The ad series they said couldn\’t be done.

1. No one knows who or what the Federation is.

2. They said what we do is way too complex and no one will get it.

3. I said if we simply tell the stories of what we do, people will get it.

4. These are our stories

5. Helping children learn and grow

6. Developing the next generation of leaders

7. Strengthening civil society in Israel

8. Helping provide free medical care

9. Working for social justice

10. Helping kids with special needs

11. Celebrating independence with a prayer for peace

12. Helping young people find identity and make connections

13. Honoring family and cultural diversity

14. Working for civil rights

15. Marching for freedom

16. Helping seniors get out

17. Protecting the innocent

18. Making sure everyone is included

19. Healing each other

20. Building bridges between cultures

21. Building self-sufficiency

22. Caring for our elders

23. Honoring a long tradition

24. This is our community. These are our values.

25. This is Federation. (the ad series they said I couldn’t do.)