While design thinking has been a buzz word for some time - in this session we’ll go beyond concepts and learn practical ways to apply it to our everyday work. Learn and equip yourself with the right set of tools and approaches of how to build great products for your clients.
12. Key Discoveries
Seniors were embarrassed to accept government
assistance
Loss of Control over their food choices was painful
They ate alone and missed the taste of seasonal food
The less they enjoyed their situation, the
smaller their appetites
13. Key Discoveries
The Workers were unmotivated and bored of
creating the same meals day after day
Making meals in a Government kitchen was a low
status job
14. So What did Hatch & Bloom do?
Shifted Mental Models
What if the Food Delivery Service was a
Restaurant?
15. The Solution
This triggered a creative rush
Kitchen
Cooks
Vehicles
Description
Restauran
t
Chefs
Waiters
Menu
26. Empathize
Fully Understand the current experience of the
user,
- their functional and emotional needs and
- what is meaningful to them.
The best solutions
come from the best
insights into human
behavior
28. Define
Formulate a ‘user’ centered statement of the
Problem
In most cases, this will come from unstated insights
Framing the right
problem is the only way
to creating the right
solution
29. Ideate
Come up with a variety of solutions
The higher the number, the more the chances of going beyond
the obvious
It’s not about coming up
with the ‘right’ idea - its
about coming up with the
‘most’ ideas
31. Test
Try out high-resolution versions of your prototypes
nd get feedback to refine prototypes, learn more about the user, and refine your or
Testing is an
opportunity to learn
about your solution and
your user