Richard Snyder is an experienced automotive supply executive with 30 years of experience growing sales and profits. He has a proven track record of [1] creating aligned strategies and business plans to increase profitable sales, [2] optimizing work environments through clear communication, and [3] solving problems using a root cause approach to improve systems. His background includes general management, sales and marketing, business management, and product development roles within both Japanese and German companies.

1. Richard H. Snyder
Bingham Farms, MI - 248.705.6888 - ricksnyder531@yahoo.com - www.linkedin.com/in/ricksnyder
Customer driven, 30-years experienced, high performing executive with expertise in developing
aligned strategies, business plans and systems to grow profitable sales.
As an accomplished automotive supply executive within both Japanese and German global
companies, I have created sustainable systems that have increased sales and profit while
reducing complexity in an environment that demanded doing more work with less resources.
Created culture shifts to optimize work environments by communicating clear objectives with
expectations of mutual respect within and outside of the departments.
Skilled problem solver using a root cause/countermeasure approach with emphasis on lessons
learned and systems optimization to improve from each event.
Professional Experience
General Manager October 2013 – Present
As a newly-formed subsidiary of a Japanese company, I hired a team of eight people dedicated
to developing and selling to the automotive adhesive and sealant industry in North America
Planned, located, negotiated and oversaw the creation of a new North American headquarters
equipped with a fully capable research laboratory and sales office on time and under budget
Negotiated a 3.5 million dollar contract and flawlessly implemented products for our business
award at a major OEM’s new manufacturing plant in Mexico.
Created a long-range, strategic business for plan 2013 - 2022
Located and negotiated a contract with a custom manufacturer for our products
Created and implemented plans to improve our toller’s manufacturing process to meet
automotive OEM standards
Developed a forecasting and inventory management tool for raw materials
Negotiated low raw material prices with our vendors despite our small purchase volume
Hired and trained an on-site technical service rep. stationed at our Mexican customer’s location
Motivated team by being open and honest while working with them side-by-side
Sales/Marketing November 2012 – September 2013
Account management selling raw materials to the rubber, plastics and PVC industry
Expanded the customer base by finding companies outside of the rubber and plastics industries
who used the same chemicals
Technical Director and Business Management Executive
HB Chemical - Akron, OH
Cemedine Automotive North America – Wixom, MI

2. Business Manager & Technical Director March 2008 – September 2012
Technical Director January 2007 – February 2008
Technical Manager September 2002 – December 2007
Managed the P&L and prepared the annual business plan for the $120 million automotive
adhesives and sealants business in NA
Increased the margins of the overall product line by 40% in two years by commanding a cross-
functional team utilizing a combination of reduced formula costs, product rationalization and
price increases
Successfully developed and implemented a plan to reduce the number of raw materials by 40%
and finished products by 50% yielding higher profits with less complexity
Directed the A&S technical customer service, technical sales and R&D teams (15 people, 6
direct reports)
Planned and implemented the research strategy for A&S products which grew our sales by 90%
Worked with all North American automotive OEM customers engineering teams to develop
value added products
Crisis management for the A&S business
Utilized Stage Gate process to manage global development projects
Assisted the sales teams selling A&S products to every OEM in NA
Successfully coordinated all of the technical aspects of the acquisition by Henkel
Technical Director October 1999 – August 2002
Technical Manager April 1995 – September 1999
Product Development Chemist February 2000 – March 1995
Oversaw the adhesive and sealant customer service and development teams which created 43
OEM approved products yielding $33 M in sales
Created a savings plan which reduced costs by 12%
Developed efficient and stable manufacturing processes
Worked with robot integrators to optimize applications of A&S products
Domesticated formulations from Japan and developed innovative A&S products
Product Development Chemist May 1986 – January 2000
QC Technician (part-time) – Adrian MI September 1985 – April 1986
Created automotive adhesives, sealants and coatings for OEM customers
Interfaced with customers on technical problems and product approvals
Education and Organizations
Masters courses in Organic Chemistry – Wayne State University, 1988 - 1989
BS Chemistry and Earth Science – Adrian College, 1982 – 1986
Member of Vistage of Michigan
Henkel Technologies – Madison Hts., MI
PPG Industries – Madison Hts, MI
Cemedine USA, Inc. – Oak Creek, WI (Purchased by Henkel in September 2002)