The document discusses Rick Glew's experience in marketing, product development, business development, and account management. It provides details on projects he led launching new offers and developing marketing materials for various technology companies. It also outlines his experience creating websites, branding materials, and interactive media for educational institutions and call center companies. Finally, it lists some of his accomplishments in alliances, events, lead generation, and managing sales teams for telecommunications clients.

1. Asian Market Entry
Micro Base Stations
3G Mobile Phones
Workforce Optimization
Call Center Performance Mgt
Call Center Workforce Mgt
Product Marketing and Product Management
Launched a broad range of new offers at ACE,
CiNet, NICE, IEX, Spatial Wireless and Nortel:
• Product marketing and launch materials
• Messaging and customer presentations
• Product packaging and integration strategy
• White papers and strategic business plans
• Customer business cases and pricing
• Market and competitive analyses
• Alliances
• Project management
• Catalog and asset management systems
RICK GLEW – MARKETING, PRODUCT AND BUSINESS DEVELOPMENT PORTFOLIO
829 Parkwood Court; McKinney, Texas 75070 ~ Cell: (214) 395-1573 ~ rglew@tx.rr.com ~ http://www.linkedin.com/in/rickglew
Website and Interactive Media
• American College of Education (ACE), NICE IEX, CiNet, TangoTab and Spatial Wireless websites launched with
new branding, messaging, CMS structure, SEO-based design, flash content, lead capture systems and multiple
languages (as applicable).
• Interactive media demonstrations and videos to make call center, online education, restaurant app, wireless network
and multimodal solutions easily understood – Used for demand generation, website and presentation purposes.
CiNet website with SEO design, video previews, and
comprehensive course search and catalog system
Multilingual NICE IEX WFM website with interactive call
center solution descriptions and customer videos
Multi-Modal SIP Services
Wireless Location Tech
Mobile Apps and Enablers
Industrial /P. Safety Training
Online Higher Education
Distributed Soft Switching
TangoTab website for consumer, business and charity
partner audiences
ACE website www.ace.edu and facebook sites with
interactive program maps and dynamic social content

2. Branding, Sales Collateral, Interactive Media and Advertising
• Corporate brand redesign and implementation for ACE, TangoTab, CiNet, IEX and Spatial Wireless.
• Suite of ACE, TangoTab, CiNet, IEX and Spatial Wireless brochures. IEX material in 6 languages.
• Series of ACE, NICE and IEX newsletters to customer, prospect, partner and analyst audiences.
• Marketing and product demonstration CDs with interactive flash demonstrations, presentations and collateral.
• Trade magazine, electronic banner and email advertising.
• Sales proposal/support documentation and pocket qualification guides.
ACE Brochure, Admissions Kit, Course
Description, Email and Mobile Landing Page
IEX Magazine Ad, Brochure, Proposal, Product Sheet,
InView eNewsletter, Pocket Guide and Interactive CD
Social Media, Press and Analyst Relations
• Integrated social media campaigns across Facebook, Twitter, LinkedIn and Pinterest. TangoTab and ACE
Teacher’s Blog to build audience and drive engagement and organic search results. Launched TangoTab “Voices
of Hunger” and ACE “American Teacher” viral consumer-driven content campaigns.
• Extensive IEX, NICE Systems and Spatial Wireless coverage in call center and wireless trade press.
• Authored whitepapers on Workforce Management ROI, Customer Satisfaction, Marketing Automation,
Operational Efficiency, Workforce Optimization, Distributed Core Switching, Gateway Switching and Multi-
Modal Services, among others. Published in industry trade journals.
• Spatial Wireless made America’s Network and Telecommunications Magazine annual lists of Eight Hot Start-
Ups and10 Hot Technologies respectively. TangoTab named best startup at 2013 Digital Dallas Summit.
• IEX has won many industry awards, including Frost & Sullivan and Gartner leadership recognition.
• IEX Video developed for CNBC Business and Beyond Segment.
CiNet Video Preview, Brochure,
Catalog and Solution Description

3. Global Packaged Campaigns
Lead-Focused
Event
Management
Lead Follow Up,
Closed Loop ROI
Reporting
Marketing Automation, Lead Nurturing,
Marketing/Sales System Integration
SilverPop
Marketing
System
Salesforce
Sales CRM
System
Events
• Led the 2014 TangoTab Guinness World Record event, which fed 136,000 people in need, while doubling the
current world record for people making sandwiches simultaneously.
• Directed IEX presence at over 80 call center trade show and regional lead generation events each year, introducing
new branding and booth designs and regularly winning best-in-show awards. Produced IEX Pathways to
Excellence contact center best practice seminars/webcasts - N.A., EMEA and APAC.
• Regular participation in Industrial and Public Safety association events to promote online skills training solutions.
• Managed Spatial Wireless annual participation at CTIA Wireless, 3GSM World Congress, Supercomm and
regional shows. Extensive live-air technology demonstrations with partner companies.
Competency Development - Planning - Market Development - Rewards
IMPACT ON RETENTION
CLAIMEDIMPORTANCE
HighLow
Motivators
Hidden
Opportunities
Potentials/
Savers
Hygienics
LowHigh
A01
A04
A6
A05
A10
A02
A09 A03
A08
A07
Customer Satisfaction Research
Lead Generation and Marketing Operations
• Increased ACE Search Engine Marketing (SEM/PPC), Organic Search Performance and Quality Lead Flow by
250%, 50% and 100% respectively in the highly competitive online higher education space.
• Completed call center transition to Campus Management Talisma CRM at ACE.
• Integrated TangoTab daily deal, share and newsletter email campaigns to promote app usage and social message.
• Implemented SilverPop Engage marketing automation integrated with Salesforce.com for lead generation, scoring,
nurturing and closed loop management reporting - In IEX and then across parent company, NICE Systems.
• Integrated global eMarketing, automated nurturing, newsletter, Google PPC and SEO, whitepaper, Webinar,
portal, advertising and telemarketing programs at NICE, IEX and ACE. Included data hygiene practices and API
interfaces between systems to enable more efficient lead management and activity insight for sales.
• NICE and IEX customer satisfaction research and specific employee MBO compensation programs.
• NICE, IEX and CiNet channel partner agreements, support materials, ROI tools and marketing programs.
• CiNet market mapping, prospect database and content catalog tools to simplify and shorten the sales cycle.
Spatial Wireless Exhibit, IEX Exhibit, CiNet Exhibit, Pathways to Excellence
Seminar Series Website and TangoTab Guinness World Record Event

4. Alliances and Business Development
Conceived and developed technology and commercial alliances between Nortel Networks and several consumer
electronics and telecommunications market leaders. Focused on:
• Mobile Phones and Wireless Devices
• Wireless Internet Enablers, IP Clients and Middleware (e.g. Location Technology, WAP)
• Microcell Radio Access Equipment
• International Market Entry Relationships
Key partnership agreements included:
• Samsung - Mobile handset technology testing agreements
• LG Electronics - Mobile handset commercial agreement and joint bids
• Qualcomm - Mobile handset technology testing agreement
• Motorola - Mobile handset technology testing and commercial bidding MOUs
• CMG - Wireless Application Protocol (WAP) Server OEM agreement
• Openwave - WAP Server OEM MOU and joint bidding agreements
• Sanyo – Wireless device technology testing
• Sun IPlanet - Wireless Internet Web/Application Server hardware and middleware MOU
• Cambridge Positioning Systems - Location facility technology and OEM agreements
Sales and Account Team Management
Managed Nortel Networks account marketing and sales engineering teams, supporting mobile and regional carrier
network companies. The teams consistently exceeded all sales, margin and customer satisfaction targets and won all
competitive tenders. Key customers included:
• Bell Mobility – The largest wireless operator in Canada
• Canadian western provincial telephone companies which have since joined together as part of Telus – AGT, BC
Tel, Ed Tel and Quebec Tel
• Canadian eastern provincial telephone companies which have since joined together as Bell Aliant – MT&T,
NBTel, Newfoundland Tel and Island Tel
• MTS, Sasktel and Teleglobe