Overview of Social Marketing for Small Business Owners.

1. Grow Your Business Using Social Networking Susanne Daniels- Restyled Life

2. Social Networking Marketing Reach your Customers Build Relationships Increases Visibility Be found by Search Engines Increase SEO Best Platforms for ROI Online Social Networking and Marketing are both about making the connection and gaining online visibility.

3. What is known about Social Network Marketing? 64% of Americans cannot define social networking or social media. 99.1% of Americans feel it has a significant impact on business growth. 78% of businesses worth $10-500 million plan on spending more marketing dollars on social media. It is predicted that by 2014 the $$$ spent advertising on the internet will surpass the $$$ spent on television advertising.

4. Why is so much attention and money being spent on Social media marketing? Half of all American adults are now on social networks, use among Baby Boomers is growing. 32% of Boomers age 50-64 use a social networking site each day. Power users of social networking are women aged 18-29, with 89% using social networking. Smart Phones 5.3 billion mobile users globally. Social Network Marketing is not an option IT IS WHERE THE CUSTOMERS ARE!

5. Social Networking And Marketing Social Networking Communication Relationship Building Create Online Persona Reach out to Customers Virtual Handshake Marketing Communication Business Relationship Gauge Customer Needs Develop Sales Strategy Product Development and sales Social Networking Marketing

6. Marketing Strategy Identify Your Marketing Goals Create Marketing Strategy Choose Social Media Platforms Leverage Social Media to Meet Goals Look for measurable outcomes Social Networking is not free It requires investment of your time

7. ONLINE SOCIAL NETWORK MARKETING Hundreds of mainstream and satellite social networking platforms Websites Blogging Micro Blogging Pod Casting Video Blogging Surveys Online Meetings Gaming

8. Websites and Blogs SEO- Search Engine Optimization Search Engine job is to find current content Websites Depreciate Blogs insert new content continuously February 2011 over 156 million public blogs

9. Blogging Where to Start Follow other blogs in your sector Find and Follow with RSS Google Reader Post comments on what others write Be part of the conversation Link back to your blog or website Re Post other blog content Post links to Articles Blog Equation Current Trends + Valuable Content = Website/Blog Visits

10. Blogging Sites www.Blogger.comhttp://www.typepad.com/ www.Wordpress.comwww.thoughts.com

11. Mini Bloggingwww.tumblr.com

13. The Big 5 Social Media Platforms For Business and Career

14. Twitter Micro Blog Free Account 140 character max URL Address, Article, Link, Announcements Re-tweet from value sources www.twitter.com @restyledlife

15. FACEBOOK 750 Million Users 50% Use Daily 3 Million Pages 1.5 Million Local Businesses www.facebook.com

16. FACEBOOK Profile vs. Page One profile per user Profile not for business Go to page Upper Right Click-create a page Follow prompts www.facebook.com Use create page link on Facebook page you do not administer. Easy link to page found at: http://www.restyledlife.com/links-and-resources.php

17. Facebook Business Page

18. Linked IN Launched May 2003 120 Million Users 200 Countries Avg. Age 42 Fortune 500 Companies on LinkedIn Create Connections Join Groups www.linkedin.com

19. Google + Designed to make online socialization more like life. Not everyone is your friend Create Circles Keep conversations separate and overlap. Video chat Game competition www.google.com

20. Google + www.google.com

21. You Tube No special equipment Up to 10 Minutes Choose a topic, write your script Be yourself and be honest Interview someone Have someone interview you Create tutorials and demonstrations www.youtube.com Google + video example of using You Tube to provide content. http://youtu.be/hC_M6PzXS9g

23. Use full URL on printed material

24. Use Icons as links onlineINVITE FOLLOWERS

25. Satellite Platforms Email Pod Casting Gaming Go To Meeting Blog Radio QR Codes

28. Google Goggles Free App for Smart PhoneAlso reads bar codes, price checks, identifies art and landmarks

29. QR Codes LinkedIn www.restyledlife.com restyledlife.blogspot.com @restyledlife Facebook

30. Social Network Marketing Networking is about connecting to people The people are on Online Social Networks Use social media to create your online persona Bring your brand online and introduce yourself to customers. Offer valuable content Create a presence visible to search engines Market to people who know you

32. Create your profile, logo and branding

33. Choose your tools

34. Integrate tools into strategy

35. Make the Connection

36. Be Visible –Be SearchableGo Socialize Online Social Network Marketing is not an option IT IS WHERE YOUR CUSTOMERS ARE!

37. Homework Go Home and Set up your Twitter account Search for @Restyledlife and follow me Send your first Tweet If you don’t know what to say- try this- Grow your business using social networking at WRC was a great class. Go to www.restyledlife.com for information on future classes. 11 Characters left over if you have more to say.

38. Grow Your Business! Using Social Networking Thank you for attending and supporting The Women’s Resource Center of Sarasota For more information about Susanne and Restyled Life please visit: www.restyledlife.com