANK YOU
Crazy
Happy Sure
Still
dreaming
Confuse Cry
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