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WELCOME TO ANOTHER INDIA
This September, IKEA is launching SVÄRTAN – a collection which
is the result of collaboration with Swedish textile designer Martin
Bergström and Indian fashion students. Using only black, white and
shades of gray, SVÄRTAN invites us to explore a side of India that goes
beyond the vivid colors usually associated with this striking country.
PATTERNS INSPIRED FROM URBAN
LANDSCAPES
Consisting of textiles, paper items, glassware, ceramics and metal
objects, inspiration for SVÄRTAN has been drawn from inner-city
environments of India. The collection is full of subtle textures and
abstract patterns taken from objects that are usually overlooked,
encouraging us to see beauty in the seemingly mundane.
“My idea was to create a modern interpretation of India and its
heritage, a country with designs that are perceived in the West as
colorful, golden and shiny,” says Martin Bergström.
“SVÄRTAN is a limited edition
collection, so if you fall in love
with an item - don’t wait too
long.”
Karin Gustavsson
Creative Leader, IKEA
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ALWAYS A TOUCH OF THE HUMAN HAND
The entire SVÄRTAN collection has been produced in India and uses
many traditional techniques together with natural materials, while
the final production is more industrial in nature. This has given each
item a handmade look that pairs well with its design.
With so many different materials and objects in play, it is the
black, gray and white designs that keep the collection together;
where patterns are woven, printed or appear as textures.
“WHEN I CAME TO INDIA, I SAW THE
AMAZING PATINA OF SURFACES, TEXTURES
OF THE WALLS, PATTERNS CREATED BY THE
MONSOON RAINS” Martin Bergström
IKEA IN COLLABORATION WITH
MARTIN BERGSTRÖM
Swedish fashion and textile designer Martin Bergström
has been working in the fields of fashion, art and design
for over a decade. Known for his bold and avant-garde
designs, he uses everything from ink stains to forgotten
handicraft techniques to bring his ideas to life.
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IKEA LOOKS TO THE DESIGN FUTURE
OF INDIA
To create an image of what contemporary India looks
like, 25 students from NIFT (National Institute of Fashion
Technology) in New Delhi were invited to a workshop with
Martin Bergström. The students used inspiration coming from
unexpected places; patterns in surfaces and distressed walls,
from dangling cables hanging over the streets, and then
made imprints or drawings of them. The goal was to strike a
balance between the organic and the abstract, to find poetry
in things that some people may overlook.
“WE MADE OVER
2000 DRAWINGS IN THE
WORKSHOP, WHILE IN
THE FINAL COLLECTION
THERE ARE AROUND
15 PATTERNS.”
Martin Bergström
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“WHEN I CAME TO INDIA, THE FIRST THING I NOTICED WAS
THE LIGHT. BUT THEN I STARTED SEEING OTHER THINGS.
I SAW THE BEAUTY BEYOND THE OBVIOUS: THE AMAZING
PATINA OF SURFACES, THE TEXTURES OF WALLS, PATTERNS
CREATED BY THE MONSOON RAINS.” - MARTIN BERGSTRÖM
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WITH THEIR ANGULAR, SLIGHTLY UNPREDICTABLE LOOK, THESE MOUTH-BLOWN GLASSWARE
PIECES ARE A GOOD EXAMPLE OF BERGSTRÖM’S PERFECTLY IMPERFECT DESIGNS.
SVÄRTAN decorative bottle $9.99 H13¾", $16.99 H17¾", $7.99 H11"
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SVÄRTAN tray table $59.99
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THE METAL TRAY TABLE IS EASY TO FOLD AWAY AND COMES WITH A PATTERN YOU’LL WANT TO REACH OUT AND TOUCH.
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SVÄRTAN decorative bowl Powder-coated steel $24.99 Ø17", $29.99 Ø18½"
A METAL BOWL ADDS WEIGHT AND A WOODEN PLATE GIVES A SOFTNESS –
THE MATERIALS USED IN THE SVÄRTAN COLLECTION ARE MADE TO COMPLEMENT AND BALANCE EACH OTHER.
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SVÄRTAN decorative bowl $24.99 Ø17"
THE METAL ITEMS COME WITH A HOLE IN THEM - SINCE THAT IS HOW THEY ARE HUNG UP IN INDIA WHEN THE PAINT NEEDS TO DRY.
MARTIN DECIDED TO PUT A REPLICA OF HIS NOSE RING INTO THE HOLE AND MADE IT PART OF THE DESIGN ITSELF.
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SVÄRTAN side table/stool $49.99 H16½", $29.99 H12¼"
AVAILABLE IN TWO SIZES AND WITH A SLIGHTLY ROBUST AND RUGGED QUALITY TO THEM,
THESE WOODEN SIDE TABLES CAN JUST AS WELL BE USED AS STOOLS.
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SVÄRTAN decorative bowl $19.99 Ø7", $34.99 Ø12½"
“WE FOUND AN OLD INDIAN BOWL THAT MARTIN RE-SHAPED WITH HIS OWN HANDS AND THEN TURNED
INTO A MOLD FOR PRODUCTION.” - KARIN GUSTAVSSON, CREATIVE LEADER AT IKEA
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SVÄRTAN decorative bowl $34.99 Ø12½". SVÄRTAN candleholder $49
TO GIVE THEM A STURDINESS YOU CAN BOTH SEE AND FEEL, THE BOWL AND CANDLEHOLDER ARE MADE OF COATED ALUMINUM.
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SVÄRTAN twin duvet cover set $39.99/2pcs Includes twin duvet cover and one pillowcase.
TEXTILES ARE A BIG PART OF INDIA’S HERITAGE, WHICH IS WHY THEY’RE HIGHLY PRESENT IN THE SVÄRTAN COLLECTION.
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SVÄRTAN throw $29.99 L98×W71". Black, $29.99 L75×W51". Dark gray
PATTERNED OR SOLID BLACK – THE THIN, SOFT, WOOL THROWS ARE MADE TO COMFORT AND COME IN TWO SIZES.
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SVÄRTAN pre-cut fabric $19.99 L118×W59". Gray, black/gray or black
MADE OF 100% COTTON, THE SVÄRTAN FABRICS ARE BOTH SHEER AND REVERSIBLE.
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SVÄRTAN cushion cover Gray, black/gray or black. $5 20×20". $7 26×26".
SVÄRTAN CUSHION COVERS COME IN FIVE DIFFERENT PATTERNS AND TWO SIZES.
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SVÄRTAN rug, flatwoven $59.99 W2'11"×L9'10". $99 W5'7"×L9'10".
THESE FLATWOVEN RUGS ENSURE NO FLOOR LOOKS PLAIN AND ARE AVAILABLE IN TWO DIFFERENT SIZES.
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SVÄRTAN art cards $3/6pk 903.288.85 SVÄRTAN sketch book $5.99 L11¾xW8¼". Black 203.288.84 Black/gray 403.292.98
SVÄRTAN SKETCHBOOKS CONTAIN THICK PAPER AND
ARE PRODUCED BY A MANUFACTURER THAT’S BEEN IN BUSINESS FOR 300 YEARS.
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SVÄRTAN poster $10 W19¾×H27½". $12 W27½×H39¼".
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SVÄRTAN CAN LITERALLY BE ADMIRED AS WORKS OF ART THANKS TO POSTERS
THAT COME IN TWO SIZES AND FOUR DIFFERENT PRINTS.
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PE578664
SVÄRTAN decorative bowl $14.99
Powder-coated aluminum. Designer: Martin
Bergström. Ø7, H4". Black 103.290.06
PE578665
SVÄRTAN decorative bowl $34.99
Powder-coated aluminum. Designer: Martin
Bergström. Ø12½, H6". Black 803.290.03
PE578662
SVÄRTAN decorative bottle $9.99
Clear glass. Designer: Martin Bergström.
H13¾". 003.290.21
PE578663
SVÄRTAN decorative bottle $16.99
Clear glass. Designer: Martin Bergström.
H17¾". 003.290.21
PE578661
SVÄRTAN decorative bottle $7.99
Clear glass. Designer: Martin Bergström.
H11". 203.290.20
PE578666
SVÄRTAN decorative bowl $24.99
Powder-coated steel. Designer: Martin
Bergström. Ø17, H5½". Black 303.290.05
PE578667
SVÄRTAN decorative bowl $29.99
Tinted, lacquered solid mango. Designer:
Martin Bergström. Ø18½, H2". Black
303.290.29
PE578679
SVÄRTAN side table/stool $49.99
Tinted, lacquered solid mango. Designer:
Martin Bergström. Requires assembly.
Seat Ø19¼, H16½". Black 703.290.27
PE578678
SVÄRTAN side table/stool $29.99
Tinted, lacquered solid mango. Designer:
Martin Bergström. Requires assembly.
Seat Ø14⅛, H12¼". Black 503.290.28
PE578686
SVÄRTAN tray table $59.99
Foldable. Powder-coated steel.
Designer: Martin Bergström.
Requires assembly. Ø28¾, H11¾".
Black 203.290.01
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PE578668
SVÄRTAN poster $10 Handmade paper.
Designer: Martin Bergström. W19¾×H27½".
Black 803.288.81
PE578671
SVÄRTAN poster $10 Handmade paper.
Designer: Martin Bergström. W27½×H39¼".
Black/gray 603.292.97
PE578670
SVÄRTAN poster $10 Handmade paper.
Designer: Martin Bergström. W27½×H39¼".
Black 603.288.82
PE578669
SVÄRTAN poster $10 Handmade paper.
Designer: Martin Bergström. W19¾×H27½".
White 803.292.96
PE578687
SVÄRTAN art cards with envelopes
$3/6pk Includes: six art cards,
six envelopes and one box. Handmade
paper. Designer: Martin Bergström.
W4×H6". 903.288.85
PE578681
SVÄRTAN sketch book $5.99
Handmade paper. Designer: Martin
Bergström. L11¾×W8¼". Black/gray
403.292.98
PE578682
SVÄRTAN sketch book $9.99
Handmade paper. Designer: Martin
Bergström. L16½×W11¾". Black 403.288.83
PE578680
SVÄRTAN sketch book $5.99
Handmade paper. Designer: Martin
Bergström. L11¾×W8¼". Black 203.288.84
PE578685
SVÄRTAN candleholder $6.99
Powder-coated aluminum. Designer:
Martin Bergström. Ø4, H4". Black
