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Transformational - Value Innovation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Create Uncontested Market Space that makes Competition Irrelevant  Traditional Transformational
Value Innovation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reconstruct Market Boundaries
Strategy Visualization
Strategy Canvas for Net Jets Low price of Commercial Airline Travel with  Convenience and Speed of a Private Jet Factors of  Competition Relative Position
Portfolio Management   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A A B B C C D D E E Focus to be shifted toward Pioneers as path to Profitable Growth Balance needed Between Pioneers  (cash users) and Settlers (generators) PMS Map
Reach  Beyond  Existing Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Market 1 st Tier 2 nd Tier 3 rd Tier Examples: Tier 1 – Calloway Golf Clubs Tier 2 – JC Decaux Outdoor Advertising Tier 3 – JSF Program
Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation of  Blue Ocean  Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation of  Advanced Concepts  Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ideation Project Selection Product Development Commercialization Basic Research – Conception, Definition  of new ideas - # of new ideas per year Apple, Google Keen understanding Of Customers –  End-User Input & Observation Black & Decker, ITW Speed & Efficiency Of Process – Joint Technology Dev. Consortiums Toyota, CAT Doing the  Right  R&D Doing the R&D  Right Bringing to Market, Adaptation - % of Revenues from  Prdts into last 5 yrs Sandisk, Symantec
Implementation of  Advanced Concepts  Strategy ,[object Object],[object Object],[object Object],[object Object],Concepts Technology Maturity Concept Exploration Concept Validation Off-Line Development Ties to technology planning, technology supply chain and customers   Emphasis on   Blue Ocean  strategies CONCEPTS

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Blue Ocean Strategy Concepts