1. “WIND ENERGY AS A SUSTAINABLE
RENEWABLE ENERGY AND PROFITABLE
INVESTMENT”
Presented by- Richa Alchiya

2. OBJECTIVES OF THE REPORT
 To conduct a market research to identify and target potential
investor segment of wind energy in order to study the
clientele of Suzlon energy and contact with such potential
investors.
 To meet the existing customers of wind energy to know their
willingness of investing in wind energy.
 To understand the government policies benefitting investors
to invest in wind energy.
 To understand the scope of wind energy as renewable
sustainable resource
 To study the profitability of investor
 To identify the potential segment of investors in pune region.

3. WIND ENERGY AS A RENEWABLE
ENERGY
 Renewable Energy Sources are those energy
sources which are not destroyed when their
energy is harnessed. Human use of
renewable energy requires technologies that
harness natural phenomena, such as sunlight,
wind, waves, water flow in order to generate
energy.
 Renewable energy sources:-
1. Biomass
2. Wind
3. Hydro-power
4. Geothermal
5. Solar

7. COMPANY PROFILE
The Suzlon Energy Limited started in 1995 by founder Mr. Tulsi Tanti after providing power for
his textile company, he moved into wind energy production as a way to secure the textile
company’s energy needs, and founded Suzlon energy Ltd. In 2001, Mr. Tanti sold off the
textile business and moved to Renewable wind energy. Now Suzlon is a market leader in India
with a global footprint across Asia, Australia, Europe, Africa, north and South America. Suzlon
takes pride in creating enduring value through sustainable development. The group is long
driven by the Concept of sustainable development, its wind turbines with a total installed
capacity of 15 GW spread across six continents. It has a wide range of wind turbines. Suzlon
group pioneered the concept to commissioning model in the wind energy industry, opening
the market to new customer segments. Also it offers and executes best in class operations,
maintenance and service (OMS) across the globe.
With powering a greener tomorrow as its vision, Suzlon Group has mandated Suzlon
Foundation, to ensure sustainability across all its business operations. Suzlon is guided by its
philosophy of pursuing social, economic, ecological and sustainable development for the
planet.

8. SWOT ANALYSIS OF WIND ENERGY
 STRENGTH
 STRENGTH
1. No Pollution
2. Clean Electricity
3. No fuel needed
4. Inexhaustible
5. Shortest Payback time
6. O&M cost is low
 THREAT
 1. Rising competition from solar energy
 2. Hard to estimate wind power
 3. Highly capital intensive
 4. Changing government policies
WEAKNESS
1. High initial investment
2. Unpredictable power generation
3. Safety issues
4. Infirm power
OPPORTUNITY
1. Favorable government policies
2. Increasing requirement of renewable energy
3. Clean air Act
4. To increase the scope of IPP and captive
5. Dedicated power ministry.

11. Project Keyword “Segmentation”
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of
consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and
then designing and implementing strategies to target them.
Research methodology
• Primary Data-
• Interview
• Questionnaire
• Observation
• Secondary Data-
• Newspaper
• Internet
• Journals
Customer segmentation in suzlon – It comprises of Existing potential investors of suzlon energy who have opted
for Captive, third party or sale to EB.
Sample size- 40

12. CUSTOMER SEGMENTS IN SUZLON ENERGY LTD
INVESTMENT
SALE TO EB
WITHOUT
DEPRICIATION
WITH DEPRICIATION
OPEN ACCESS
CAPTIVE THIRD PARTY
WITHOUT DEPRICIATION(IPP)
• POWER TARRIF
• GBI
WITH DEPRICIATION
• POWER TARRIF
• DEPRICIATION
CAPTIVE
• DEPRICIATION
• POWER TARRIF
• REC

13. DATA PROCESSING AND ANALYSIS
 INVESTORS AWARENESS ABOUT RENEWABLE
ENERGY SOURCES:
.Interpretation- Sample size is
of existing 40 customers, all of
them are aware about renewable
energy sources. As they have
invested earlier in renewable
sources such as wind and solar.
Therefore 100% of the existing
customers are aware about
renewable sources.

14. INVESTORS EARLIER INVESTMENT IN WIND ENERGY COMPANIES :
Interpretation- Therefore out of 40 sample size all of them have invested in suzlon energy but Navalakha translines, Serum
Institute and Ghodawat Energy have also invested in other competitors of wind energy like PPM, Vestas, Gamesa, Enercon,
Regen, kenersys.

15. INVESTOR SEGMENTATION BASED ON POWER CONSUMPTION:
Interpretation- Out of sample size of 40,
all have opted for any one of the mode of
investment while, 3 Investor opted for
both captive and third party, 1 investor
opted for captive and sale to EB
Therefore, the most potential customer
segment that should be targeted by suzlon
energy in pune region is Sale to EB
customer (59%). It can further capture
open access customer, Captive (20.45%)
and third party (20.45%).

16. THE POLICIES BENEFITTING INVESTOR THE MOST FOR INVESTING IN WIND ENERGY
Interpretation- 62.5%
are attracted by AD
(Accelerated
Depreciation) benefit
that is received by
Investors, that is 80%
tax free on the
investment made by
them and no tax on
power revenue for 10
years.

17.  WILLINGNESS OF INVESTOR TO INVEST IN WIND ENERGY IN FUTURE:
Interpretation- Out of sample size
of 40 existing investors, 30 of them
that is 75% of them are willing to
invest in wind energy in future. As
they are having future power
requirement and are also willing to
invest due to favoring government
policies as they are having increased
benefits for the investors. But 10 of
the existing investors are not willing
to invest that is 25% of them.

18.  INVESTORS PROFITABILITY SATISFACTION IN SUZLON ENERGY:
100%
0%
Investors Satisfaction of
Investment in Suzlon
Energy Ltd
Yes
No
Interpretation- Out of the sample
size of 40 existing customer, all of
them had a good experience with
Suzlon Energy Company. They are
satisfied with the companies’
services. And their investment in
wind energy has proved to be
profitable. Therefore 100% existing
customers are satisfied with Suzlon
Energy Company and their
investment in WTG.

19. FINDINGS:
 100% of the existing Investors of suzlon energy are aware about wind energy and renewable energy
investment benefits.
 95% of existing investors have invested into wind energy for getting Accelerated depreciation benefit.
 75% of existing investors see positive future of investing in wind energy and they would prefer
investing in Suzlon’s wind power project.
 Suzlon is now offering to most of its investors 2.1mw wind turbine whose price are high and the
company is not manufacturing now any other lower MW turbines hence the Investors are the major
corporates that have huge sales turnover. Also price of WTG per MW is 7.5 crore.
 Scope of IPP and open access customers is increasing for wind energy.
 Most potential customer segment identified in pune region consist of Sale to EB customers as 59% of
Existing investors belong to sale to EB that is (21 existing investors out of 40)
 There is positive growth in renewable energy especially, Wind energy if government policies are
stabilized in future as the government is encouraging installation of 175 GW coming from wind and
solar till 2022.

20. Feedback was provided to company regarding their shift of choice now company can take further steps. They can
improve on following aspects:
 Improvement is needed in regular and accurate machine system (projection & monitoring of machine.
 Improving wind location assessment
 Reducing grid losses.
 Company can take steps to motivate 25% of investors to invest in wind energy. They were not willing due to
lack of funds and changes in renewable policies hence they can be further motivated by supporting them to
fund it though debt capital, also further the policies that benefit renewable energy can be stabilized by taking
steps consulting government.
Company can send proposal to the 30 existing investors that are willing to invest in suzlon energy and see
positive profitability on their investment.
Company can positively retain existing customer by taking CRM departments help as existing investors are the
future investors too.
RECOMMENDATIONS-

21. COMPANY CAN TARGET FOLLOWING CAPTIVE CUSTOMERS
Note- Monthly power consumption units are specified for only Captive Users
• Sale to EB and Third party it is not Applicable.
• For 30 Investors which consist of third party and sale to EB users its
Not Applicable.
SR.no company name
company's monthly
power consumption
1 Pudumjee Paper products Ltd 75 lakh MW
2 Persistent System Limited 5 lakh MW
3 Navalakha Translines 18 lakh units
4 Serum Institute of india Ltd 70 lakh units
5 RENOM (Ghodawat energy) 30 lakh units
6 Bajaj Finserv Ltd. 60 lakh
7 ITC Limited, Ranjangaon 10 lakh units
8 fabtech projects and engineers ltd 8 lakh units
9 Cooper foundry pvt ltd 6 lakh units
10 Badawe Engineering ltd 5 lakh units

22.  AFTER MEETING THE EXISTING CUSTOMERS FEEDBACK WAS COLLECTED WHICH
WAS SUBMITTED TO THE MANAGEMENT WHICH CAN HELP THE COMPANY TO
IMPROVE ON SOME ASPECTS SUCH AS :
TO STABILIZE THE GOVERNMENT POLICIES
TO IMPROVE ON REGULAR AND ACCURATE MACHINE SYSTEM ( PROJECTION &
MONITORING OF MACHINE)
TO WORK ON PERCEPTION OF INVESTORS ON WIND ENERGY SCOPE
ALL THE EXISTING CUSTOMERS ARE SATISFIED WITH SERVICES AND TURBINES
MANUFACTURED BY SUZLON ENERGY, IN THE COMING YEARS RENEWABLE
ENERGY IS GROWING MARKET AS THE GOVERNMENT IS SUPPORTING RENEWABLE
ENERGY SOURCES.
CONCLUSION-