Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Photo by HALDANE MARTIN - Creative Commons Attribution License https://www.flickr.com/photos/52634191@N08 Created with Hai...
Photo by kirberich - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/22726536@...
Photo by owaief89 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/94306693@N00 Created ...
Photo by Another Pint Please... - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/pho...
Photo by Alex Slyadnev | Author of the Food & Chef - Creative Commons Attribution-NonCommercial-ShareAlike License https:/...
Photo by NASA's Marshall Space Flight Center - Creative Commons Attribution-NonCommercial License https://www.flickr.com/p...
Photo by Sergey Melkonov - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/830...
Photo by clickykbd - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/377186779...
Photo by freeparking :-| - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/99051133@N00 C...
Photo by Thompson Rivers - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/439...
Photo by VinceHuang - Creative Commons Attribution License https://www.flickr.com/photos/43408627@N00 Created with Haiku D...
http://rickzambrano.com/2015/03/04/why-restaurant-chains-need-
innovation-and-the-tenth-man-2/
Photo by RustyClark (hottnfunkyradio.com) - Creative Commons Attribution License https://www.flickr.com/photos/23206546@N0...
Photo by spinster cardigan - Creative Commons Attribution License https://www.flickr.com/photos/84906483@N08 Created with ...
Why restaurant innovation needs the tenth man | Rick Zambrano
Nächste SlideShare
Wird geladen in …5
×

Why restaurant innovation needs the tenth man | Rick Zambrano

In the zombie movie “World War Z” (2013), a scene in Jerusalem alludes to this anti-groupthink doctrine called the tenth man, or devil’s advocate (red team), set up by Israelis after the Yom Kippur War in 1973. Although a huge, seemingly impenetrable wall built as a result of this leadership doctrine wasn’t enough to save Jerusalem in the movie (as it turns out, Israelis enjoy singing loudly too, which attracts zombies and seals their fate), the tenth man may be just what many chains need.

Chain restaurants should consider this tenth man philosophy seriously. Working in businesses closely related to the restaurant industry for nearly 15 years, I understand the temptation to do things the way they’ve always been done and the extent of the ego of many restaurant execs, head chefs and restaurant owners.

Rather than followers or trendsetters, chains should strive to be pacesetters first. The former implies longevity and a true leadership position in its category and segment. The former also translates into sustained profits. Adopt the tenth man philosophy or become a zombie. If the internal structure and resources aren’t there, then create them or outsource to someone. There are many professionals that can help, including me.

  • Als Erste(r) kommentieren

Why restaurant innovation needs the tenth man | Rick Zambrano

  1. 1. Photo by HALDANE MARTIN - Creative Commons Attribution License https://www.flickr.com/photos/52634191@N08 Created with Haiku Deck
  2. 2. Photo by kirberich - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/22726536@N05 Created with Haiku Deck
  3. 3. Photo by owaief89 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/94306693@N00 Created with Haiku Deck
  4. 4. Photo by Another Pint Please... - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/53484449@N00 Created with Haiku Deck
  5. 5. Photo by Alex Slyadnev | Author of the Food & Chef - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/15165336@N02Created with Haiku Deck
  6. 6. Photo by NASA's Marshall Space Flight Center - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/28634332@N05 Created with Haiku Deck
  7. 7. Photo by Sergey Melkonov - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/83008369@N00 Created with Haiku Deck
  8. 8. Photo by clickykbd - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/37718677955@N01 Created with Haiku Deck
  9. 9. Photo by freeparking :-| - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/99051133@N00 Created with Haiku Deck
  10. 10. Photo by Thompson Rivers - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/43912780@N04 Created with Haiku Deck
  11. 11. Photo by VinceHuang - Creative Commons Attribution License https://www.flickr.com/photos/43408627@N00 Created with Haiku Deck
  12. 12. http://rickzambrano.com/2015/03/04/why-restaurant-chains-need- innovation-and-the-tenth-man-2/
  13. 13. Photo by RustyClark (hottnfunkyradio.com) - Creative Commons Attribution License https://www.flickr.com/photos/23206546@N04 Created with Haiku Deck
  14. 14. Photo by spinster cardigan - Creative Commons Attribution License https://www.flickr.com/photos/84906483@N08 Created with Haiku Deck

×