Secrets to building an actionable audience

Mark Schaefer
Mark SchaeferExecutive Director um Schaefer Marketing Solutions
ACTIONABLE AUDIENCE13 QUOTES ON BUILDING AN
FROM “THE CONTENT CODE”
Hi. I’m Mark Schaefer.
Author. Teacher.
Marketing consultant.
And creator of the {grow} blog.
As part of my new book
The Content Code, 13
experts provided their
advice on building an
actionable audience.
In the book, I define an actionable
audience as your "Alpha Audience" -- the
elite members that share your content. They
are the bedrock of your business!
Here’s what our experts had to say…
“AIM FOR
ALLIES,
CEO of Owner Media Group
-CHRIS BROGAN
NOT FANS.”
“I try not to have fans. I
seek allies. Fans are great
insofar as they spend
money or something, but
allies advance the cause.
Once people understand
how I can help them, they
tend to stick around.”
“Don’t take the
Author of Reinventing You and Standing Out
party line.”
-Dorie Clark
“In everything I write, I try to
find the part that’s most
fascinating and unique, and
that’s often not the party line,
but instead the mistakes and
the aftermath and how we grow
from them. This honesty builds
trust and audience bonds.”
“establish a communion
of equals.”
President of the Sales Lion
-Marcus sheridan
“As a content creator, it’s not your
goal to sound smart. Rather, the
goal is communion. Whatever you
say allows your audience to nod
their heads and say ‘I get it. I see.’ ”
“establish a common
dream.”
Digital Evangelist & Author
-Guy Kawasaki
“Want to change the world?
Upset the status quo? This takes
more than run-of-the-mill
relationships. You need to make
people dream the same dream
that you do.”
“Connect the
Community.”
Arment Dietrich CEO
-Gini Dietrich
“If you spend time online talking to
the people who influence purchase
decisions, you can provide the
foundation for your community.
And, when you do it this way,
it becomes more than
engagement.”
“DON’T PUBLISH
-SCOTT STRATTEN
WHEN YOU
‘SHOULD’.”
Author & President of UnMarketing
“Not even once have I, or you,
shared another brand’s content
because it was ‘Tuesday at 2 p.m.’.
People share emotions. When you
evoke that, people react.”
“ABOVE ALL, BE
INTERESTING.”
Best-selling author of The New Rules of Marketing & PR
-David Meerman Scott
“In order to have people talk about
you and your ideas, you must resist
the urge to hype your products and
services. Instead, create something
interesting for your audience.”
“BE REAL.”
Health & Wellness Writer
-JOYCE CHERRIER
“Making my content as personal
and applicable to life as possible
makes my core audience feel more
like old friends who I live and grow
with, and I believe that’s a key
element for any brand. ”
“CONNECT
CEO of TopRank Marketing
CONTENT, PEOPLE,
-LEE ODDEN
AND CONFERENCES.”
“I try to get involved as deeply
as I can in conferences I attend,
even creating unique content for
and about these events. I want
to create a positive, intelligent,
and creative experience for the
people who are involved. The
content moves but it also
strengthens connections with
people I meet.”
“Speak to
Author of Marketing: A Love Story
ONE person.”
-bernadette jiwa
“Before I sit down to write I think
about one person. This practice
helps me to understand that I must
always respect their time, never
take their attention for granted,
and always try to provide value.”
“BUILD THE SMALLEST
AUDIENCE
-SETH GODINMarketing author, speaker, & entrepreneur
POSSIBLE.”
“Aim for the smallest possible audience,
not the largest, to build long-term
value among a trusted, delighted tribe,
to create work that matters and
stands the test of time.”
“NEVER TAKE THE
AUDIENCE
-ANN HANDLEY
FOR GRANTED.”
Author of Everyone Writes & Marketing
Profs Chief Content Officer
“Publishing is a privelege and should
not be squandered. I started my career
in print journalism. And that
sensibility from my journalism
school days of ‘No one has to read
this,’ continues to influence and
inform what I publish to this day.”
And, finally, my advice…
“Give them
Author of The Content Code
-Mark W. Schaefer
Everything.”
“This is what I have to do to earn
an audience. This is what is
required in a noisy, competitive
world. I have to give my audience
everything.
And so do you.“
I hope you’re inspired to build your 

Alpha Audience.
The great news is you don’t have to 

do it alone.
I wrote my new book for you!
Learn how to ignite
your content, your
marketing, and your
business with
The Content Code.
AVAILABLE NOW!
CLICK HERE!
SAY HELLO ONLINE!
Content
@markwschaefer
Design
@sarahsmason
1 von 37

Recomendados

Go Viral on the Social Web: The Definitive How-To guide! von
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
2.1M views72 Folien
6 Questions to Lead You to a Social Media Strategy von
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
914.8K views84 Folien
The Search for Meaning in B2B Marketing von
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingVelocity Partners
7.5M views90 Folien
Secrets of Network Marketing / MLM / Direct Selling Success von
Secrets of Network Marketing / MLM / Direct Selling SuccessSecrets of Network Marketing / MLM / Direct Selling Success
Secrets of Network Marketing / MLM / Direct Selling SuccessSourav Ghosh & Team
16.1K views15 Folien
The 7 Deadly Sins of Network Marketing von
The 7 Deadly Sins of Network MarketingThe 7 Deadly Sins of Network Marketing
The 7 Deadly Sins of Network MarketingErik Christian Johnson
8.4K views50 Folien

Más contenido relacionado

Was ist angesagt?

From Social Media to Social Business von
From Social Media to Social BusinessFrom Social Media to Social Business
From Social Media to Social BusinessTalking Heads
21.4K views41 Folien
Its time for network marketing von
Its time for network marketingIts time for network marketing
Its time for network marketingKrishna Gali
9.1K views365 Folien
BASIC 101 in MLM von
BASIC 101 in MLMBASIC 101 in MLM
BASIC 101 in MLMNathan Demecillo
15.3K views33 Folien
Clickbait: A Guide To Writing Un-Ignorable Headlines von
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
1.8M views41 Folien
the Best MLM Network Marketing Academy…. Network Marketing Training program von
the Best MLM Network Marketing Academy…. Network Marketing Training program the Best MLM Network Marketing Academy…. Network Marketing Training program
the Best MLM Network Marketing Academy…. Network Marketing Training program Vassilis (BIll) Panopoulos M.B.A., M.H.R.M., M.M.M.
7.7K views157 Folien
Good Questions to Ask Your MLM Prospects von
Good Questions to Ask Your MLM ProspectsGood Questions to Ask Your MLM Prospects
Good Questions to Ask Your MLM ProspectsCharles Holmes
807 views12 Folien

Was ist angesagt?(20)

From Social Media to Social Business von Talking Heads
From Social Media to Social BusinessFrom Social Media to Social Business
From Social Media to Social Business
Talking Heads21.4K views
Its time for network marketing von Krishna Gali
Its time for network marketingIts time for network marketing
Its time for network marketing
Krishna Gali9.1K views
Clickbait: A Guide To Writing Un-Ignorable Headlines von Venngage
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable Headlines
Venngage1.8M views
Good Questions to Ask Your MLM Prospects von Charles Holmes
Good Questions to Ask Your MLM ProspectsGood Questions to Ask Your MLM Prospects
Good Questions to Ask Your MLM Prospects
Charles Holmes807 views
The Top 10 Most Remarkable Marketing Campaigns EVER von HubSpot
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
HubSpot1.2M views
Go Pro Recruiting Scripts von James Wood
Go Pro Recruiting ScriptsGo Pro Recruiting Scripts
Go Pro Recruiting Scripts
James Wood2.1K views
Network Marketing Explained von traderbiju
Network Marketing ExplainedNetwork Marketing Explained
Network Marketing Explained
traderbiju19.4K views
Social Media von Alex Wong
Social MediaSocial Media
Social Media
Alex Wong451.4K views
Getting Started Fast - Randy Gage von James Wood
Getting Started Fast - Randy GageGetting Started Fast - Randy Gage
Getting Started Fast - Randy Gage
James Wood3.2K views
Leadership And Self deception von GMR Group
Leadership And Self deceptionLeadership And Self deception
Leadership And Self deception
GMR Group14.1K views
Launching a Rocketship Off Someone Else's Back von joshelman
Launching a Rocketship Off Someone Else's BackLaunching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's Back
joshelman127.5K views
How To Sell To Non-Believers - Turning Doubt Into Trust von Close.io
How To Sell To Non-Believers - Turning Doubt Into TrustHow To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into Trust
Close.io7.7K views

Destacado

B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America von
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
86.7K views44 Folien
3 Ingredients to Spice Up Your Content Marketing von
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content MarketingSemrush
235.1K views50 Folien
Global Digital Statshot Q3 2017 von
Global Digital Statshot Q3 2017Global Digital Statshot Q3 2017
Global Digital Statshot Q3 2017We Are Social Singapore
360.2K views22 Folien
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America von
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
183.5K views45 Folien
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits von
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsHiten Shah
279.5K views63 Folien
The Art of Visual Content and the Science That Makes it Convert von
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert Uberflip
233.5K views70 Folien

Destacado(20)

3 Ingredients to Spice Up Your Content Marketing von Semrush
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing
Semrush235.1K views
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America von Content Marketing Institute
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits von Hiten Shah
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Hiten Shah279.5K views
The Art of Visual Content and the Science That Makes it Convert von Uberflip
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
Uberflip233.5K views
Why Visual Content Works von Matt Siltala
Why Visual Content WorksWhy Visual Content Works
Why Visual Content Works
Matt Siltala208.8K views
Link Building in 2017 - How to Build Links and Not Get Penalized by Google! von Razvan Gavrilas
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Razvan Gavrilas56.9K views
How To Create Buyer Personas - Digital Olympus von Gianluca Fiorelli
How To Create Buyer Personas - Digital OlympusHow To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital Olympus
Gianluca Fiorelli123.3K views
Choosing easier. How businesses can improve the experience of choosing. von TED Talks
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.
TED Talks90.4K views
How to Conversion Rate Optimize Like There's No Tomorrow von Michael Stricker
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
Michael Stricker122.9K views
2017 State of Marketing Report von Manny Rivera
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing Report
Manny Rivera45.1K views
Using Analytics To Solve The Right Problems von Hiten Shah
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right Problems
Hiten Shah212.3K views
8 Free Types of Marketing Strategies von Brian Downard
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies
Brian Downard233.5K views
50 Expert Tips for Getting Started on Social Media von Constant Contact
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media
Constant Contact 740.5K views
Tips, Tools and Templates To Build Your Content Marketing Strategy von Michael Brenner
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing Strategy
Michael Brenner272.5K views
Why SEO That Used to Work, Fails von Rand Fishkin
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
Rand Fishkin216K views

Similar a Secrets to building an actionable audience

50 Top Influencers in Marketing von
50 Top Influencers in Marketing 50 Top Influencers in Marketing
50 Top Influencers in Marketing Say Digital Media
848 views57 Folien
25 Inspiring Quotes From Experts Shaping the Future of Marketing von
25 Inspiring Quotes From Experts Shaping the Future of Marketing25 Inspiring Quotes From Experts Shaping the Future of Marketing
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
126K views34 Folien
Boost Your Sales, Increase Your Sales, Get More Sales! von
Boost Your Sales, Increase Your Sales, Get More Sales!Boost Your Sales, Increase Your Sales, Get More Sales!
Boost Your Sales, Increase Your Sales, Get More Sales!Phillip J Kuhlenbeck III
646 views73 Folien
101 Awesome Marketing Quotes von
101 Awesome Marketing Quotes101 Awesome Marketing Quotes
101 Awesome Marketing QuotesQuynh LE
4K views106 Folien
The Antidote to "I don't like marketing but need it." von
The Antidote to "I don't like marketing but need it."The Antidote to "I don't like marketing but need it."
The Antidote to "I don't like marketing but need it."Catalin Modorcea
132 views21 Folien
20 pearls of marketing wisdom von
20 pearls of marketing wisdom 20 pearls of marketing wisdom
20 pearls of marketing wisdom Tribex Marketing Group
343 views31 Folien

Similar a Secrets to building an actionable audience(20)

25 Inspiring Quotes From Experts Shaping the Future of Marketing von HubSpot
25 Inspiring Quotes From Experts Shaping the Future of Marketing25 Inspiring Quotes From Experts Shaping the Future of Marketing
25 Inspiring Quotes From Experts Shaping the Future of Marketing
HubSpot126K views
101 Awesome Marketing Quotes von Quynh LE
101 Awesome Marketing Quotes101 Awesome Marketing Quotes
101 Awesome Marketing Quotes
Quynh LE4K views
The Antidote to "I don't like marketing but need it." von Catalin Modorcea
The Antidote to "I don't like marketing but need it."The Antidote to "I don't like marketing but need it."
The Antidote to "I don't like marketing but need it."
Catalin Modorcea132 views
101 Awesome Marketing Quotes von HubSpot
101 Awesome Marketing Quotes101 Awesome Marketing Quotes
101 Awesome Marketing Quotes
HubSpot218.1K views
Advicefromipa4planning von chris binns
Advicefromipa4planningAdvicefromipa4planning
Advicefromipa4planning
chris binns297 views
Hello vino getting started with Social Media von Dave Granfield
Hello vino getting started with Social MediaHello vino getting started with Social Media
Hello vino getting started with Social Media
Dave Granfield369 views
The Number One Job Hunting Book in the World! von Jim Stroud
The Number One Job Hunting Book in the World!The Number One Job Hunting Book in the World!
The Number One Job Hunting Book in the World!
Jim Stroud3.2K views
Crush It Discussion Guide von MarcusKRZ
Crush It Discussion GuideCrush It Discussion Guide
Crush It Discussion Guide
MarcusKRZ1.7K views
How to build a strong brand for your recruitment business #RecHangout Highlights von Colleague Software
How to build a strong brand for your recruitment business #RecHangout HighlightsHow to build a strong brand for your recruitment business #RecHangout Highlights
How to build a strong brand for your recruitment business #RecHangout Highlights
Colleague Software1.4K views
Build your brand on the job - Workfront LEAP 2016 von Terri Trespicio
Build your brand on the job - Workfront LEAP 2016Build your brand on the job - Workfront LEAP 2016
Build your brand on the job - Workfront LEAP 2016
Terri Trespicio528 views
Influencer marketing, instagram marketing, and branding the ultimate slide de... von Joe Teo
Influencer marketing, instagram marketing, and branding the ultimate slide de...Influencer marketing, instagram marketing, and branding the ultimate slide de...
Influencer marketing, instagram marketing, and branding the ultimate slide de...
Joe Teo270 views
25 Brave Marketing Quotes to Get Inspired! von BLoggingeHow
25 Brave Marketing Quotes to Get Inspired!25 Brave Marketing Quotes to Get Inspired!
25 Brave Marketing Quotes to Get Inspired!
BLoggingeHow1.3K views
30 years in 30 minutes: Tips for starting your advertising career. von David Murphy
30 years in 30 minutes:  Tips for starting your advertising career.30 years in 30 minutes:  Tips for starting your advertising career.
30 years in 30 minutes: Tips for starting your advertising career.
David Murphy2.6K views

Más de Mark Schaefer

Is Content Marketing Sustainable? von
Is Content Marketing Sustainable?  Is Content Marketing Sustainable?
Is Content Marketing Sustainable? Mark Schaefer
8.8K views25 Folien
Your Social Media Strategy Plan: Where do you start? von
Your Social Media Strategy Plan: Where do you start?Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?Mark Schaefer
11.2K views55 Folien
Untangling the customer journey von
Untangling the customer journeyUntangling the customer journey
Untangling the customer journeyMark Schaefer
16.6K views3 Folien
A Guide to Social Media Marketing Measurement von
A Guide to Social Media Marketing MeasurementA Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementMark Schaefer
131.2K views45 Folien
10 Ways to Drive More Social Proof von
10 Ways to Drive More Social Proof10 Ways to Drive More Social Proof
10 Ways to Drive More Social ProofMark Schaefer
34.8K views32 Folien
10 tips to promote your content without spamming people von
10 tips to promote your content without spamming people10 tips to promote your content without spamming people
10 tips to promote your content without spamming peopleMark Schaefer
59.2K views64 Folien

Más de Mark Schaefer(16)

Is Content Marketing Sustainable? von Mark Schaefer
Is Content Marketing Sustainable?  Is Content Marketing Sustainable?
Is Content Marketing Sustainable?
Mark Schaefer8.8K views
Your Social Media Strategy Plan: Where do you start? von Mark Schaefer
Your Social Media Strategy Plan: Where do you start?Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?
Mark Schaefer11.2K views
Untangling the customer journey von Mark Schaefer
Untangling the customer journeyUntangling the customer journey
Untangling the customer journey
Mark Schaefer16.6K views
A Guide to Social Media Marketing Measurement von Mark Schaefer
A Guide to Social Media Marketing MeasurementA Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing Measurement
Mark Schaefer131.2K views
10 Ways to Drive More Social Proof von Mark Schaefer
10 Ways to Drive More Social Proof10 Ways to Drive More Social Proof
10 Ways to Drive More Social Proof
Mark Schaefer34.8K views
10 tips to promote your content without spamming people von Mark Schaefer
10 tips to promote your content without spamming people10 tips to promote your content without spamming people
10 tips to promote your content without spamming people
Mark Schaefer59.2K views
10 Ways to Ignite Your Content von Mark Schaefer
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your Content
Mark Schaefer204.6K views
5 tips-to-become-a-more-confident-blogger von Mark Schaefer
5 tips-to-become-a-more-confident-blogger5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger
Mark Schaefer56.4K views
10 Reasons Why Twitter is Content Marketing's Best Friend von Mark Schaefer
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend
Mark Schaefer102.4K views
The Medieval Guide to Social Media Success von Mark Schaefer
The Medieval Guide to Social Media SuccessThe Medieval Guide to Social Media Success
The Medieval Guide to Social Media Success
Mark Schaefer50.9K views
3 Fundamentals of a Successful Social Selling Strategy von Mark Schaefer
3 Fundamentals of a Successful Social Selling Strategy3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy
Mark Schaefer49.4K views
Social Media Engagement is Not a Strategy von Mark Schaefer
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a Strategy
Mark Schaefer327.8K views
7 Reasons Every Job Seeker Should Blog von Mark Schaefer
7 Reasons Every Job Seeker Should Blog7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should Blog
Mark Schaefer21.5K views
8 steps to better blog writing von Mark Schaefer
8 steps to better blog writing8 steps to better blog writing
8 steps to better blog writing
Mark Schaefer11.8K views
Social Media and Government: Five Mega-Trends von Mark Schaefer
Social Media and Government: Five Mega-TrendsSocial Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
Mark Schaefer9.9K views
Mark Schaefer on Blogging von Mark Schaefer
Mark Schaefer on BloggingMark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer23.2K views

Último

Digital Marketing Tips to Survive the Global Inflation von
Digital Marketing Tips to Survive the Global InflationDigital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global InflationJomer Gregorio
9 views26 Folien
Marketing Stories 2023 - Year in Review.pdf von
Marketing Stories 2023 - Year in Review.pdfMarketing Stories 2023 - Year in Review.pdf
Marketing Stories 2023 - Year in Review.pdfDigital Uncovered
79 views22 Folien
Angel Digital Marketing von
Angel Digital MarketingAngel Digital Marketing
Angel Digital Marketingangeldigitalmarketin
105 views7 Folien
London HUG - Do More With SMS For HubSpot von
London HUG - Do More With SMS For HubSpot London HUG - Do More With SMS For HubSpot
London HUG - Do More With SMS For HubSpot Whitehat Inbound Marketing Agency
8 views23 Folien
Kate Fuad - Marketing Portfolio von
Kate Fuad - Marketing PortfolioKate Fuad - Marketing Portfolio
Kate Fuad - Marketing Portfoliokatherinefuad
11 views21 Folien
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com) von
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)Daniel Pirciu
10 views9 Folien

Último(20)

Digital Marketing Tips to Survive the Global Inflation von Jomer Gregorio
Digital Marketing Tips to Survive the Global InflationDigital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global Inflation
Jomer Gregorio9 views
Kate Fuad - Marketing Portfolio von katherinefuad
Kate Fuad - Marketing PortfolioKate Fuad - Marketing Portfolio
Kate Fuad - Marketing Portfolio
katherinefuad11 views
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com) von Daniel Pirciu
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)
Daniel Pirciu10 views
Monetizing Your Newsletter with Affiliate Marketing von David Clayton
Monetizing Your Newsletter with Affiliate MarketingMonetizing Your Newsletter with Affiliate Marketing
Monetizing Your Newsletter with Affiliate Marketing
David Clayton9 views
Weekly Media Update_04_12_2023.pdf von BalmerLawrie
Weekly Media Update_04_12_2023.pdfWeekly Media Update_04_12_2023.pdf
Weekly Media Update_04_12_2023.pdf
BalmerLawrie30 views
SEO Sessions - Search Engine Optimization von Abdul Wahab
SEO Sessions - Search Engine OptimizationSEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine Optimization
Abdul Wahab5 views
ADES Final Project 2.pdf von maddiemays
ADES Final Project 2.pdfADES Final Project 2.pdf
ADES Final Project 2.pdf
maddiemays16 views
DI and Indian Advertising 2023 von Social Samosa
DI and Indian Advertising 2023DI and Indian Advertising 2023
DI and Indian Advertising 2023
Social Samosa151 views
Digityum Digital Marketing Agency von Digityum
Digityum Digital Marketing AgencyDigityum Digital Marketing Agency
Digityum Digital Marketing Agency
Digityum8 views
"SEO Keyword Checklist: Supercharge Your Website's Ranking Strategy" von Beacon Coders
"SEO Keyword Checklist: Supercharge Your Website's Ranking Strategy""SEO Keyword Checklist: Supercharge Your Website's Ranking Strategy"
"SEO Keyword Checklist: Supercharge Your Website's Ranking Strategy"
Beacon Coders11 views
B2B & GTM Trends and Predictions for 2024.pdf von Demandbase
B2B & GTM Trends and Predictions for 2024.pdfB2B & GTM Trends and Predictions for 2024.pdf
B2B & GTM Trends and Predictions for 2024.pdf
Demandbase33 views
The Canvas of Creative Mastery Newsletter_November 2023 von AmirYakdi
The Canvas of Creative Mastery Newsletter_November 2023The Canvas of Creative Mastery Newsletter_November 2023
The Canvas of Creative Mastery Newsletter_November 2023
AmirYakdi116 views
7 Benefits of Child Welfare Management Software von jeremyray18
7 Benefits of Child Welfare Management Software7 Benefits of Child Welfare Management Software
7 Benefits of Child Welfare Management Software
jeremyray189 views

Secrets to building an actionable audience

  • 1. ACTIONABLE AUDIENCE13 QUOTES ON BUILDING AN FROM “THE CONTENT CODE”
  • 2. Hi. I’m Mark Schaefer. Author. Teacher. Marketing consultant. And creator of the {grow} blog.
  • 3. As part of my new book The Content Code, 13 experts provided their advice on building an actionable audience.
  • 4. In the book, I define an actionable audience as your "Alpha Audience" -- the elite members that share your content. They are the bedrock of your business!
  • 5. Here’s what our experts had to say…
  • 6. “AIM FOR ALLIES, CEO of Owner Media Group -CHRIS BROGAN NOT FANS.”
  • 7. “I try not to have fans. I seek allies. Fans are great insofar as they spend money or something, but allies advance the cause. Once people understand how I can help them, they tend to stick around.”
  • 8. “Don’t take the Author of Reinventing You and Standing Out party line.” -Dorie Clark
  • 9. “In everything I write, I try to find the part that’s most fascinating and unique, and that’s often not the party line, but instead the mistakes and the aftermath and how we grow from them. This honesty builds trust and audience bonds.”
  • 10. “establish a communion of equals.” President of the Sales Lion -Marcus sheridan
  • 11. “As a content creator, it’s not your goal to sound smart. Rather, the goal is communion. Whatever you say allows your audience to nod their heads and say ‘I get it. I see.’ ”
  • 12. “establish a common dream.” Digital Evangelist & Author -Guy Kawasaki
  • 13. “Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.”
  • 15. “If you spend time online talking to the people who influence purchase decisions, you can provide the foundation for your community. And, when you do it this way, it becomes more than engagement.”
  • 16. “DON’T PUBLISH -SCOTT STRATTEN WHEN YOU ‘SHOULD’.” Author & President of UnMarketing
  • 17. “Not even once have I, or you, shared another brand’s content because it was ‘Tuesday at 2 p.m.’. People share emotions. When you evoke that, people react.”
  • 18. “ABOVE ALL, BE INTERESTING.” Best-selling author of The New Rules of Marketing & PR -David Meerman Scott
  • 19. “In order to have people talk about you and your ideas, you must resist the urge to hype your products and services. Instead, create something interesting for your audience.”
  • 20. “BE REAL.” Health & Wellness Writer -JOYCE CHERRIER
  • 21. “Making my content as personal and applicable to life as possible makes my core audience feel more like old friends who I live and grow with, and I believe that’s a key element for any brand. ”
  • 22. “CONNECT CEO of TopRank Marketing CONTENT, PEOPLE, -LEE ODDEN AND CONFERENCES.”
  • 23. “I try to get involved as deeply as I can in conferences I attend, even creating unique content for and about these events. I want to create a positive, intelligent, and creative experience for the people who are involved. The content moves but it also strengthens connections with people I meet.”
  • 24. “Speak to Author of Marketing: A Love Story ONE person.” -bernadette jiwa
  • 25. “Before I sit down to write I think about one person. This practice helps me to understand that I must always respect their time, never take their attention for granted, and always try to provide value.”
  • 26. “BUILD THE SMALLEST AUDIENCE -SETH GODINMarketing author, speaker, & entrepreneur POSSIBLE.”
  • 27. “Aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.”
  • 28. “NEVER TAKE THE AUDIENCE -ANN HANDLEY FOR GRANTED.” Author of Everyone Writes & Marketing Profs Chief Content Officer
  • 29. “Publishing is a privelege and should not be squandered. I started my career in print journalism. And that sensibility from my journalism school days of ‘No one has to read this,’ continues to influence and inform what I publish to this day.”
  • 30. And, finally, my advice…
  • 31. “Give them Author of The Content Code -Mark W. Schaefer Everything.”
  • 32. “This is what I have to do to earn an audience. This is what is required in a noisy, competitive world. I have to give my audience everything. And so do you.“
  • 33. I hope you’re inspired to build your 
 Alpha Audience.
  • 34. The great news is you don’t have to 
 do it alone.
  • 35. I wrote my new book for you!
  • 36. Learn how to ignite your content, your marketing, and your business with The Content Code. AVAILABLE NOW! CLICK HERE!