This document discusses the upcoming launch of new generic top-level domains (gTLDs) and provides an overview of ResellerClub's plans to support them. Key points include:
- ICANN's new gTLD program will introduce hundreds of new gTLDs like .camera, .london, and .شبكة to provide more options beyond the existing 22 gTLDs.
- Major registry applicants include Donuts, Top Level Domain Holdings, and Google. Launch timelines will range from weeks to years as gTLDs are approved and launched in batches.
- ResellerClub is developing tools like pre-ordering domains, registry integrations, and trademark support to
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New gTLDs are coming! - ResellerClub Webinar
1. NEW gTLDs ARE COMING!
Gearing up for exciting changes in the
domain name business
Abhijit Relekar
Product Manager, Domains
ResellerClub
2. Agenda
• Overview of the new gTLD program
• Understanding the various types of TLDs
• Major registries and platforms
• What’s different?
• When will the new gTLDs go live?
• What we’re doing about it
• What you should do next
3. New gTLDs: An Overview
What is the newgTLD program all
about?
4. About the New gTLD Program
The need
• 22 generic TLDs, 200 million registered domains
• Nearly 60% .COM, renders naming convention meaningless
• Greater diversity to promote choice for domain name buyers
The solution
• Thousands of new extensions will be created
• Variety of commonly used terms to have their own TLD
• Non-latin extensions (.IDN) will also be allowed
5. Where the program stands now
• Nearly 2000 applications initially received, ultimately reduced
to under 1300
• Each application goes through multiple evaluations before the
TLD can be delegated
• Large number of TLDs have multiple applications (contested),
will go through auction
• Evaluations based on assigned priority number
• Uncontested TLD applications with low priority number most
likely to be delegated sooner
– First of such TLDs being delegated as of Nov 2013
6. A deeper look into new gTLDs
Understanding various types of new
gTLDs
7. A broad classification of new gTLDs
Brands
Generics
• Representing a particular brand
• Closed operation
• e.g. .APPLE, .SAMSUNG, .BESTBUY
• General purpose names with wide usage possibilities
• Open or restricted operation
• e.g. .CAR, .FILM, .SPORT
Geographic
• TLD for a specific geographical area
• Open or restricted operation
• e.g. .NYC, .BERLIN, .SYDNEY
Community
• Intended for specific communities
• Open or restricted operation
• e.g. .LGBT, .ISLAM
IDN
• Non-latin characters in the TLD
• Intended for internationalized usage and acceptance
• e.g. .( ﺷﺒﻜﺔShabaka)
8. A deeper look into new gTLDs
Major Registries and Platforms
9. Notable new gTLD Registry Applicants
•
Donuts
– Applied for 307 TLDs
– All generic strings, 149 uncontested include .bike, .camera, .guru, etc.
– Developed their own registry back-end
•
Top Level Domain Holdings
– Applied for 92 TLDs
– Generic and some geo strings. 13 uncontested include .london, .beer
– Developed their own registry back-end
•
Famous Four Media
– Applied for 57 TLDs
– Mostly generic strings, 10 uncontested include .bid, .date, .men
– Using Neustar (or ARI in some cases) as Registry back-end
•
UniRegistry
– Applied for 54 TLDs
– Only generic strings, 9 uncontested include .sexy, .link, .photo
– Developed their own registry back-end
10. Notable new gTLD Registry Applicants
•
Radix Registry
– Applied for 29 TLDs
– Generic strings, 4 uncontested - .press, .space, .host, .website
– Registry back-end to be confirmed
•
United TLD (Demand Media)
– Applied for 26 TLDs
– 16 uncontested strings include .army, .dance, .ninja, .social
– Developed their own registry back-end
•
Google
– Applied for 101 TLDs
– Mix of brand and generic TLDs, 43 uncontested include .eat, .fly, .new
– Developed their own registry back-end
11. A deeper look into new gTLDs
What’s different about these gTLDs?
12. Trademark Clearing House (TMCH)
• Simplify registration process for trademark holders
• Additional oversight to ensure trademarks are not misused
• TMCH Sunrise Registrations process
– Trademark holder must register mark with TMCH
– Will be allotted an SMD file
– SMD to be used for any newgTLD Sunrise registration
• TMCH Claims process
– Applicable for 90 days post Sunrise
– Any domain registration request matching a TMCH mark must
be alerted
– Registrant can still register, mark holder is notified
13. Landrush Registrations
• Implementation will depend upon Registry
– may not have any Landrush period at all
– may have a shortened early-access program
• Auctions vs. Buy-it-now
• May have a significant application fee along with registration
cost
• May also have higher renewal and transfer price than
domains registered under general availability
14. Premium Name Registration
• Premium status for specific names designated at registry level
• Premium pricing may be applicable for registration, renewals
as well as transfers
• Registration may be offered directly, or through service
providers like Sedo, AfterNIC
• Multi-tiered pricing models being adopted by Registries
– E.g. Donuts
15. Gearing up for new gTLDs
When will these new gTLDs go live?
16. Launch Timelines
• Launch timeline may range from few weeks to few years,
depending on ICANN approval and Registry plan
• Uncontested gTLD applications likely to launch sooner
• First newgTLD: ..( ﺷﺒﻜﺔshabaka, Arabic for Web), Sunrise now
underway
• Generic TLDs to launch in batches starting late November –
early December
• 40+ new gTLDs expected to launch over the next 6 months
17. Launch Process for each new gTLD
• Launch Notice
– 30 day notice before Sunrise
• Sunrise period
– 30 or 60 day Sunrise depending on Registry
• Landrush period
– On discretion of registry
– TMCH Claims process may apply
– Buy-it-now, or auction process depending on Registry
• General Availability
– All names become available
– TMCH Claims process may apply
18. Gearing up for new gTLDs
What we’re doing to bring
newgTLDs on to the platform
19. Pre-ordering New gTLD Domain names
• Available through Supersite 2 and API
• No need to track launch plans of your desired TLD
• Give customers the ability to pre-order their domain name,
for free
• Give resellers insight into what their customers are looking for
• Easily convert pre-orders into registrations when the TLD goes
live
• Expected launch: 2-3 weeks
20. Registry Integration
• Aim to make all notable and desirable gTLDs available to our
Resellers
• Integrate with technology platforms of all major new gTLD
Registries
– Donuts
– Radix Registry
– Famous Four
– Demand Media
– Minds + Machines
– Google
– UniRegistry, and several others
21. Trademark Clearing House Integration
• Available through Supersite and API
• Trademark SMD engine for Sunrise registrations
• Trademark holder supplies SMD file, we provide a list of
names they can register
• TMCH database integration to comply with claims process
• Expected launch – December 2013
22. Revamped Check Availability Flow
• Traditional check availability not ideal with vast array of
available options
• Customer only needs to suggest keyword
• Check availability engine suggests ideal options on both sides
of the dot!
• Ultimate aim to increase value of shopping cart
• Available through Supersite 2 and API
• Expected Launch – Q1 2014
23. And more!
• DNSSEC
• Profit % based pricing
• Premium domain support
• Revised invoice structure
25. Our recommendations
• Supersite users: Upgrade to Supersite 2
• API users: develop ability to take newgTLD pre-orders
• Review TMCH – http://www.trademark-clearinghouse.com/
• Reach out to customers and resellers to explain upcoming
changes