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CONFIDENT 
BLOGGER 
5 ACTION-PACKED TIPS 
@markwschaefer 
10¢ 
HOW TO BECOME A MORE
I’ve helped a lot 
of people with 
their blogs over 
the years.
It’s one of my… 
lesser known 
superhero skills.
Anyway, Here’s 
what I often hear 
them say they 
struggle with:
What do I 
write about?
How Do I find 
the time?
How do I 
attract an 
audience?
But WHEN I START 
DIGGING, I FIND THE 
REAL ROOT OF THEir 
BLOGGING PROBLEMS.
CONFIDENCE
Blogging can 
be a terrifying 
proposition.
It takes real 
guts to put 
yourself out 
there in the world.
But I’m here 
to help
Here are 5 action-packed 
tips to 
help you become a 
more confident 
blogger.
1 
Limit the time you 
work on a post.
None of your blog posts 
will ever be perfect.
And, besides, 
there are always 
distractions at work
Being an effective 
blogger means 
having the courage 
to be imperfect.
Set a limit on the time 
you work on a post.
Then pick a word count 
and hit “publish” after 
running spell check.
2 
RE-FRAME THE 
ASSIGNMENT.
A lot of people 
feel anxiety 
about the word 
“blogger” like 
it’s a special 
designation.
Think of it 
another way.
Can you write a 
500 word essay you’re 
passionate about once 
or twice a month?
If you do that, 
you can blog.
If you do that, 
you can blog.
3 
WRITE FOR YOURSELF.
Holy Headache! 
I am getting a 
little tired of this 
whole idea of writing 
for “personas.”
Personas have a place 
in marketing but who 
needs that pressure 
when you blog?
Your customers 
want to hear about 
you and your ideas.
Not what you think 
they want to hear.
Privacy issues are 
a real concern, 
lois, and I’m going 
to write about it!
Tell your story.
4 
TAKE ADVANTAGE OF 
PERSONAL COACHING.
YOU CAN READ AND 
READ AND READ 
ABOUT BLOGGING
BUT SOMETIMES IT 
HELPS TO TALK 
TO SOMEONE to get 
the push you need.
Oh, Lois, I can't 
seem to figure out 
this whole blogging 
thing. 
You should 
set up a call 
with Batman!
I credit blogging 
with helping me 
clean up the 
streets of gotham. 
I had no idea 
it had that 
power! 
Later that evening…
5 
PUT FEAR OF THE 
NEGATIVE IN CONTEXT.
Listen.
It’s highly unlikely 
that you are going 
to get hate mail 
over a blog post.
Of course you’ll 
have disenters or 
hot debates.
But that’s all a part of the fun…
Do you 
want to get 
out of here 
or what? 
I just don’t see 
how blogging 
will help us now. 
But that’s all a part of the fun…
X-ray vision comes in 
handy when dealing 
with Internet trolls.
Blogging really 
can save the 
world, can’t it? 
The truth is, Most of 
your connections 
online will be positive 
and supportive. 
Crime rates have 
never been 
lower since you 
started blogging, 
Batman.
This is a magical time when 
anybody can grab this opportunity 
and publish so your voice has a 
place in this world.
Don’t let 
fear stop 
you.
5 Tips for becoming a more confident blogger 
1 Limit the time you 
work on a post. 
Re-frame the 
Assignment. 
Write for 
Yourself. 
take Advantage of 
Personal Coaching. 
Put the Fear of the 
Negative in Context. 
2 
3 
4 
5
Buy the book! 
For more blogging 
inspiration, check out 
Born to Blog — 
the #1 blogging 
book in the world. 
Click Amazon to order!
Click a link and say hello online! 
Content by 
@markwschaefer Design by 
@sarahsmason 
businessesgrow.com/blog 
uncommonlysocial.com/ 
services/presentation-design/
FLICKR CREDITS 
Special thanks to Tom Simpson 
Superman - Lois lane Secret Pinup 01 & 02 
Superman March 18, 1945 
Superman September 30, 1945 
Superman Asleep on the Job 
it may affect his crimefighting abilities and hurt his 
morale! 
Action Comics #196 
Don’t Panic, Evacuate Quickly 
BATMAN - FRENCH ACCENT 
BATMAN - LET ME SEE THAT ROPE 
Tick Tock 
climbing off a crashing plane 
Bathair 
short and sweet 
You’re the hot boys 
but it won’t be after we’re through 
bruce wayne! 
BA-ANG! 
off to the dump! 
Kich Anfoly 
this book is all about insects! 
okay, everyone, all clear! 
my super hearing picked up a roaring sound! 
All Superheroes featured property of DC Comics

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5 tips-to-become-a-more-confident-blogger

  • 1. CONFIDENT BLOGGER 5 ACTION-PACKED TIPS @markwschaefer 10¢ HOW TO BECOME A MORE
  • 2. I’ve helped a lot of people with their blogs over the years.
  • 3. It’s one of my… lesser known superhero skills.
  • 4. Anyway, Here’s what I often hear them say they struggle with:
  • 5. What do I write about?
  • 6. How Do I find the time?
  • 7. How do I attract an audience?
  • 8. But WHEN I START DIGGING, I FIND THE REAL ROOT OF THEir BLOGGING PROBLEMS.
  • 10. Blogging can be a terrifying proposition.
  • 11. It takes real guts to put yourself out there in the world.
  • 12. But I’m here to help
  • 13. Here are 5 action-packed tips to help you become a more confident blogger.
  • 14. 1 Limit the time you work on a post.
  • 15. None of your blog posts will ever be perfect.
  • 16. And, besides, there are always distractions at work
  • 17. Being an effective blogger means having the courage to be imperfect.
  • 18. Set a limit on the time you work on a post.
  • 19. Then pick a word count and hit “publish” after running spell check.
  • 20. 2 RE-FRAME THE ASSIGNMENT.
  • 21. A lot of people feel anxiety about the word “blogger” like it’s a special designation.
  • 22. Think of it another way.
  • 23. Can you write a 500 word essay you’re passionate about once or twice a month?
  • 24. If you do that, you can blog.
  • 25. If you do that, you can blog.
  • 26. 3 WRITE FOR YOURSELF.
  • 27. Holy Headache! I am getting a little tired of this whole idea of writing for “personas.”
  • 28. Personas have a place in marketing but who needs that pressure when you blog?
  • 29. Your customers want to hear about you and your ideas.
  • 30. Not what you think they want to hear.
  • 31. Privacy issues are a real concern, lois, and I’m going to write about it!
  • 33. 4 TAKE ADVANTAGE OF PERSONAL COACHING.
  • 34. YOU CAN READ AND READ AND READ ABOUT BLOGGING
  • 35. BUT SOMETIMES IT HELPS TO TALK TO SOMEONE to get the push you need.
  • 36. Oh, Lois, I can't seem to figure out this whole blogging thing. You should set up a call with Batman!
  • 37. I credit blogging with helping me clean up the streets of gotham. I had no idea it had that power! Later that evening…
  • 38. 5 PUT FEAR OF THE NEGATIVE IN CONTEXT.
  • 40. It’s highly unlikely that you are going to get hate mail over a blog post.
  • 41. Of course you’ll have disenters or hot debates.
  • 42. But that’s all a part of the fun…
  • 43. Do you want to get out of here or what? I just don’t see how blogging will help us now. But that’s all a part of the fun…
  • 44. X-ray vision comes in handy when dealing with Internet trolls.
  • 45. Blogging really can save the world, can’t it? The truth is, Most of your connections online will be positive and supportive. Crime rates have never been lower since you started blogging, Batman.
  • 46. This is a magical time when anybody can grab this opportunity and publish so your voice has a place in this world.
  • 47. Don’t let fear stop you.
  • 48. 5 Tips for becoming a more confident blogger 1 Limit the time you work on a post. Re-frame the Assignment. Write for Yourself. take Advantage of Personal Coaching. Put the Fear of the Negative in Context. 2 3 4 5
  • 49. Buy the book! For more blogging inspiration, check out Born to Blog — the #1 blogging book in the world. Click Amazon to order!
  • 50. Click a link and say hello online! Content by @markwschaefer Design by @sarahsmason businessesgrow.com/blog uncommonlysocial.com/ services/presentation-design/
  • 51. FLICKR CREDITS Special thanks to Tom Simpson Superman - Lois lane Secret Pinup 01 & 02 Superman March 18, 1945 Superman September 30, 1945 Superman Asleep on the Job it may affect his crimefighting abilities and hurt his morale! Action Comics #196 Don’t Panic, Evacuate Quickly BATMAN - FRENCH ACCENT BATMAN - LET ME SEE THAT ROPE Tick Tock climbing off a crashing plane Bathair short and sweet You’re the hot boys but it won’t be after we’re through bruce wayne! BA-ANG! off to the dump! Kich Anfoly this book is all about insects! okay, everyone, all clear! my super hearing picked up a roaring sound! All Superheroes featured property of DC Comics