smile campaign advert with improvements

1. Smile campaign
advertisement rationale

2. Who is the target audience?
• Research shows most of the target audience is between the ages of
15-16 and the rest from 16-18 and shows that the target audience
gender is 50/50 male & female
• Everyone that took part in the survey has a least one hobby/activity
that reduces stress and makes them smile
• Everyone that took part in the survey has someone to talk to about
mental health/stress

3. What research can you present
to justify your who the
audience is?
• These graphs are examples of research to display who
the audience would be, these are just a couple examples
telling me that the audience would mainly be between
15-18 and both male and female, this shows that the tv
advertisement will have to be more suited to that
audience

4. Key questions
• Why is a podcast and TV advert a good idea for this campaign? A podcast and tv advert is good for this campaign as it can get to people a lot easier
as most people watch tv or listen to podcasts, therefore it will make it easier for our audience to view/hear the advert. Also a TV advert can be used to
create more of an effect on the viewer, you can be more creative on the way you bring your point across with a TV advert where as with a print advert
you’re limited to what can fit on that page. And the target audience is a younger audience, a TV advert is good to fit their attention spans because a TV
advert is only 30-60 seconds long
• What have you learned from researching and analysing existing print adverts/podcasts/TV adverts? TV adverts are a lot easier to make feel personal
and easier to make it affective, print adverts sometimes work but it’s a lot harder to have an effect through print, TV adverts also reach your audience
easier. It’s a lot less effective to read about something than it is to hear about something as you can use certain tones and camera angles to make the
advert have the effect that they’re looking for, you can’t create the same effects with print and words as you can with an advert, it also gives me a
better understanding of how TV adverts use certain techniques to create certain effects, for example camera angles some of them adverts have
people looking into the camera as they talk, that technique makes it feel as id they’re talking to you giving it a personal feel and making more of an
impact, more of an effect on the audience, and that’s just one example of some of the techniques they use for the adverts, they also use certain
lighting to set the mood for the advert making you feel the way they want you to, its an effective way to get your message across if you can get your
audience to feel the way you want them to because say if it was a charity it would make your audience feel like they have to help/donate making the
advert a success as it will attract their target audience.
• Why do you think this would be a successful campaign? What is it's USP? This would be a successful campaign because its different to other mental
health campaign, this campaign is about smiling and how you can help your own mental health through the benefits that come from smiling, most
mental health campaigns mention where you can go to get mental health help but not many campaigns have ideas as how to do things yourself to help
with mental health.
• How do you think your campaign idea is right for the client and their needs? Think about the point of the campaign. The campaign idea is right for the
client and their needs as the smile campaign is to do with smiling and the effects it has on mental health, this fits with the client as the client is mind is
a mental health charity, this campaign is on how smiling is good for the mental health, it can also bring awareness of mind to people so more people
know what mind is and what they do.
• How will it appeal and attract the right audience? The podcast and the TV advert will be made with the target audience in mind and will be made to
appeal to the target audience as well as attract them, the research will be used to make the TV advert more tailored towards the target audience so it
has more of an affect on them and they can relate with it like most mental health adverts do.

5. • What have you learned from researching and analysing existing print adverts/podcasts/TV adverts?
• TV adverts are a lot easier to make feel personal and easier to make it effective.
• print adverts sometimes work but it’s a lot harder to have an effect through print, TV adverts also
reach your audience easier. It’s a lot less effective to read about something than it is to hear about
something as people have to put effort into reading whereas a TV advert or podcast can be listened
to in the background whilst doing something else, it doesn’t require the audience’s full attention.
• you can use certain tones and camera angles to make the advert have the effect that they’re looking
for, you can’t create the same effects with print and words as you can with an advert, it also gives
me a better understanding of how TV adverts use certain techniques to create certain effects, for
example camera angles, some of them adverts have people looking into the camera as they talk,
that technique makes it feel as id they’re talking to you giving it a personal feel and making more of
an impact, more of an effect on the audience, and that’s just one example of some of the techniques
they use for the adverts, they also use certain lighting to set the mood for the advert making you feel
the way they want you to, its an effective way to get your message across if you can get your
audience to feel the way you want them to because say if it was a charity it would make your
audience feel like they have to help/donate making the advert a success as it will attract their target
audience.

6. • Why do you think this would be a successful campaign? What
is it's USP? This would be a successful campaign because its
different to other mental health campaign, this campaign is
about smiling and how you can help your own mental health
through the benefits that come from smiling, most mental health
campaigns mention where you can go to get mental health help
but not many campaigns have ideas as how to do things
yourself to help with mental health.

7. • How do you think your campaign idea is right for the client and
their needs? Think about the point of the campaign. The
campaign idea is right for the client and their needs as the smile
campaign is to do with smiling and the effects it has on mental
health, this fits with the client as the client is mind is a mental
health charity, this campaign is on how smiling is good for the
mental health, it can also bring awareness of mind to people so
more people know what mind is and what they do.

8. • How will it appeal and attract the right audience? The podcast
and the TV advert will be made with the target audience in mind
and will be made to appeal to the target audience as well as
attract them, the research will be used to make the TV advert
more tailored towards the target audience so it has more of an
affect on them and they can relate with it like most mental
health adverts do.