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Norbert hoelzle
- 1. Successful Innovation Much more than just an idea....
- 2. Today‘s agenda Entertainment Market proven knowledge Detail Deliver knowledge from “Use Cases” Insides on do’s and don’ts Some cooking tips for “how to make it a success”
- 3. About me Today Chief Commercial Officer for “Astra” a Satellite Company Private Investor/business angel like ABOD audio books on demand” (Use case 2) What I think, is most important for You… I “tell” what I “really did”, success AND failures I learned the hard way, so You can be more clever... Some historic milestones Led the field implementation of new Radar Systems “Faced Array” Founding member of VIAG Intercom, today O2 Germany, hired over 500 people Sold first ATM network BT(British Telecom) in Germany (BMW/Rover) Developed and delivered first singing Teddy Bear(Use case 1) for Steiff with my own company Board Member SME, Segment (Small Medium Enterprises at Germany Telecom) Person Male, 2 children, 50 years old, born German moved 14 times around the globe, first “innovation” 23 years Engineer for Electronic Engineering; “Dipl. Ing.”, Telecom BA, business administration
- 4. Def: Innovation for the next 30 minutes: A NEW Thing, Service, or Process, (1) that actual works… for normal, average, intelligent people, (2) to which You assign a “price”, (3) in such a way that a/enough “clients” will buy it and it “earns” more than it “costs”. => delivers value, is successful
- 9. Innovation
- 10. The „use“ cases My Role in this: Head Developer, Company Owner, CEO Toy, „One Chip“ full interactive High Quality Opera singing Teddy Bear. Product Invented, developed and sold exclusively for „Steiff“ Status Today: Product ended; all unites sold Still active as service partner & spare parts My Role in this: Private Investor, seed funding Business Angle to CEO and company 100% online company. The initial product idea “Audio Books On Demand”, a self publishing company for everybody ONLY! for Audio books. Company found from scratch with 3 people Status today: Exited shares sold; Company active&successful www.abod-verlag.de
- 11. Market Success requires a client ! Many ideas are really great, but never sold to anybody... Too complicated, too expensive, never produced, nobody knows etc....
- 12. Somebody needs to sells Your product .... 1. Can YOU and WILL YOU sell it ? 2. Do You have enough margin ? 3. Do You have the right „story“ ? 4. What is Your „seller“ 5. How much do You spent on „telling the world“ about it
- 13. yes no Innovation start only with the idea....
- 14. From innovation into steady business Much more than just an idea.... Your Product
- 15. Thank YOU ! Questions now or at norberthoelzle@gmail.com