Senior Research Fellow at School of Management Studies, Cusat um School of Management Studies, Cusat
Entrepreneurial Development Course will strive to provide unique learning experiences based on artifacts, stories and lives from Indian business traditions of ingenuity, resourcefulness and innovation.
The Entrepreneurship Development Course will strive to provide unique learning experiences based
on artifacts, stories and lives from Indian business traditions of ingenuity, resourcefulness and
innovation. Our purpose is to inspire students to learn from those Indian traditions to help shape a
The Indian Entrepreneurship history will bridge two worlds- the past and the future.
From the faculty desk
The faculty through his core activities- research, knowledge dissemination and consulting- strive
towards achieving thought leadership in the fields of education, environment and health.
The simplest way that I can communicate Indian Entrepreneurship is Globalizing the Indian
Thought. This is more than just a vision- it is a cause that we aspire towards. Our cause is to create
and amplify that which is world class in India.
Course Title EntrepreneurialDevelopment
Course Type Compulsory
Instructor Name Mr. RijoGratius
This course introduces the spirit of entrepreneurship. Entrepreneurship Development Course will strive to
provide unique learning experiences based on artifacts, stories and lives from Indian business traditions of
ingenuity, resourcefulness and innovation. Our purpose is to inspire students to learn from those Indian
traditions to help shape a better future.
The Indian Entrepreneurship history will bridge two worlds- the past and the future. A wide variety of
secondarytopicsmayalsobe coveredinthis course,including Global Competition, and Technological impact
Learning outcomes/Course Objective
At the end of the course, the students would be able to
1. To appreciate and understand various decisions (both strategic and tactical ones) related to
entrepreneurship for ensuring economic development.
2. To enable the students to conceptually experiment the theory, so as to make them understand how
important entrepreneurship is to the survival and success of nation.
Textbooks and Learning Materials
1. Cliffton Davis S and Feylie, David E. Project Feasibility analysis, John Wiley, New York, 1977
2. Desai A.N . Entrepreneur and Environment, Ashish, New Delhi, 1990
3. Drucker, Peter, Innovation and Entrepreneurship, Heinemann, London, 1985
4. John Rajiv, Planning a Small Scale Industry: Guide to Entrepreneurs, S.S Books Delhi, 1984
5. Kumar S.A ., Entrepreneurship in Small Industry, Discovery, New Delhi, 1990
6. McCleffandD.Camd Winter,W.GMotivatingEconomicAchievement, Free Press, New York, 1969
7. Pareek, udai and Venkateswara Rao T., Developing Entrepreneurship- A Handbook on Learning
Systems, Learning Systems, Delhi, 1978
Pedagogy- Learning Process
This course would use a variety of pedagogical tools such as lectures, case discussions, real life examples,
videos,etc.tosupportthe learningactivities.The instructorexpectsthe studentstoparticipate actively in the
class.Studentsare expectedtoreadthe textbooksorotherassignedreadingsoutsideof classand participates
in the critical evaluation of the material through classroom discussion.
Evaluation Components/ Assessment of student learning
Internal Evaluation Components/
Assessment Tool Percentage
1 Attendance 5
2 Viva 5
3 Assignment 10
4 Class Participation 10
5 Class Exam 20
1. Group formation:Case analysisand project work are supposed to be carried out in groups. You need
to form teams with maximum of 5 members. Further details regarding the same would be shared
during the class.
2. Case analysis:The softcopyof the case will be emailed to you. Necessary lead questions to carry out
inanalysiswouldbe providedbefore the actual date of discussion.Studentsshouldcome preparedfor
3. Project work: A real life operatingsystemhastobe chosenand the conceptslearntshouldbe applied,
necessary data should be collected and analyzed to support the concepts, which should be
documented and presented in the form of a project report/power point presentation.
S.I No. Concept Title
Course Plan& Local
Entrepreneurship Videobasedlearning- INVISIBLEWINGS & Lecture
ABL- ThinkingDesign&Creative Notebook
Details:The studentsare made tothinkaboutthe extentto
whicha simple notebookcanbe made intoanadvancedhigh
qualityexportable product.The productshoulduse the new
IndianState wise split
up of Industry Lecture on DestinationIndia
areas. Lecture on IndianIndustry
itsrole in economic
development Lecture on IndianEconomy
reference inindia. Lecture
ABL-Optimizationof the searchforonline Entrepreneurial
Details:the studentsare made tothinkaboutthe possibility
8 Newenterprises Lecture
Ways to start
business Notestakenfromsmall businessAssociation
Details- A well knownEntrepreneurhas tobe chosenand his
personal andprofessional life hastobe learnedbyusing
internet.The listof questionstobe askedhasto be prepared
basedon the learning.
qualities Videobasedlearning- followingthe dream&Lecture
12 Feasibilitystudies Lecture
Details:A familiarlow involvementproducthastobe chosen.
The studentsare made to make it an exportable producttoa
developednation.The possibilityof addingdimensionstothe
existingfamiliarproducttomake it exportable ismade todo.
15 BusinessPlan Lecture
16 Global competition Videobasedlearning- overcomingthe age & Lecture
functionnearIIMK issaidas example.How the local
entrepreneuris competinginaglobal competition?
Pre trainingwork Lecture
19 Small Scale Industry Lecture
Remedial Measures Lecture
22 Robinhood Case Study
24 EntrepreneursSystem Lecture
Starting your own business can be an exciting and rewarding experience. It can offer numerous
advantages such as being your own boss, setting your own schedule and making a living doing
something you enjoy. But, becoming a successful entrepreneur requires thorough planning, creativity
and hard work.
Consider whether you have the following characteristics and skills commonly associated with
1. Comfortable with taking risks: Being your own boss also means you’re the one making tough
decisions. Entrepreneurship involves uncertainty. Do you avoid uncertainty in life at all costs? If yes,
then entrepreneurship may not be the best fit for you. Do you enjoy the thrill of taking calculated
risks? Then read on.
2. Independent: Entrepreneurs have to make a lot of decisions on their own. If you find you can
trust your instincts — and you’re not afraid of rejection every now and then — you could be on your
way to being an entrepreneur.
3. Persuasive: You may have the greatest idea in the world, but if you cannot persuade
customers, employees and potential lenders or partners, you may find entrepreneurship to be
challenging. If you enjoy public speaking, engage new people with ease and find you make
compelling arguments grounded in facts, it’s likely you’re poised to make your idea succeed.
4. Able to negotiate: As a small business owner, you will need to negotiate everything from
leases to contract terms to rates. Polished negotiation skills will help you save money and keep your
business running smoothly.
5. Creative: Are you able to think of new ideas? Can you imagine new ways to solve problems?
Entrepreneurs must be able to think creatively. If you have insights on how to take advantage of new
opportunities, entrepreneurship may be a good fit.
6. Supported by others: Before you start a business, it’s important to have a strong support
system in place. You’ll be forced to make many important decisions, especially in the first months of
opening your business. If you do not have a support network of people to help you, consider finding
a business mentor. A business mentor is someone who is experienced, successful and willing to
provide advice and guidance. Read the Steps to Finding a Mentor article for help on finding and
working with a mentor.
Still think you have what it takes to be an entrepreneur and start a new business? Great! Now ask
yourself these 20 questions to help ensure you’ve thought about the right financial and business
20 Questions before Starting
So you’ve got what it takes to be an entrepreneur? Now, ask yourself these 20 questions to make
sure you’re thinking about the right key business decisions:
1. Why am I starting a business?
2. What kind of business do I want?
3. Who is my ideal customer?
4. What products or services will my business provide?
5. Am I prepared to spend the time and money needed to get my business started?
6. What differentiates my business idea and the products or services I will provide from others
in the market?
7. Where will my business be located?
8. How many employees will I need?
9. What types of suppliers do I need?
10. How much money do I need to get started?
11. Will I need to get a loan?
12. How soon will it take before my products or services are available?
13. How long do I have until I start making a profit?
14. Who is my competition?
15. How will I price my product compared to my competition?
16. How will I set up the legal structure of my business?
17. What taxes do I need to pay?
- World’s largest democracy with 1.2 billion people
- Stable political environment and responsive administrative set up
- Well established judiciary to enforce rule of law
- Land of abundant natural resources and diverse climatic conditions
- Rapid economic growth
- Poised to outpace China’s by 2017-18 and become the large economy with 9-10% growth
over the next 20-25 years (Morgan Stanley)
- Investor friendly policies and incentive based schemes
- Second most attractive Foreign Direct Investment (FDI) location in the world
- Healthy macro-economic fundamentals
- India’s economy will grow fivefold in the next 20 years (McKinsey)
- Cost competencies: low labor cost
- Total labor force of nearly 530 million
- Large pool of skilled manpower: strong knowledge base with significant English speaking
- Young country with a median age of 30 years by 2025: India’s economy will benefit from this
- The proportion of population in the working age group (15-59 years) is likely to increase from
appropriately 58% in 2001 to more than 64% by 2021
- Huge untapped market potential
- The urban population of India will double from the 2011 census figure of 290 m to
approximately 590 m by 2030 (McKinsey)
- Progressive simplification and rationalization of direct and indirect tax structures
- Reduction in import tariffs
Economic Reforms in India
India waited till July 1991 to integrate its economy with the world economy.
During the last years of the 1980’s and particularly in 1990-91, Indian economy entered an
unprecedented liquidity crisis. Instabilities in European economics and the Gulf war lid to India,
credit rating in international markets to fall considerably. Due to heavy outflow of the deposits of
NRI s from Indian banks, India was on the verge of default on external payment liabilities. The
situation called for drastic economic reforms and India adapted liberalization.
Salient Features of Economic Reforms
-Large scale privatization of former public sectors and direct foreign investment in all these sectors
formed the main features of the economic reforms of liberalization era.
-Except agriculture and plantations, all sectors are today open for foreign investments, with a cap up
to 100%which includes roads, ports, air ports, and telephone services and so on. Industrial licensing
was removed along with location restriction.
- Financial institutions saw more freedom with regards deciding the rate of interest to be charged
and fixing of interest rates or fixed deposits. The concept of PLR ((Prime Lending Rate) has been
introduced in bank borrowing. There is a free pricing of shares, and more powers are given to the
SEBI Banks can also approach capital markets for raising funds.
-Import restriction and the rates of customs tariffs have been reduced over the last few years. India
signed the WTO Agreement in 1994, and has accepted the commitment to liberalize its trade regime
under this agreement.
The terms of production as well as employment the modern industrial development of India was
partly compared with the economic development of other industries or more with India’s economic
needs. It did not compensate for the displacement of the indigenous handicrafts. From a period of
the number of 1901- 1951 the number of people it provided employment to fill from 10.3 million
in 1901 to 8 million in 1951 even though the population increased by nearly 40 percent. It had little
effect on the problems of poverty and back of livelihood.
The Indian Industrial development was concentrated only in a few regions and cities of the country
and large parts of the country remained underdeveloped.
An important social consequence of industrial development however was the birth and growth of
two new social classes in Indian society the Industrial capitalist class and the modern working class.
These two classes represented new technology a new system of economic organization new social
relations, new idea and a new outlook. They were not weighted down by the burden of old
tradition, customs and styles of life and most importantly possessed an all India outlook. They were
vitally interested in the industrial development of the country and to a large extent reshaped the
country’s future post independence.
MAKERS OF MODERN INDIA
1 Syed Ahamed Khan 1817- 1898 The Muslim Modernist
2 Jatirao Phule
( 1827 -
1890) The Agrarian Radical
3 Tarabai Shinde 1850-1910 The Subaltern Feminist
4 Rabindranath Tagore 1861-1941 Rooted Cosmopolitan
Gokahale 1866-1915 The Liberal Reformer
Karamchand Gandhi 1869-1948 The renewed Agendas
7 Mohamed Ali Jinah 1876-1948 The Muslim Separatist
8 C. Rajagopalachari 1878-1973 The Gandhian Liberal
9 E.V. Ramaswami 1879-1973 The Radical Reformer
10 Jawaharlal Nehru 1889- 1964 The multiple Agendas
11 Rammanoshar Lakia 1900-1969 The Hindu Supremacist
12 Verrier Elwin 1902-1964 The Defenderof the Tribals
Chattopadhyay 1903-1988 The Socialist Feminist
14 Jayaprakash Narayan 1907-1973 The Indegenous Socialist
15 Hamid Dalwari 1932- 1977 The last modernist
British policies and Attitude on Modern Industries
The modern industries had to develop without government help and often in operation to
British policy. British manufactures looked upon Indian textile and other industries as their rivals
and put pressure on the government of India to actively discourage industrial development in India
and enforce a policy of free trade upon their colony. The government invested little to ensure
growth of Indian industries and wherever forced to grant of Indian industries .They discriminated
against Indian owned industries. The Indian owned industries such as cement, Iron and steel and
glass were denied protection or given inadequate protection
On the other hand, foreign dominated industries such as the match industry were given the
protection they desired. Moreover, British imports were given special privileges under the system of
imperial preferences even thought Indians protested vehemently.
Commercialization of Agriculture
The commercialization of Indian agriculture spread from 1850-1947 and led to substantially
supporting progress of the country’s economy.
Commercialization came about through celebrate policy in the part of the British traders there was
building presence from British manufacturer industrialist and merchant to acquire more and more
of raw materials for the British industries . By offering a higher fact of market price , the peasants
were induced to substitute commercial crops for food crops as the farmer were more profitable
than the later. Consequently the peasants shifted to industrial crops and in some districts, the
movement for commercial agriculture became so strong that the peasants stated buying foodstuffs
from mandis for their domestic needs. This led to a fall in the production of food and consequently
devastating famines. Farmers of their intensity had occurred for the first time in the economic
history of India and are historically seen in the darkest period in the consciousness of the country.
Commercial agriculture was also, to some extent the result of the mounting demands of land
revenue by the state and excessive rent by the landlords from the peasantry.
The process of commercial agriculture necessitated by the Industrial Revolution was internalized by
the development of machinery in India, after 1850. Railways linked the interior of the county with
ports and harbors urban marketing centers and thus Indian agriculture began to produce for world
markets. Large quantities of wheat from Punjab, jute from Bengal and cotton from Bombay proceed
in for export to England.
The same railways which carries commercial from the various parts of the country brought back the
foreign machine -manufactured products to India Thus railways and link roads were instrumental
in intensifying commercial agriculture.
Commerce in India has an almost equal thrust on manufacture and service industries. India’s
economy includes a host of modern industries such as iron & steel, petroleum , automobiles ,
aeronautical , FMCG , IT. It also covers a multitude of services such as Tourism, BPO, IT software,
Agriculture and Handicrafts . A variety of factors define the nature and face of Indian economy.
It is the world’s 4th largest economy is terms of purchasing power purity after the US,
China and Japan.
It is the fastest growing economy among world’s democracies with an annual growth annual
growth rate of 9.2%.
It has the world’s 2nd most competent pool of senior managers.
- It has the world’s largest source of engineers.
- India is one of only three countries that make supercomputers / the other two are US and
India is one of the six countries that launch satellites.
- The Indian pharmaceutical industry is the world’s second largest, considering only the
volume of pills produced.
The Indian insurance industry is expected to reach US $ 60 billion in the next four years. This
means a phenomenal growth of 500 percent.
India exports US $6 billion worth of garments.
- India’s gems and jeweler sector contributes to about 15 percent of India’s merchandise
India is the largest diamond cutting and polishing centre in the world.
India is the second largest community of software developers, after the US.
India is the world’s largest producer of silk, and among the top five producers of sugar
cotton, tea, coffee, spices, rubber, silk , and fish.
100 of the Fortune 500 companies have R &D facilities in India.
1. VIKRAM AMBALAL SARABHAI
Father of the Indian space program Vikram Ambalal Sarabhai (V.A Sarabhai) was a creative scientist, a
forward thinking industrialist, an innovator, an educationist, connoisseur of arts, an entrepreneur of
social change, pioneering educator and more.
A science aficionado since childhood, he obtained his trips in natural science at Cambridge (UK) in
1940. He joined the Indian institute of science at Bangalore doing research in cosmic rays which he
completed as his PHD there at Cambridge.
One of vikram sarabhai’s greatest achievement was the establishment of the Indian apace research
organization (ISRO).He was strongly supported by Dr.Homi Jahangir Bhabha, the just rocket launching
station in Indiana Thumba near Thiruvananthapuram. Dr. Sarabhai was instrumental in the launch of
the satellite Instructional Television Experiment (ISITE) during July 1975 - July 1976, a result of which
the first Indian satellite, Aryabhata, was put in orbit in 1975 from a Russian Cosmo drome.
Sarabhai was appointed chairman, Atomic Energy commoner in May 1961 after the sudden death of
Homi Bhabha. He simultaneously handled re responsibility as Director and professor of cosmic Ray
physics and as chairman of the Indian National committee for space research programmer. He was
the president of the Physics section of the Indian science congress (1962) President of the General
conference of the International Atomic energy ( J A E A ) Venue (1970)Vice-President, Fourth UN
Conference in ‘Peaceful uses of Atomic Energy’ (1971)
He spearheaded developments of rockets and space technology which he aimed to make useful for a
wide range of social and economic development activities. Sarabhai also forget new territories in the
pharmaceutical industry on India by being the first implemented Electronic Data processing and
operation Research Techniques in the Pharmaceutical Industry and making the industry self reliant.
Sarabhai was a great institution builder and among his multifarious credits consist the achievement
of establishing the Indian institute of management (I I M), Ahmedabad, the Ahmedabad textile
Management (ATIRA), The physical Research laboratory (PRL), Ahmedabad and Vikram Sarabhai
space Centre, Thiruvananthapuram.
2. JEHANGIR RATANJI DADABHOY TATA
The man for air Indian (1904-1993)
J R D Tata was a pioneer aviator, one of the frontline business men of India and visionary for ahead of
In 1925, J.R.D Tata joined Tata and sons and in 1938 was elected chairman. For over half a century,
he guided the group to greater heights and newer ventures encompassing software, steel, power
generation, engineering and hotels, among others.
With immense interest in flying, he became Indians first plot and who formed the Tata Aviation
services in 1932. In 1948, he launched Air India International as India’s first international airline and
was appointed its chairman by the Indian government. He seven in aviators also earned him the title
of Honorary Air Commodore of Indian, the Tony Jannus Award in 1979, and the prestigious
Guggenheim medal for Aviator in 1988.
Alongside building an empire, he advocated and worked towards building approach encompassing
social change ,crusading for critical issues such as women’s education and spread of literacy. He
pioneered the establishment of Asia’s first cancer Hospital. The Tata Memorial Centre for Cancer
Research and Treatment, Bombay in 1941. He also founded the Tata Institute of Social Science, 1936
(TISS), The Tata Institute of Fundamental Research, 1945 (TIFR) and the National Center for
A peerless achiever, J.R.D Tata, was a recipient of the Bharat Ratna in 1992.He was also awarded the
Legion dehorner by the French Government in 1954 and the United Nations.
3. GHANSHYAM DAS BIRLA
Founder of the Birla Empire
G.D. Birla was an outstanding architect of India’s Industrial growth. The founding father of
the Birla Empire he also established the Federation of Indian chambers of Commerce and Industry
He migrated to Calcutta at the age of 16 and started a career as a jute broker along with his
brothers. It wasn’t long before his dent of hard work paid rich dividends and on 1919 he set –up
Birla Brothers Limited and thereafter a mill in Gwalior. He established a cotton mill in Sabzi Mandi,
Delhi followed by Keshoram Cotton mills and Birla Jute Mills around 1920. By 1939 Birla were India’s
13th largest managing agency firm.
Expansion was almost an unstoppable phenomenon with Gharshyam Das and in the decade
of the 30’s he set up sugar and paper mills, in the 40’s ventured into the automobiles, insurance and
air service industries. Post-Independence, he set upon aluminum plant ‘Hindalco’ near Mirzapur, and
the among decades continued to see the Birla Brothers among the topmost industrial homes of India.
4. ARDESHIR BLIRJORJI GODREJ
The lock master
In the year 1897 a young man of 29 Ardesheri Blirjorji Godrej (Ardesheri Godrej) set up a
small factory at Lalbaug ( Mumbai) manufacturing locks metaphorically , it symbolized firmly
locking this small busmen to a process, which eventually was to lead to the foundation in a
flourishing business and a household name – GODREJ.
Unwilling to trust the truth in a particular wise s lawyer in Zanzebar in 1894, he preferred to
give up the profession regardless of the consequences. Soon Ardeshir found his calling in
manufacturing. Deeply influenced by the nationalist Dadabhai Naoroji , he believed that the
struggle for freedom was both political and economic .
In the year 1897 Ardeshir plunged headlong into the production of ace quality locks soon
to be followed by manufacture of safer Around 1910, Ardeshir planned a trip to England , France
and Germany in order to study the lock and safe making efforts of his competitors including hubb.
His experimental nature led to the introduction of the first vegetable oil soap in the year 1918
that soon found patronage among Indian nationalist leaders. Later in his life he turned his attention
to farming and set up a ‘Godrej Farm’ near Nasik in Maharashtra as a colony for young unemployed
Parsis , who by devoting themselves to agriculture and allied industries including dairy farming
and poultry breeding would have a means of livelihood.
5. Dhirubhai Ambani
---------Creator of Equity Culture-----
Dhirubhai Ambani , one of India’s most enterprising entrepreneurs, established India’s
largest private sector company Reliance India limited, the first Indian company to feature in Forbes
Dhirubhai started his entrepreneurial career by selling “BHAJIAS” to pilgrims in Mount Girnar
over the weekends.
At the age of 16, after his matriculation Dhirubhai moved to Aden, Yemen where he worked
as a gas- station attendant, and a clerk in an oil company. He returned to India in 1958 with Rs.
50,000 and set up a textile trading company, which soon became India’s largest private sector
company, Reliance India Ltd.
Assisted by his two sons, Mukesh and Anil, Dhirubhai Ambani diversified his business into
core specialization in petro chemicals with additional interests in telecommunications , Information
Technology , energy , power , retail, textiles , infrastructure services , capital markets and loges tics.
Dhirubhai Ambani is credited with shaping India’s equity culture, attracting millions of retail
investors in a market till then dominated by financial insulations. With innovative instruments like
the convertible debentures, Reliance quickly becomes a favorite of the stock market in the 1980s. In
1992, Reliance became the first Indian company to raise money in global markets, It high credit-
taking in international markets limited only by India sovereign rating.
Dhirubhai Ambani was named the Entrepreneur of the 20th century of FICCI.
6. SHANTHANU LAXMANRAO KIRLOSKAR
The man behind the engineering industry
Shanthanu Laxmanrao Kirloskar(S.L Kirloskar) for short, ingenious businessman and a man of
unbending, principles successfully established a golden age for the Indian engineering industry.
His father Laxmanarao Kirloskar was the founding father of the Kirloskar Group, a venture that
started off with a small bicycle business and emerged as one of India’s flourishing business
enterprises. S.L Kirloskar completed his Bachelors of Science in Mechanical engineering from MIT,
Massachusetts in the US, being among the just batch of Indians to graduate from the reputed
Institute with expansive vision he created a business empire that enjoyed one of the highest growth
rates in Indian history. He skillfully steered the company from oil engines and electric motors to
machine tools and tractors to hotels and consultancy services. Soon, the humble Company that
began in 1988 in Belgaun as a tradi9ng term turned into a saga of 6300 crores. The Kirloskar Empire
today comprises eight group companies and is considered as the largest engineering conglomerate of
A businessman of keen tactical abilities and perspicacious understanding of business dynamics,
S.L Kirloskar drove the group into export. He is also credited with developing manufacture of diesel
engines indigenously as an import substitute in post independence India.
7. MOHAN SINGH OBEROI
The Icon of Hospitality
Widely regarded as the father of 20th century Indian hospitality industry, Mohan Singh Oberoi
(M.S. Oberoi) was the vision behind The Oberoi Group, the country’s first and best known
International hospitality companies, with 35 luxury hotels in India, Sri Lanka, Nepal, Egypt, Australia
M.S Oberoi started his career in 1922 in Hotel Cecil, Shimla as a clerk. From a diligent worker
he soon acquired his first hotel. In 1934, he acquired the Clark’s hotel from his mentor and soon
created a trajectory of acquisitions in Calcutta, Shimla , Delhi, Lahore, Murree, Rawalpindi and
Peshwar that established him as the first Indian to ran the largest and finest hotel chain.
In 1959, the Oberoi group became the first group to start flight chartering operations in India.
In 1905,M.S Oberoi opened the first modern five star International hotel in the country .The Oberoi
international in Delhi his self-professed strident commitment to quality, exemplar sense of aesthetics
and personal experience of the best in the world led 13 Oberoi hotels to become members of the
leading hotels of the world.
It was his foresight that led to the establishment of the Oberoi School of hotel management in
1966, the first such institution in the country to be recognized by the international Hotel Associates
A man of remarkable achievements, he was elected to the Rajya Sabha twice in 1962 and 1972
and to the LokSabha in 1968. He was a recipient of numerous prestigious national and international
accolades. The most prestigious of them are the admission to the “Hall of fames” by the American
society of Travel agents (ASTA) “Man of the word” by the International Hotel Associates (IHA) New
York, “Order and the Republic” –First Clan conferred by the president of Egypt. Honorary Doctorate
and business Administration by the International Management Centre, Buckingham UK, the PHD CC,
‘Millennium’ award in 2000 and the Padma Bhushan’ award in 2001.
8. JAMNALAL BAJAJ
Founder of Bajaj group
Jamnalal Bajaj , founder of the Bajaj group, one of the oldest Indian Conglomerates was an
industrialist, a philanthropist and Indian independence fighter that India will always be proud of.
A healthy experience of trading in commodities under his foster father led Jamnalal to
successfully establish the Bajaj Group of industries in 1926.
Although, this would always be the biggest achievement Jamnalal life, beliefs and personal was
defined by his strong national consumers that found a voice through his deep involvement with the
Indian movement of Independence.
His political affinity and nationalism was defined by the sense of social responsibility which he
fulfilled by continuously stirring for the development of rural industries and promoting. The cause of
Harijan upliftment. He dug wells in his fields for their use and hut temple to promote their
assimilation into men stream among other relatives.
A socialist, rationalist and Industrialist leader, Jamnalal Bajaj has several institutions in India
named after him, including the prestigious Jamnalal Bajaj Institute of Management studies. He spent
his last days attending to castle according to Gandhiji’s advice but continued to impact his
environment. He continued to study new methods of cattle-rearing even organized. All India Goseva
Conference at Wardha inventing experts and delegates from all over the country.
9. THIRUKURUNGADI VENKA GARUSWAMY SUNDARAM IYENGAR
Paved the way for the TVS Group
Thirukurungadi Venka Garaswamy Sundaam Iyengar (T.V.Sundaram Iyengar) spearheaded the
foundation of the automobile transport industry in South India. It is through the visionary his service
he started in Madurai in 1912, that he paved the way for the genius of the T.V.S group.
After dabbling with Jobs in Law terms, Indian railways and a bank, he started the first ever
rural bus service in Madurai. This bus service led to the establishing of T.V Sundaram Iyengar and
sons Limited in 1923.
A man with a never-say-die attitude Sundaram Iyengar relentlessly pursued innovation and
powered every initiative with the sheer dust of perseverance and hard determination.
During the World War II, when Madras presidency met with petrol scarcely, Sundaram
Iyengar designed and produced the TVS Gas plant. He also established a factory for rubber
retreading, and two other concerns. Sundaram Motors Ltd., and the Madras Auto Services Ltd., the
largest distributors for general motors in the 1950s. In 1954, he floated Sundaram Finance, a financial
firm to facilitate finance of buses and trucks. TVS group is currently the largest automobile electronic,
finance and in IT solutions and services.
The little bus service he started has metaphase into a network of buses and truck under
Southern Roadway and the Group he captained has expanded manifold, becoming one of the most
important chapter of Indian Industry.
10. Coimbatore Krishnarao Prahalad
( 1941- 2010)
Prahalad’s ground breaking article ‘The end of corporate Imperialism’ won the 1998 McKinsey
prize at the year’s best article. It paved the way for launching a global movement towards private
sector solution for global poverty. Hindustan lever and Godrej came out with ultra small pouch of
everything from shampoo to gutka to oil to paste. Subsequently, retail revolution sparked.
His thought accelerated the process of inclusive growth. He always advocated that we have
to factor the pricing as an exchange of value than the cost of manufacturing.
He is famous as the father of the concepts of core competency and BOP - Bottom of the
Indeed his 2004 book ‘The fortune at the balloon of the Pyramid. Eradicating Poverty through
profits, became New York Times bestseller and catapulted him to a rack star among management
thinker although he was already a strong business guru
In 2009, he was conferred Padma Bhushan ‘third in the hierarchy of civilian award’ by the
Government of India.
The late C.K. Prahalad was more than an academician; he was one of the foremost business thinkers
of our time. He was the Paul and Ruth Mc Gacken distinguished University Professor of corporate
strategy at the Ross School of Business, where he taught for more than three decades.
He was elected as the most influential living management thinker in 2007 and 2009 by THINKER 50,
compiled by the Times of London and Suntop media. During his long career, he wrote 5 seminal
Book on strategy.
His 1987 book, ‘The Multinational Mission’ (co authored with Yves Doz) set the
framework for understanding global business. His book with Gary Hamel, ‘Competing for the future’
was widely accepted as the best busmen book of 1994. First introduced the idea of ‘core
competencies’. He coauthored (with Venkat Ramaswamy) ‘The Future of competition’ in 2004.
Business week described it as a book ‘full of disruptive ideas’. Business week and strategy voted it as
one of the best business book of the year.
Startinga businessinvolvesplanning,makingkeyfinancial decisionsandcompletingaseriesof legal activities.
These 10 easy steps can help you plan, prepare and manage your business. Click on the links to learn more.
Step 1: Write a Business Plan
Use these toolsandresourcestocreate a businessplan.Thiswrittenguidewillhelpyoumapout how you will
start and run your business successfully.
Step 2: Get Business Assistance and Training
Take advantage of free training and counseling services, from preparing a business plan and securing
financing, to expanding or relocating a business.
Step 3: Choose a Business Location
Get advice on how to select a customer-friendly location and comply with zoning laws.
Step 4: Finance Your Business
Find government backed loans, venture capital and research grants to help you get started.
Step 5: Determine the Legal Structure of Your Business
Decide whichformof ownership is best for you: sole proprietorship, partnership, Limited Liability Company
(LLC), corporation, S corporation, nonprofit or cooperative.
Step 6: Register a Business Name ("Doing Business As")
Register your business name with your state government.
Learn which tax identification number you'll need to obtain from the IRS and your state revenue agency.
Step 7: Register for State and Local Taxes
Register with your state to obtain a tax identification number, workers' compensation, unemployment and
Step 8: Obtain Business Licenses and Permits
Get a list of federal, state and local licenses and permits required for your business.
Step 9: Understand Employer Responsibilities
Learn the legal steps you need to take to hire employees.
To run a successful business, you need to learn about your customers, your competitors and your
industry. Market research is the process of analyzing data to help you understand which products
and services are in demand, and how to be competitive. Market research can also provide valuable
insight to help you:
• Reduce business risks
• Spot current and upcoming problems in your industry
• Identify sales opportunities
How to Conduct Market Research
Before you start your business, understand the basics of market research by following these steps:
1. Identify Official Government Sources of Market and Industry Data
The government offers a wealth of data and information about businesses, industries and economic
conditions that can aid in conducting market research. These sources provide valuable information
about your customers and competitors:
• Economic Indicators
• Employment Statistics
• Income and Earnings
2. Identify Additional Sources of Analysis
Trade groups, business magazines, academic institutions and other third parties gather and analyze
research data about business trends. Use Internet and database searches to find information related
to your location and industry.
3. Understand the International Marketplace
Today’s economy is a globalized marketplace, so it’s important to understand the international
factors that influence your business. These resources will help you to research potential international
markets for your products or services:
1 Andaman & Nicobar
Tourism, Handicraft, high value added agro products, fisheries, coir, hydro-carbon energy, shipping sectors
including trans-shipment ports and service industry
2 Andhra Pradesh
Biotechnology, tourism, food and agro based industries and information technology
3 Arunachal Pradesh
Art and craft industries, tourism and educational services
IT, tourism, agro-horticulture & food processing sector, bamboo industries and bio tecchnology sector
Agro-based industries, sericulture, chemical industry, tourism, biotechnology, pharmaceutical, etc
Processing of medical, aromatic and dye plants, Automobile, auto components, spares and cycle industries,
Manufacturing of plant, machinery & engineering spares, pharmaceuticals, etc.
Computer software, IT enabled services, electronics and high tech industriesand small scale industry
Pharmaceuticals, drugs and biotech industries, food processing and agro based industries, IT and ITES, eco-
tourism/heritage tourism/adventuretourism/event tourism/ medical, tourism and entertainment industry
Agro-basedandfoodprocessingindustry,chemical and and allied industry, Information technology, mineral
based and allied industries, port related activities and infrastructure and textile industry
Agro-based and food processing industry, electronics and information & communication technology,
automotive components, handloom, hosiery, textile and garments manufacturing, export-oriented units,
footwear, leather garments and accessories.
11 Himachal Pradesh
Units based directly on horticulture produce, mineral water bottling, automobile manufacturing units, cold
storage units, electronic units, floriculture, handicrafts, precision industries, etc
12 Jammu and Kashmir
Food processing, agro-based industries, floriculture, information technology, sports goods industry, etc
Miningand mineral basedindustry,agrobasedindustries,sericulture,engineering,autocomponents,tourism,
ceramics, sports goods, etc.
Informatics, computer software, IT enabled services, telecom, auto and auto components, food processing,
floriculture, biotechnology, tourism, infrastructure projects, etc.
Mineral and Claybasedproducts,Agriculture andHorticulture Produce, Traditional Industries, Tourism, Auto
Components, Marine Products and Agro Processing industries
16 Madhya Pradesh
Auto-industry, biotechnology, floriculture, food processing, textiles and leather
Agro-basedindustries, handicraft industries, sericulture, tourism, telecommunications, petrochemicals and
Mineralsbasedindustries,Horticulture andagrobasedindustry,power generation, tourism, bio-technology-
based units, electronics and information technology and tissue culture and orchid units
Bamboo and timber based industries, food processing, agro-horticulture sector, mines and minerals,
handloom handicrafts, tourism, etc
Food processing industry, agro based industry, tourism, mineral based industry, pharmaceuticals, etc
Mineralsandmineral basedindustries,agroandfoodprocessingindustries,information technology, tourism,
biotech, pharmaceuticals, handicrafts, handlooms, chemicals and fertilizers, etc
Information technology and software development, electronics agro processing, textiles, leather products,
light engineering goods, etc
Agriculture, dairy and poultry products, meat processing, leather industry, sports, goods, textil es, light
engineering goods, etc.
IT and ITES, biotechnology, agro based industries, power sector, education, urban infrastructure, tourism,
gems and jeweler, etc
Eco-tourism, handicrafts and handlooms, floriculture, biotechnology, etc
27 Tamil Nadu
Engineering,automobiles and components, software and ITES, biotechnology, healthcare, pharmaceuticals,
tourism, textiles, etc
Natural gas, food processing, rubber, tea, handicraft, bamboo, handloom, tourism, information technology,
29 Uttar Pradesh
Power, food processing, agro based industries, animal husbandry, engineering, horticulture, etc
Hydropower, floriculture, horticulture, agro-based and food processing industries, information ana
communication technology, etc
31 West Bengal
Agri-business, tourism, information technology, metals, petrochemicals, leather, food processing, etc
S.INo. CEO Company
1 AbbeyKGeorge CameraScan
2 AbeyMon George BloossomInnersPrivate Limited
3 AbhayKumarP K Marketingand Consulnats(P) Ltd.
4 AbyElias AlfabMarketingandSalesPvtLtd.
5 K M AhamedIqbal oriental metalsIndiaPvt.Ltd
6 Prof.(Ar) B R Ajit AjitAssociatesArchitectural
7 Alex K Babu Hedge Equities
8 Alex Kottaram SpectraSalesCorporation
9 Dr. K G Alexander Baby memorial hospiralLtd.
10 AlexanderJoseph ConfidentGroup
11 Dr. AlokSjeel IAS KeralaState PlanningBoard
12 V Amarnath AswathyGroupof Companies
13 Dr. K AmpadyIIS keralastate coastal area developmentcorporationltd
14 Dr. M S Anaz Manara BioPharma
15 Anil KumarS KeralaTourismInfrastrure Ltd
16 AnilaNikhil Future Garments
17 Anil KumarK P HindustanHotelsandResorts
18 AnoobEbrahim PeriyarPolymersPrivateLimited
19 AntoKottackal Kottackal AgroFoods
20 AntonyChacko KeralaState Road TransportCorporation
21 AntonyKurianNjavallil Njavalil Latex Pvt.Ltd
22 M V Antony Kunnel
23 AnupJoachimT Joachim& JansonIP Management
24 Dr. T P Ashraf KeralaSocial SecurityMission
25 M A Asharf Zahra PavingBlocks
26 K M Babu MVM AyurvedicResearchLab
27 S Balachandran KeralaState Co-operativeBankLtd
28 T BalakrishnanIAS INKEL
29 K R Balan K.R Bakes
30 R G Balasubramaniam Jayaraj Pipe Traders
31 Dr. M BeenaIAS KeralaStaCorporationLtdte Industrial Development
32 BeenaKannan Seemati
33 N Bhuvanendran Hedge Equities
34 BibuPunnooran MedivisionGroupof DiagnosticCentres
35 BijuuKarnan K K R Group of Companies
36 BinuJohnEaso Imperial EngineeringCompany
37 BinuKadavy KadavySystemsandSolutions
38 BinuPhilipose SevanaMedineeds
39 C A Salim Kodai ResortHotel & Tea ValleyResort
40 ChristoGeorge Kattukaran HykonIndia(p) Ltd
41 CibyChacko Cargomar Pvt.Ltd
42 Cinup Thomas InterCADSystemsPvt.Ltd
43 Cyriac Davies KITCOLtd
44 DavisM V GreenMethodEngineering
45 DeepaD NairIFS KeralaState FilmDevelopmentCorporationLtd.
46 DeepakSathyapalan Beaumonde the fern
47 DeepakShetty Jai Narayana ShippingCo.
48 V G DevadasNamboodiripad NargarjunaAyurvedicGroup
49 Narendranath Dharmaraj HarrisonsMalayalamLimited
50 DileepJose AnnaProperties
51 DivakarPrabhu IMC
52 EldhoThomas LeelaElectricPowerServicesPvt.Ltd
53 Dr. Debi Varghese KeralaMinerals& MetalsLtd
54 P M FrancisIAS Directorate of Industries&Commerce
55 Gautham R Nair AmruthaElectricals
56 GeemonKorath Kancor IngredientsLimited
57 N P George PavizhamHealthierDietPvt.Ltd
58 George Anotny UAE Exchange & Financial ServicesLtd
59 George Mathew Team Sustain
60 George Oommen AppoloTyresLtd
61 George Paul Synthite IndustriesPvt.Ltd
62 George Peter GeorgianHolidays
63 George Scaria H2O Care
64 GirishDev GeofinComtrade Ltd
65 GokulamGopalan Sree GokulamChit& Finance Co.Pvt.Ltd
66 HamzakuttyC Hycko TradersPvt.Ltd
67 HintasHabeeb HycountGroup of Industries
68 Hinsaf Habeeb HycountGroup of Industries
69 HrishikeshNair Infopark
70 IfzanHaseeb WellworthGroup
71 ImanSalih DivaniyaFurnishings
72 Jacob George PadanilathuSanitaryCentre Pvt.Ltd
73 A T JamesIAS Supplyco
74 P S Jayan CarborundumUniversal Limited
75 Dr. S Jeevan SamudraShipyard(p) Ltd
76 V N Jithendran Directorate of social justice
77 K C Job SangeethaBag
78 Joby V Chungath JobysMall
79 M P John Meat Productsof IndiaAssurance Co.Ltd
80 JohnPhilipP The New indiaAssurance Co.Ltd
81 JohnsonFrancis AttokaranFinancial services
82 N T Johnson Glory& Co.
83 JohnsonVarghese Keerthi AgroMillsPvt.Ltd
84 JojuChalissery Trichur UmbrellaMart
85 Dr. Jose James KeralaLivestockDevelopmentBoardLtd
86 K O Jose Kelakath IndiaTech Constructions
87 Jose Ukken UkkensGroup
88 JosekuttyXavier KLM Group
89 K S Joseph Festel Tanks Pvt.Ltd
90 T C Joseph DolphinRubberIndustries
91 A C Joseph AC CityBuildersandDevelopers(p) Ltd
92 JosephD Alappat E PowerIndustries
93 JosephKJ Grand Hotel
94 P D Joseph PioneerPersonalizedHolidays
95 K M Hamza Marvel Aqua Systems
96 K MohammedY Safirulla KeralaState InformationTechnologyMission
97 K N Shastry New AlliedToursandTravels
98 K S Anas KeralaNonResidentKeralitesWelfareBoard
99 K S Mani AtlasMachine Tools
100 Dr. K A Kammappa New AlmaHospital
101 R S Kannan NorkaRoots
102 KettyCherian AadhoccSoftware TechnologiesPvtLtd
103 V G Kishore Kumar Matsyafed
104 V G Koshy Flax AutomationPrivate Limited
105 KrishnakumarG Gudwill &Goodwill
106 P S Kuriachan Elba Groupof Companies
107 P H KurianIAS Industries&IT,Govt. of Kerala
108 LekhBalachandran Resi TechElectricals
109 LouisUkkenJohn Duke Soft
110 K Madhusoodanan Travancore TitaniumProductsLtd
111 Manoj P George ParappattuTradingCompany
112 ManojkumarP EmpowerTechnologies
113 Mansoor Ali Trichur Surgicals
114 V G Mathew SouthIndianBank
115 MathewKuruvithadam KuruvithadamGroup
116 N T Mathew Wilson Glory& Co.
117 T Meharkhan ChennalloorFashionHomes
118 K J MohammedShameer Bava Metals
119 MohammedAdattil Classy Furnitures
120 A P M MohammedHanish Roads & BridgesDevelopmentCorporationof KeralaLtd
121 M A Mohammed OberonEdifices&EstatesPvt.Ltd
122 MohammedRafeekPA Ceemax RubberFactory
123 MohammedZakir Kap IndiaProjects&ConstructionsPvt.Ltd
124 Mohan Zacharia Mathews New BharathTyres IndiaPvt.Ltd
125 K S Muhammed New GloryOrthopaedics
126 K C MujeebuRahaman Ghazal Builders&Developers
127 Dr. G L Muraleedhara OverseasDevelopment&EmployementPromotionConsultantsLtd
128 Musammil PP Jogger( Mr WalkerFootCare)
129 G N Nair KeralaState CoirCorporationLtd
130 N S Namboodiri AssociatedRubberChemicalsPvt.Ltd
131 Natarajan(Raju) Top inTown
132 Nirej V Paul Akhil Securities
133 NishadN P NucleusPremium PropertiesPvt.Ltd
134 NizzyMathew MuthoottuMini
135 K Padmakumar Malabar CementsLtd
136 Dr. P Vasudhevan VasuntharaSarovarPremier
137 M C Paul KSE Ltd
138 Paul Thachil Rapol SaniplasrPvt.Ltd
139 PeterChalissery Trichur UmbrellaMart
140 PhilipGeorge Global Tyres
141 Prince Abhraham SouthernRock& Aggregate MiningCompany
142 Prince George Doha Brokerage & Financial ServicesLtd
143 PriyaA S Dream FlowerHousingProjectsPvt.Ltd
144 Dr. QamarunnisaAnwar KeralaState Social Welfare Board
145 Raffi Mather AstenRealtorsPvt.Ltd
146 RageshG R Muthoot SecuritiesLimited
147 Raghu Jairam ChakiatAgencies(p) Ltd
148 Rahul R IRS KeralaAcademyforskillsExcellence
149 V Rajagopal KeralaBureauof Industrial Promotion
150 Rajeev L KeralaUrban & Rural DevelopmentFinanceCorporationLtd
151 Dr. V Rajeevalochanan Star HealthKeralaState & AlliedInsurance
152 K K Rajendran keralaState Maritime DevelopmentCorporationLtd
153 RajendranV Capstocks& Securities(India) Pvt.Ltd
154 RamakrishnanT B (Ramki) SharewealthSecuritiesLtd
155 B Ramani Centre forDevelopmentof advancedComputing(C- DAC)
156 T Ramesh(Baby) AyyappaAgencies
157 M K Ranjith WestShipLogisticsPvt.Ltd
158 Dr. Raveendranath KeralaLand Development CorporationLtd
159 Ravi Shankar Prime MeridianInfrastructure Pvt.Ltd
160 M A Rafeeq UnitedRealtors
161 Reghunath Taj Marbles
162 RemaRavindraMenon Gandhi Smaraka Grama SevaKendram( GSGSK)
163 RiazAhamed ABADHotels& Resorts
164 RiyazU C SpicelandHolidays
165 Dr. RoshanBijlee KN KeralaState HandicappedPersonsWelfare CorporationLtd
166 C P Sabu Ceepee Houseboats
167 SachindranathPS VajraRubberProducts(p) Ltd
168 Dr. A N SafeenaIAS CochinSpecial Economiczone
169 Sainul AbdeenShah Mode MediaCommunicationsPvt.Ltd
170 SajeevPP Hi- Fi Housekeeping(p) Ltd
171 Dr. Saji Basheer KeralaState Industrial EnterprisesLtd
172 Saji Kurian The Travel Company
173 SajithKelamangalam KelamangalamGroupof Concerns
174 Sajjiv KMenon NittaGelatinIndiaLimited
175 SajoJacob MelonwoodHomesPvt.Ltd
176 R A Salim SalimAssociatesBuilders&Developers
177 Sam P George ParappattuTradingCompany
178 SasidharanP OdyssiaGroup
179 Fr. SebastianNazhiyampara PeoplesDiary DevelopmentProject(PDDP) central society
180 Sejoe Jose Marvel Group
181 Shai Thomas BlossomInnersPrivate Limited
182 ShajuKulangara ShajuKulangaraFurniture &Interiores
183 Shalini Narendran DezikaTraveller
184 SheenaSusanVarghese PlantrichAgri TechPvt.Ltd
185 P I SheikPareethIAS Departmentof Tourism, KERALA
186 ShibuJobC Archana Motors Pvt.Ltd
187 ShivadasB Menon SterlingGroupof Companies
188 ShyamSundarAgarwal PremiumFerroAlloysLimited
189 M SivasankarIAS KeralaState ElectricityBoard
190 Fr. SleebaKattumangattuCor-Episcopa Royal OmaniaTours & Travels
191 SonyMathew S M ColorHouse
192 Soudha DezikaTraveller
193 Dr. B G Sreedevi National TransportationPlanningResearchCentre
194 SreejithNaredran MagnamindVentruesPvt.Ltd
195 SrikumarB RealgardPowerSystemPvt.LTd
196 C K Stephen KevinjoPharmaceuticalsPvt.Ltd
197 K SubairKhan goodwinJewellers
198 SudheerKumarA M keralastate rural women'selectronics
199 P B Sugathakumar goodwinJewellers
200 Sunil Kumar AssetHomesPvt.Ltd
201 Sunil KumarV goodwinJewellers
202 Dr. P T MSunish keralastate women'sdevelopmentcorporationLtd
203 P P Sunny SunnyDiamondsPvt.Ltd
204 SunnyJoseph GreenValleyOils
205 SunnyThomas Edimannickal Jewellery&Opticals
206 A S SureshBabu VizhinjamInternational SeaportLimited(VISL)
207 Dr. M SureshKumar KeralaState Horticulture ProductsDevelopmentCorporationLtd
208 SureshNair SEEDAC college of Artsandscience
209 SureshS Bhavani Jewels
210 SushamaSrikandath AVTMcCormick IngredientsPvt.Ltd
211 Sushil V Antony Wallmaaax Paints
212 SwitenGeorge Coco Houseboats
213 TennyJose TennyJose andAssociatedLtd
214 Dr. K V Thomas CampionSchool
215 ThomasJ Poonolil ElphphathaSpeechandHearingCentre
216 M V Thomas NIFE
217 ThomasMuthoot Muthoot PappachanGroupof Companies
218 TinkuBiswal IAS KeralaRural Water Supply& SanitationAgency
219 Tomy C Vadayil Toms Pipe PvtLtd
220 P UnnikrishnanNair Speed&Safe CourierServciesPvtLtd
221 Dr. Usha Devi Balalkrishnan KeralaTransportDevelopmentFinance CorporationLtd
222 K S Usman Lens& FramesOpticians
223 V Revindran Age Group of Companies
224 VenkitramanAnand Aspinwall andCompanyLimited
225 VenuAnirudhan KripaBone industries
226 VivinVarghese Flowtech
227 Dr. XavierC Moolayil Beta Healthcare ProductsPvt.Ltd
228 K V ZakirHussain Swadeshi Groupof Companies