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ON PAGE SEO
ON PAGE OPTIMIZATION
 This website helps our search engine ranking
through their keywords need.
 On Page Optimization is the most important and
complex part of search engine optimization.
 On Page Optimization refers to factors that have
an effect on our website or web page listing in
natural search results.
ON PAGE SEO FACTORS
 Title tag
 Domain & URL
 Meta Keyword
 Keyword Density
 Meta Description
 Unique Content
 Alt attribute for Image
 Sitemap
 H1,H2 tags
 Keyword in URL
UNIQUE CONTENT
 Content is the king for our visitors and for search
engines as well.
 Provide a good and unique content and make
sure to include our keywords in our content
 The quality content increases our ranking in
search engines like a quality content.
 Moreover, the quality content even helps to get
more inbound links to our website.
 Consider 5-20% density of the keywords in text.
 Formatting is also important to show the search
engines.
 The optimum page size is 500-3000 words
ALT ATTRIBUTE FOR IMAGE
 Search engines cannot read Image & Flash
animations
 Alt tags is the alternative text used for describing
images.
 Alt tags are displayed on the site when you hover
over the image with your mouse.
 It is also help blind people who are using text
readers to read your page.
 Alt tags are another place where you should
insert your keywords to improve our rankings.
 For Example : <img src="images/services-
pic.jpg“ALT="XYZ company's">
SITEMAP
 A site map is a list of pages of a web site
accessible to users.
 Its lists the numbers of pages and the overall
internal link structure in the site.
 A Sitemap is still the best insurance for getting a
search engine to learn about your entire site
ON-PAGE SEO CHECKLIST
 Always start with keyword selection, research and
 testing
 Meta Description tag
 ALT tags
 H1 tags
 URL structure
 Internal linking strategy
 Content
 Keyword density
 Site maps, both XML and user facing
 Usability and accessibility
 Track target keywords
 Expect results in 6-12 months
AVOID THINGS IN ON PAGE OPTIMIZATION
 Hidden text / Invisible links
 Duplicate content
 Duplicate title tags
 URL variants of the same pages
 Off-site images and content on-site
On page seo PDF

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On page seo PDF

  • 2. ON PAGE OPTIMIZATION  This website helps our search engine ranking through their keywords need.  On Page Optimization is the most important and complex part of search engine optimization.  On Page Optimization refers to factors that have an effect on our website or web page listing in natural search results.
  • 3.
  • 4. ON PAGE SEO FACTORS  Title tag  Domain & URL  Meta Keyword  Keyword Density  Meta Description  Unique Content  Alt attribute for Image  Sitemap  H1,H2 tags  Keyword in URL
  • 5.
  • 6.
  • 7. UNIQUE CONTENT  Content is the king for our visitors and for search engines as well.  Provide a good and unique content and make sure to include our keywords in our content  The quality content increases our ranking in search engines like a quality content.  Moreover, the quality content even helps to get more inbound links to our website.  Consider 5-20% density of the keywords in text.  Formatting is also important to show the search engines.  The optimum page size is 500-3000 words
  • 8. ALT ATTRIBUTE FOR IMAGE  Search engines cannot read Image & Flash animations  Alt tags is the alternative text used for describing images.  Alt tags are displayed on the site when you hover over the image with your mouse.  It is also help blind people who are using text readers to read your page.  Alt tags are another place where you should insert your keywords to improve our rankings.  For Example : <img src="images/services- pic.jpg“ALT="XYZ company's">
  • 9.
  • 10. SITEMAP  A site map is a list of pages of a web site accessible to users.  Its lists the numbers of pages and the overall internal link structure in the site.  A Sitemap is still the best insurance for getting a search engine to learn about your entire site
  • 11.
  • 12. ON-PAGE SEO CHECKLIST  Always start with keyword selection, research and  testing  Meta Description tag  ALT tags  H1 tags  URL structure  Internal linking strategy  Content  Keyword density  Site maps, both XML and user facing  Usability and accessibility  Track target keywords  Expect results in 6-12 months
  • 13. AVOID THINGS IN ON PAGE OPTIMIZATION  Hidden text / Invisible links  Duplicate content  Duplicate title tags  URL variants of the same pages  Off-site images and content on-site