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Gagging for it: why content marketing is a fantasy
1. Richard Stacy 2014
Gagging for it
The uncomfortable truth about consumers,
content marketing, engagement, social
media, information⌠and butlers
richardstacy.com 2014
2. So tell me, what are two
hot consumer babes like
you doing in an online
environment like this?
richardstacy.com 2014
3. I know what you are after,
you want a bit of
engagement donât you?
richardstacy.com 2014
4. I reckon it is a long time
since either of you
lovelies were really
âengagedâ by a brand
know what I mean?
richardstacy.com 2014
5. I bet youâre really gagging for
it. I can track your sentiment,
I know what consumers like
you really want
richardstacy.com 2014
6. Tell you what, come back to my
brand world and I will give you
a truly immersive brand
experience
richardstacy.com 2014
7. And then you can give
me the old âthumbs upâ
treatment, know what
I mean
richardstacy.com 2014
17. It is time to wake up from the
content and engagement party
richardstacy.com 2014
18. There is no such thing as a
âGreat Content Brandâ
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
richardstacy.com 2014
19. There is no such thing as a
âGreat Content Brandâ
Just a Great Brand
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
richardstacy.com 2014
20. And what do great
brands do?
How do they understand
their relationship with
consumers?
richardstacy.com 2014
24. She wants you to:
Great
Brand
â˘
â˘
â˘
Consumer
Listen, be attentive
Bring her
Speak only when you are #spoken to
richardstacy.com 2014
25. Great
Brand
Consumer
And if you do your job well, she may give you
some respect, value your contribution and
even help you do your job (for her) better
richardstacy.com 2014
26. Just one for those of a certain age
Content
mâLady
Not now Parker, I
am on WhatsApp
with Virgil
richardstacy.com 2014
27. And it doesnât matter how big your
marketing budget is because âŚ
richardstacy.com 2014
28. B
R
A
N
In social space no one can hear
your marketing budget scream
richardstacy.com 2014
D
30. The Information Game isâŚ
⢠Relentless
⢠Real-time
⢠It begins afresh every time your
consumer gets out of bed
richardstacy.com 2014
31. ⢠You win it minute-by-minute
according to how successfully you
match your answers to their
questions and your responses to
their requests
richardstacy.com 2014
32. ⢠You win it minute-by-minute
according to how successfully you
match your answers to their
questions and your responses to
their requests
richardstacy.com 2014
33. There is no impending
âContent Shockâ
Consumers are already
beyond their limits of
consumption, because
their limit* was set at
close to zero
*But information has no limits to
consumption
http://www.businessesgrow.com/2014/0
1/06/content-shock/
richardstacy.com 2014
34. Average engagement
rates with âcontentâ
on brand Facebook
pages is a tiny 0.24%
(and this is among
the people who
already âlikeâ you)
How much lower than
this do you want to go
before you call a taxi?
richardstacy.com 2014
35. And they are thinkingâŚ
Time to
call a taxi
And you are
not going to
be in it
richardstacy.com 2014
36. And they are telling youâŚ
Channel and
content is
yesterdayâs game
Todayâs game is
behaviour
identification
and response
richardstacy.com 2014
37. And they are telling youâŚ
Channel and
content is
yesterdayâs game
Todayâs game is
behaviour
identification
and response
If only you would listen
richardstacy.com 2014
38. Join me at the bar:
richardstacy.com
Or read the book
http://www.amazon.com/Social-MediaThree-Cent-Rule-ebook/dp/B00DI4H440
(I can tell you how to win the real-time Information Game)
richardstacy.com 2014