8. CASE STUDY: WELT (AXEL SPRINGER)
!
BUILD CLUSTER
ON REFERRER, USER
BEHAVIOR & CONTEXT
!
OPTIMIZING FOR
ARTICLES THAT LEAD TO
MOST ENGAGEMENT
RELEVANCE PUSH
FOR HIGH MONETIZING
ARTICLES
!
10,2% 2,4x 0,01€x
Ø CTR Ø PI Ø VALUE / PI
10. CASE STUDY: E-COMMERCE
!
BUILD CLUSTER
ON REFERRER, USER
BEHAVIOR & CONTEXT
!
RELEVANCE PUSH
FOR PRODUCTS THAT SELL
BETTER IN THE LONGTERM
!
11,6% x 0,16€Ø CTR Ø VALUE / CLICK