The document provides tips on creating an online personal brand through social media and developing an online presence. It discusses establishing profiles on key social media platforms like LinkedIn, Facebook, and Instagram. It emphasizes using these profiles to curate an image and tell one's professional story. The document also recommends developing an online portfolio or e-portfolio to showcase work and accomplishments. Rider University alumni provide additional feedback, emphasizing the importance of keeping profiles up to date and using connections to find job opportunities.
2. Who is this guy?
Associate Professor of Public Relations
Director of Rider University’s Department of
Communication and Journalism Internship Program
Areas of expertise: Public Relations, Social Media,
Sports Media
https://www.linkedin.com/in/aaronmoore
3. Getting started
How many people are on/active with the first wave of
social media?
Facebook
Twitter
LinkedIn
How many people are on/active with the next wave of
social media?
Instagram
Tumblr
Vine
4. Expectations of social media
usage
Don’t look at social media as anything different than
“Communication”
Consumers expect businesses, products and service providers to
have social media presence
Expectation that whoever you meet, you can look at “their life” via a
multitude of social media platforms
Every job you apply for, someone is investigating your online
presence
5. Branding and Image Crafting
Two key components for branding
Recognition
Differentiation
Image Crafting
Using social media to tell your own story
Nothing new, fundamentals of public relations
First step in creating online personal brand --- How do you want
[others] to see you?
Expertise
Skill set
Experience
Language skills
Humor
6. Developing your LinkedIn
profile: First Steps
Separate Church and State
This is your resume
Headline – No more than 150 words
Focus on Summary and Experience sections – key points
(1,000 word max)
Include links to your work, social media
The demise of the cover letter
Skills, Recommendations and Endorsements
7. Generating interest in your
LinkedIn profile
Create your profile
Stay congruent with other social media platforms
Image Crafting – how do you want others to “see” you
LinkedIn account on Email signature, social media profiles
Personalize Connection & Recommendation requests
Stay Linked and In touch with contacts
Keep it professional at all times
Use Facebook to go down memory lane with your Junior Prom date
Not the platform to show pics of your lunch
Respond in timely manner to any messages
Keep your Contact List open to Connections
Connect your Connections
Join Discussion Groups
10. What to avoid on LinkedIn
The Hard Sell
Over posting (20 posts a month is a threshold)
Negativity in posts and in discussions
Not completing entire profile (limits you in searches)
Grovel for Likes or Followers on other social media
platforms
“I see you viewed my profile…” messages
12. Developing LinkedIn profile:
One step further
Stay active and keep contact info current
Network, connect with people in targeted businesses/jobs
Post relevant articles, stay in the “public eye”
Create compelling content
Infographics, Memes, etc. that can be shared
What can you do to help others ?
Connect to your blog
Import RSS feed
Create Events/Meetups
http://www.meetup.com/
13. Best times and days to post on
LinkedIn
Time
Best: Lunch time, early morning (7:00-8:30 a.m.), early
evening (5:00-6:00 p.m.)
Worst: Late night, over night, during conventional
business hours (outside of midday)
Day
Best: Midweek (Tuesday to Thursday)
Worst: Fridays and Weekends
Track your busy times – When are connections
posting comments or responding back to you?
14. Rider University alumni
providing feedback about
LinkedIn
Alisha Miranda
Keep your LinkedIn as robust as possible, and give it
a refresh 1x a quarter. I like to incorporate as much
portfolio material as possible to show the wide range
of work I've completed every year. A good way to think
of your LinkedIn profile is to treat it like a search
engine, so use content that will grab attention from
recruiters and hiring managers. It worked for me!
15. Rider University alumni
providing Feedback about
LinkedIn
Kevin Lawton
I got my current job through Linkedin. Stay diligent in the
follow up and try to connect with recruiters from that
company through messaging after application and make
them a Linkedin connection for future opportunities. Also,
important to look at the company’s careers’ page outside of
Linkedin as sometimes the postings differ. I also tried to find
some of the people I would be working with to see if their
page could give me any further insight into the
job/department.
16. Rider University alumni
providing feedback about
LinkedIn
Kimberly Quevedo
I keep my profile up to date and include as many
portfolio pieces as possible and, because of this, was
contacted by employers looking for candidates. It also
helped when I applied for jobs and used my Linkedin
profile as a learn-more tool — a recruiter that would
have passed up my resume saw my extended
information here and contacted me for an interview.
17. Rider University alumni
providing feedback about
LinkedIn
Adam D’Aleo
When you start looking for a new job, reach out to your connections via
direct message alerting them that you are on the hunt. On this same
note, be sure to stay in touch with connections randomly from time to
time (like right now :) ) to keep relationships alive for the times when
you're in need of a favor.
- Before and after an interview use LinkedIn to connect with anyone you
met at the company. Don't resist looking at their profiles more than once
in fear that they will see that you're looking. Notifications that you've
looked at someone’s profile can be flattering to them and continue to
raise awareness of your name as a candidate. *Personally, I think
LinkedIn is all about swallowing your pride and putting yourself out
there.
18. Rider University alumni
providing feedback about
LinkedIn
LinkedIn Sales Navigator is definitely worth the $50
per month. People actually respond to messages!
21. What is an E-Portfolio
Any online platform that allows a person to display
his/her work
Examples include website, blog or online resume
Academic E-portfolios contain academic work and
progress
22. Creating E-Portfolios
Select a platform
Pathbrite, YouTube, Blogger, Instagram, Weebly,
WordPress, Tumblr
Identify purpose and audience for E-portfolio
E-portfolio uses
Art/Design
Video
Writing
Teaching/Education
Sales
Professional accomplishments
23. What to include in an E-
Portfolio
Summary of career goals
Professional mission statement
Traditional resumes
Lists of skills and marketable qualities
Work experience
Letters of recommendation and references
24. Fine Tuning your E-Portfolio
Create different sections/links for subject areas such
as experience, education, relevant work, contact
information, references
Avoid loud, bright colors and obscure fonts
If it’s a creative e-portfolio then make it creative
Use pictures but limit them and not personal ones
Remember Image Crafting
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