2. What is NPS..????
A product strategy is the ultimate vision of the
product, as it states where the product will end
up.
By setting a product strategy, you can
determine the direction of your product efforts.
3. Elements of a product strategy
What are you selling?
What value do you provide your customers?
How will you price your product?
How will you distribute your product?
What will be target market?
4. Three Types of NPS
Product improvement modification
Product imitation
Product innovation
11. Product Improvement Modification
Embrace widgets
Make the Unlock Screen More Useful
Improve the Web Browser
Improve the Calendar
Improve the Email App
12. Contd…
Improve the keyboard
Improve the App Switcher
Add a File System
Support Adobe Flash Video
Better Bluetooth Support
13. Product Imitation
eMachines eOne
Smart Cases
Samsung S i9000
Smart Watches
Speerit
Gooapple V5 3G
Dell XPS 15z
Asus Eee Top PC
Every tablet, ever
Samsung Chromebox
18. Define your product
An accurate description of the product
planning will help keep you and your team
focused and avoid NPD pitfalls such as
developing too many products at once, or
running out of resources to develop the
product.
19. Identify market needs
What is the target market for the product I am
proposing?
What does that market need?
What is the benefit of my proposed new
product?
What are the market's frustrations of existing
products of its type?
20. How will the product fit into the current
market?
What sets this product apart from
its competition?
21. Establish time frames
Need to allow adequate time to develop and
implement your new products.
Be thoughtful and realistic.
22. Identify key issues and approaches
generating and screening ideas
developing and screening concepts
testing concepts
analyzing market and business strategy
developing and market testing products
implementing and commercializing products
23. 7 Key Strategies of Apple’s Marketing
Ignore Your Critics
Turn the Ordinary into Something Beautiful
Justify Your Price
Communicate in the Language of Audience
Extend the Experience
Build a Tribe
Become “The Name”
Editor's Notes
online Apple Store and iTunes Store, the latter of which is the world's largest music retailer