The document discusses several trends in the evolution of entertainment media and technology: 1) Globalization and advancing technology are changing the landscape of entertainment media, allowing more people to create and distribute content globally to aspiring audiences. 2) The discovery of microchips powered the digital revolution and Internet connectivity, with Moore's Law doubling processor speeds every two years fueling widespread adoption of computers and mobile devices. 3) Digital media has grown rapidly due to the Internet, with mobile devices becoming the preferred platform and driving new opportunities in targeted mobile marketing and commerce. 4) Continued technological advances will further transform entertainment media and society in ways that are difficult to foresee but ensure endless possibilities.

1. Future of Entertainment
The landscape of entertainment media is changing before our very eyes. Media hasn’t even
reached the tip of the iceberg when it comes to its true potential and possibilities. One of the
key driving forces for how media will advance is Globalization. “Geography and technology will
be the key drivers,” said Martin Sorrell, the chief executive of the advertising giant WPP.
Expanding media will create new markets, ultimately opening up the world to one another.
Another major player in the entertainment media is the advancements of technology. Digital
technology has given more people the power to create media, and to distribute it around the
world. Amateur journalists, photographers and filmmakers can now aspire to a global audience.
Local entertainers can achieve international stardom. In 1999, Bill Gates wrote a book titled
"Business @ the Speed of Thought." In the book, Gates makes 15 bold predictions that have or
are already coming to fruition. “In a digital era, any content can be accessed anywhere,
anytime,” said Ross Dawson, the author of the book “Living Networks,” which, in 2002,
predicted the growth of social networking. “Any media organization, anywhere, can aspire to a
global audience.”
Evolution of Modern Devices
Bill Pfann, a 33-year-old scientist at Bell Laboratories in New Jersey, discovered a method that
could be used to refine elements, such as germanium and silicon. This was 1950, a time when
there were fewer than 10 digital computers worldwide. I’m sure you are asking yourself why
this is relevant. Today, there are roughly 10 billion Internet-connected devices in the world,
such as laptops and mobile phones. This discovery gave us the silicon micro-chip, the
instrument that powers each of these devices.
In 1975, Intel Corp. co-founder Gordon Moore predicted that the micro-chip, built with tiny
electrical switches made of purified silicon called transistors, would double every two years. To
be put simply, processor speeds or processing power for computers will double every two
years. This prophecy is known as “Moore’s Law”. The declaration has held true since.
Digital Media
Digital media has evolved rapidly in the last few decades due to the internet. Why is Moore’s
Law related? Because this led to computer chips that could be packed with more and more
sophisticated circuitry making chips both, energy efficient and cheap. This steered to the
widespread adoption of computers, mobile phones, and the information technology revolution.
This has led to the growth of the computer industry, the Internet, and the emergence of the
information age. The convergence of digital media and technology will only continue to
accelerate. In the future most media will become digital. A recent study by Cisco Systems, a
provider of networking equipment, predicts that by 2017 revenue in the media industry —
defined broadly as everything from the sale of content to the provision of Internet access —

2. could more than double from the current level of just under $1 trillion. Mobile devices, already
the preferred media and Internet platform for many people and will only continue to flourish.
Mobile Marketing
Tech Crunch predicts that by the end of 2015 there will be an astonishing 4.7 billion devises
connected to the internet.
Source: WebDAMSolutions, 2013
On April 21, 2015 Google announced a new mobile friendly label in its search results pages on
mobile devices. Unresponsive or mobile unfriendly websites will now become a ranking factor,
losing out to other mobile friendly competitors. This has forced more and more companies to
invest in mobile website optimization.

3. Source: WebDAMSolutions, 2013
A recent report by eMarketer predicted mobile usage worldwide to reach 25% in 2014. OVUM
predicts that another 1 billion people will connect to the web by mobile devices by the end of
2015. OVUM is an independent analyst and consultancy firm headquartered in London,
specializing in global coverage of IT, and telecommunications industries.

4. Source: wearesocial.com
Mobile will also play an increasingly important role in the evolution and user behavior of social
networks both new and existing. This opens up new opportunities for ever more targeted
marketing as third parties begin to collect more and more data about our daily habits. With the
unveiling of the Apple watch and Samsung’s Gear series, consumers will have further data on
consumer behaviors and purchase patterns.
E-commerce
Brick and Mortar retail outlets are getting more expensive to fund. Online retailers do not have
to pay rent. In the coming years, we are going to see a big change in the way we shop,
especially since Amazon started selling food.

5. In 2014 mobile e-commerce surpassed traditional desktop e-commerce, accounting for 22% of
online sales. This trend will continue in 2015 and as a result we can expect to see increased
investment in mobile web spending in 2015.
The UK is expected to be the first country in the world where advertising spend on digital tops
50% and 29% of this will be on mobile. In a study conducted by IAB (Internet Advertising
Bureau) with MTM (Specialists in bespoke qualitative and quantitative consumer research),

6. 37% of mobile digital display spend was spent programmatically in 2013, with forecasts of a rise
to 60% in 2014. The IAB predicts that programmatic ad buying could rise to between 60 and
75% by 2017, so expect to see a continued surge in 2015, as more and more advertising is
purchased using ever more sophisticated software instead of humans. Expect to see a
continuing rise in programmatic ad buying on mobile.
Newspapers
At the recent International Newsroom Summit, The New York Times' publisher and Chairman
Arthur Sulzberger, Jr., stated that he eventually expects the Newspaper will no longer be a
physical entity. "We will stop printing the New York Times sometime in the future, date TBD,"
he stated. This seems to be an ongoing trend and a forgone conclusion of traditional media as
we know it.
As newspaper circulation continues to decline, so does it revenues. Year-over-year between
2008 and 2009, losses amounted to 27.2% of ad revenue loss. A poll earlier this year found that
21.7% of Mashable readers claim they got their news from a newspaper. More and more
consumers are using the web to stay updated about current events.
Ironically though, it has taken most news outlets an alarming amount of time, to come around
to the grasp that print isn't the be-all-end-all of journalism. By postponing innovation, many
publications have put themselves in financially dire straits, while scrambling to catch up with
web-friendly platforms.
Undoubtedly the traditional “print” newspaper is in distress, but news as a commodity isn't
going anywhere. Today’s society is finding new, timely, culturally relevant ways to reach
readers and profit from gathering and reporting the news.
The only way to combat this is to subject the readers to a metered paywall. Sulzberger declared
at the conference, "Our pursuit of the pay model is a step in the right direction for us. We
believe that serious media organizations must start to collect additional revenue from their
readers... information is less and less yearning to be free."
Television
Is television is to follow the same demise as the traditional newspaper? So far, it has fared
much better. Although TV audiences have fragmented, as channel selections have swelled,
viewer figures and advertising has remained strong in many parts of the world. There are
though, signs that this could before long change. Studies show a rise in “cord cutting”
(Cancellations of pay-TV subscriptions) by American households. As a replacement for watching
scheduled channels, more people are using on-demand services like Netflix, or simply doing
without TV, as they record lengthier periods on the Internet. Ironically, television is beginning
to look more like the Internet, even as the Internet starts to look more like TV.
Conclusion
Technology advancements in the distant future leave us with unfathomable possibilities. It is
expected that by the year 2050, we will all be wired to computers to make our brains work
faster. By 2075 most people in the technologically advanced world, will use machine
augmentation of some sort for their brains and, by the end of the century, pretty much

7. everyone will. It is also forecasted that we will have the ability to communicate through
thought transmission. Transmission will be just as easy as other forms of brain augmentation.
Picking up thoughts and relaying them to another brain will not be much harder than storing
them on the net. I know these sounds like something straight out of Hollywood, but synthetic
telepathy is undeniably possible. In order for this to occur though, it must be understood to be
electrical signals rather than words.
Computers have only been accessible to the masses for a short period of time. In future time,
many other technologies will carry us onward in the information age. Thus, it is the
magnificence of human innovation, which ensures us that nothing is indispensable indefinitely
for technology to progress. With the continuous evolution of entertainment media and society,
the possibilities are endless.