Slides from a presentation I gave at the Econique Employee Portal Evolution Masters conferene in Berlin about how social intranets support collaboration
3. British American Tobacco at a glance
World’s most international tobacco group
Business in 180 countries, over 250 brands
Global market share approx. 13%
Market leadership in more than 50 countries
Over 60,000 employees
Most recent performance (2009)
£14.2 bn revenue
£ 4.1 bn profit from operations
£26.0 bn tax contribution
PICTURE 4 PICTURE 3 PICTURE 2 PICTURE 1
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4. “No one’s using it…”
Search takes 20 seconds to return a
meaningless result
Content out of date
Difficult to navigate when based on hierarchy
…but people still want sites
7. Strategy
Quick wins:
Fix search
Simplify content management
Medium term
Adopt consistent look-and-feel
Reorganise content
Long term
Experiment with social tools
14. Social Computing
“Web 1.0 was all about
connecting people. It was
an interactive space…
people to people… that
was what the Web was
supposed to be all along.”
Sir Tim Berners-Lee, 2006
http://www.ibm.com/developerworks/
podcast/dwi/cm-int082206.txt
Photo credit: http://www.flickr.com/photos/f7oor/405046410/
15. Your Voice 2005: Fear, uncertainty, doubt
British American Tobacco
BAT YOUR VOICE 2005 (35428) vs. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)
Category 2: Open Minded
17. It is safe to say what you think in this company.
Total
Unfavour-
Total Favourable Differences From Benchmark ? able
A 52 52 13 34
B 62 62 -9 -9 * 13 25 *
0
0 25 50 75 100 -30 -20 -10 0 10 20 30
(N) indicates 'Disagreeing' is the Favourable Response Coloured Difference Bars indicate a statistically significant difference
* indicates a statistically significant difference
Legend
A. BAT YOUR VOICE 2005 (35428) B. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)
31. Your Voice 2008
British American Tobacco
BAT OVERALL 2008 (46067)
vs. 4 BENCHMARKS
Category 11: Guiding Principles
13. It is safe to say what you think in this Business Unit.
Total
Unfavour-
Total Favourable Differences From Benchmark ? able
A 65 65 10 25
B 52 52 13 * 13 13 * 34 *
C 54 54 11 * 11 13 * 33 *
D 67 67 -1 *
-1 11 * 22 *
E 58 58 7* 7 13 * 29 *
0
0 25 50 75 100 -30 -20 -10 0 10 20 30
Coloured Difference Bars indicate a * indicates a statistically significant
statistically significant difference difference
A. BAT OVERALL 2008 (46067) D. TP-ISR GLOBAL HIGH PERFORMANCE COMPANIES NORM (145670)
B. BAT OVERALL 2005 (35428) E. TP-ISR GLOBAL FAST MOVING CONSUMER GOODS NORM (160316)
C. BAT OVERALL 2006 (38719)