A talk for Gloucestershire Uni Masters students (18/02/2019) about creative PR (advertising and marketing) stunts. Put together and given by Rich Leigh of Radioactive PR, founder of the UK's #1 PR blog PRexamples.com and author of #1 PR best-seller Myths of PR. Please note, I'm uploading mainly to share with the students and as such, there are a lot of gaps where I'd be talking about the slides!

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33. B&Q ‘increase in demand’
memo

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41. Earned
Shared
Owned
Paid
Publicity
Media relations
Blogger relations
Investor relations
Influencer relations
Partnerships
Influencers and media
Co-branding
Charity tie-ins
Community & organisation
work
Social media management
Facebook
Twitter
Instagram
YouTube
LinkedIn
Content – multi-media
Newsletters
Events and subsequent content
Company news – employees and
customers
Expert content
User generated content
Paid
Social media ads
Google ads
Lead-gen
Influencers
Paid
Product
PR for SEO
Link building – increase
organic SERPs
Can reduce paid spend