Reyna Cassimatis is a student at Stephens College studying fashion marketing and management. She has work experience in retail and marketing internships. Her portfolio includes projects such as car-themed t-shirt designs, a mood board inspired by Greek mythology, a fashion show poster, and social media marketing for an influencer network. She maintains a high GPA while being involved in campus organizations and community service.

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Portfolio

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Table of Contents
About Me 2
Flats Project 4
Mood Board 10
Fashion Poster 12
Subaru STI Graphic 14
Graphic Identity 16
Influencer Network 18

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About Me
I am a student at Stephens College. I have worked for The ALIVE
Influencer Network as an intern. I have retail experience at Envy,
a boutique in downtown Columbia, Missouri. There, I was quickly
promoted to a management position and later put in charge of
marketing. I have also gained retail experience at Ulta Beauty as
a Beauty Advisor. In my free time, I enjoy experimenting with makeup,
working on cars with my dad and spending time with friends and family.
I plan to travel to Florence, Italy in the summer of 2017 where I will
study for three weeks at the University of Florence. I also plan to intern
with the St. Louis Fashion Fund when I return from Italy.

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St. Clair, Missouri 314 - 540 - 4935 reyna.alexis96@hotmail.com
EDUCATION
BACHELOR OF SCIENCE:
FASHION MARKETING AND
MANAGEMENT
STEPHENS COLLEGE
COLUMBIA, MISSOURI
GPA: 3.82/4.0
EXPECTED GRADUATION DATE:
MAY 2019
HONORS + AWARDS
ALPHA LAMBDA DELTA
NATIONAL HONOR SOCIETY
MARCH 2016 - PRESENT
STEPHENS COLLEGE COMMUNITY
ENGAGEMENT AWARD
AUGUST 2015 - PRESENT
STEPHENS SCHOLARSHIP
AUGUST 2015 - PRESENT
NATIONAL HONOR SOCIETY
AUGUST 2013 - MAY 2015
VOLUNTEER WORK
FOOD BANK OF MID MISSOURI
AUGUST 2013
STEPHENS COLLEGE FASHION SHOW
APRIL 2016
TECHNICAL SKILLS
FASHION STYLING
VISUAL MERCHANDISING
SOCIAL MEDIA MARKETING
POINT OF SALE SYSTEMS
PROJECT MANAGEMENT
MICROSOFT OFFICE
PROFESSIONAL EXPERIENCE
MARKETING INTERN | ALIVE INFLUENCER NET WORK
JUNE 2016 - AUGUST 2016 | ST. LOUIS, MISSOURI
• Assisted with events including Lori Coulter Swim photo shoot, Hanger app launch
party, Start Bar launch party and NXT @4240
• Oversaw guest check in, set up, tear down and other tasks during events
• Created member satabase including information such as name, email, social media,
etc.
BEAUTY ADVISOR | ULTA BEAUTY
MAY 2016 - JULY 2016 | WASHINGTON, MISSOURI
• Provided kowledge of best prestige beauty products
• Developed personal relationships with diverse set of clients
• Maintained inventory and cosmetic displays
• Used Point of Sale (POS) terminals to complete customer sales
PERSONAL STYLIST MARKETING MANAGER | ENVY
SEPTEMBER 2015 - MARCH 2016 | COLUMBIA, MISSOURI
• Developed personal relationships with clients and advised them on new styles,
fashion trends and product features
• Received, checked-in, stocked and prepared merchandise for sale
• Operated POS cash register by balancing drawer and verifying transaction accuracy
according to sales receipts
LEADERSHIP ACTIVITIES
MEMBER | INNOVATIVE FASHION ASSOCIATION
MARCH 2016 - PRESENT
MEMBER | FRIENDS FOR CHANGE
MARKETING MANAGER | MAY 2015 - AUGUST 2016
• Represented group in community and marketed events
TREASURER | DECEMBER 2013 - MAY 2015
• Coordinated and attended meetings and charity events
• Counted and collected money
R E Y N A C A S S I M A T I S

6. 4 | Reyna Cassimatis
Flats Project
Learned how to create flats for t-shirts and jeans. Overcame many
obstacles as the car design on the t-shirt was done all on Adobe
Illustrator. The inspiration for these designs came from love of cars and
desire to design car t-shirts for a company called Styln Industries.

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Drift Queen

8. Drift QueenDrift Queen
Drift Queen
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Drift Queen
Drift Queen

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Mood Board
Worked with a group of students in order to collaborate on three
different boards that had to be cohesive in color and theme.
Overcame the obstacles of her peers’ aesthetics versus my own.
Inspiration for the board was Medusa, Greek goddess of the
underworld.

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Fashion Poster
Created a poster for a prospective fashion show. Inspiration came
from researching various other fashion posters.

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The Collections
Showtimes:
2 p.m., 4:30 p.m., 7 p.m.
For more info, call 573-876-7233
or fashion@stephens.edu
73rd Annual Student Designer Fashion Show
April29,2017
StephensCollegeWindsorAuditorium
1405E.Broadway,
Columbia65215
Saturday
Premier Seating: $25
General Admission: $15
Student Admission: $10
Awardspresentationfollowing
7p.m.performance
StephanieCarlo

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Subaru STI Graphic
This is a design created in Adobe Illustrator using the pen tool and
the shading tool to create the shading and tinting on the windows
and the shading on the headlights and tail lights. Inspiration was
once again love of cars and desire to create t-shirt designs for Styln
Industries. One of my favorite cars is the Subaru STI.

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DriftQueen

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Graphic Identity
Created a graphic design for resume, letterhead and business cards
that I wished to associate with myself. Inspiration came from a knock-
out rose because my mother loved them and planted them outside the
house. When my mother passed the knock-out rose bushes outside my
home bloomed in colder weather when that seemed nearly impossible.

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Influencer Network
Worked with the ALIVE Influencer Network over the summer of 2016.
Main project over the course of the job was to clean up and add to
the Master List. The list contains bloggers from all over St. Louis and the
Midwest. Divided the list further into categories of what type of blog
each blogger writes.

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24. Reyna Cassimatis
Stephens College
Fashion Marketing Management
reyna.alexis96@hotmail.com
314 - 540 - 4935