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Consumer Payments: Hong Kong
1.
www.fexco.com © FEXCO
2016. All rights reserved - In commercial confidence Consumer Payments Country Snapshot: Hong Kong 09/11/2016
2.
www.fexco.com © FEXCO
2016. All rights reserved - In commercial confidence Hong Kong is a unique payment market in Asia 2 Hong Kong represents a mature payment card market in Asia, with 25 million payment cards in issue and a population of over 7 million. Despite a high card per customer ratio, Hong Kong is expected to see mild growth in both card numbers and transaction values over the coming years. China UnionPay is the fastest growing card scheme in Hong Kong accounting for more than half the cards issued in 2015. Contactless PaymentsE-commerce Hong Kong consumers hold an average of 3.5 cards per person. Pay-later cards are the fastest growing payment segment in Hong Kong, mostly driven by the popularity of credit cards. Payment Cards Hong King represents a HK$67bn online commerce market. Credit card is the number one payment tool for online commerce with customers highlighting convenience as a top factor. DebitCredit 20% 11% 9% 25% 16% 12% Quick Facts Cards per consumer in Hong Kong Cards in Issue in 2015 Cards in circulation by 2020 3.5 26m Quick Facts (by value spend) Electrical goods Clothing & FootwearFlights & hotelsElectrical goods Hong Kong is ready to embrace mobile proximity payments. Consumers see the benefits but are concerned by the security. 67% are worried about what will happen if the contactless card is lost or stolen. 30m Food & drinkFlights & hotels
3.
www.fexco.com © FEXCO
2016. All rights reserved - In commercial confidence Inbound Tourism – Hong Kong 2014: 48.6 million visitors 3
4.
www.fexco.com © FEXCO
2016. All rights reserved - In commercial confidence Payments Infrastructure 4 AcquirerIssuer Top 4 Merchant Acquirers in Hong Kong: 1.Citibank 2.Global Payments 3.Hang Seng Bank 4.Chine Union Pay In Hong Kong, it is common practice for merchants to rent or lease payment terminals from the subsidiaries or banking institutions. Top 5 Card Issuers in the UK: 1.HSBC (6.4m cards) 2.Hang Seng Bank (4.0m cards) 3.Bank of China Hong Kong (3.5m cards) 4.Standard Chartered (2.5m cards) Schemes China UnionPay is the fastest growing scheme in Hong Kong, accounting for more than half of all newly issued branded credit cards in 2015. Top 4 Card Schemes in the UK: 1.China UnionPay (17.0m cards) 2.Visa (4.6m cards) 3.MasterCard (2.4m cards) 4.EPS (1.1m cards) 84% of all cards in Issue (2015) 24% Market share 25% Debit card Credit card 66% 18%
5.
www.fexco.com © FEXCO
2016. All rights reserved - In commercial confidence Market Size and Forecasting 23% market share 5.9m cards (2015) 6.6m cards (2020) Debit 74% market share 19m cards (2015) 22.2m cards (2020) Credit 27 times on average HK$1,081 per POS transaction Pay-later cards are the fastest growing payment card segment in Hong Kong, mostly driven by the popularity of credit cards 21 times on average HK$2,167 per POS transaction 5 Now Future Debit Credit Pay-now cards are expected to experience minimal growth in the coming years, facing direct competition from credit cards.
6.
www.fexco.com © FEXCO
2016. All rights reserved - In commercial confidence 12% CAGRR 2015-2020 E-COMMERCE 7% CAGRR 2015-2020 M-COMMERCE 6 The value of Hong Kong’s online payments market was HK$67bn in 2015 – this is forecast to grow by almost 60% by 2020 54% of online commerce sales are e-commerce. Online E-commerce 534 million Number of online transactions made by Hong Kong consumers in 2015 EPS is the largest electronic payments system in Hong Kong while JETCO is the biggest network of ATM’s in Hong Kong
7.
www.fexco.com © FEXCO
2016. All rights reserved - In commercial confidence E-commerce and M-commerce Mobile Proximity Payments High smartphone penetration and positive consumer sentiment represent significant opportunities for mobile proximity payments in Hong Kong 38% 2.8 million Smartphone owners A modest opportunity for NFC- based mobile based services 28% are ready for mobile payments at the POS as soon as they are available expressed interest in making contactless payments via a mobile phone 7 Online spend by payment tool HK$ 25.1 billion Worth of transactions were made using credit and debit cards in 2015